Previous research has suggested that there is a strong and positive relationship between being an entrepreneur and possessing a high degree of subjective well-being as well as job satisfaction. The big five Personality traits have also been argued to be significantly related to both subjective well-being and job satisfaction. Little is however known if Personality affects entrepreneurs and regular employees differently. In this paper the impact of Personality traits on the cognitive part of subjective well-being as well as job satisfaction are investigated separately among entrepreneurs and regular employees. This is done through OLS-regressions using a Swedish nationally representative survey Employment, Material Resources, and Political Preferences (EMRAPP), where entrepreneurs were oversampled in order to be able to compare entrepreneurs (N = 2483) and regular employees (N = 2642).

The purpose with this thesis is to investigate how Swedish clothing companies create and communicate a Personality for their brand. Case studies were conducted with three companies: Nudie Jeans, Koppartrans and J.Lindeberg. These firms can be considered as established clothing brands nationally as well as internationally. The study found that individualism, logotype and moral standpoints play an important role in the creation and the communication of a brand?s Personality.

Fifty employees at a local industrial company answered a questionnaire about coping strategies and Personality traits. One purpose of the study was to investigate if officials and public employees used different coping strategies in stressful work situations. Another purpose of the study was to investigate if there was a relationship between the Personality traits of the officials and the public employees and their chosen coping strategies. Ten Item Personality Inventory and Brief COPE were used to examine Personality traits and coping strategies respectively. The results showed a difference in exhibited Personality traits where conscientiousness was higher among the official employees than the public employees.

Research where Personality in animals is studied is becoming more and more common. In this area there are different concepts like behavioural syndrome and animal Personality and they usually talk about consistency in behaviour over time and situations. This consistent individual behaviour can be used as an indicator of how individuals can handle and adjust to new situations in the environment. Because of this, Personality studies in animals are very important in animal welfare. In this study Personality in dairy cattle in lose housing were studied.

A Personality test is a useful tool in recruitment contexts. Studies have shown that participants distort their answers in a socially desirable manner. The purpose of this study was to investigate if people respond more or less socially desirable depending on how they rate themselves in a Personality test, based on the "big five" Personality dimensions.Eighty people, (40 women and 40 men), 19-42 years, (M= 24,1 SD= 3,76) rated themselves on a Personality test. Group one, (20 women and 20 men) completed the test on paper. Group two, (20 women and 20 men) completed the test verbally.

The main purpose of this study was to inquire into Personality and the state anxiety in relation to career decidedness scale among students in upper secondary school. The participants were 124 students in three grades and respectively non vocationally oriented classes. The participants were asked to grade themselves on a scale in relation to the statements regarding, state of decidedness for career choice, Personality (NEO FFI, Costa & McCrae, 1985. Sweden, Gerontologic Center) and anxiety (AnTI, Wells, 1994). The results showed no significant relationship between Personality and state of anxiety that could be connected to the decidedness for career choice.

This study investigated the effect different contexts have on Personality items when they are framed more neutrally. The study was based on a five-factor Personality inventory originating from International Personality Item Pool. The inventory consisted of 50 original and 50 neutral Personality items and in addition 28 items measuring social desirability. The sample consisted of 150 students from the Department of Psychology, Lund. The students were divided into three instruction groups differing in context.

This study describes the intellectual ability of a cohort consisting of 120 young women in compulsory care at a SiS institution in Sweden, tested and analyzed between January 2001 and May 2005. The women have been tested with the intelligence tests WISC-III or WAIS-R, as well as the Personality trait tests BCT, CMPS and SCL-90, and the Personality disorder test SCID-II. This material has been analyzed to investigate how these women's intellectual ability relates to other factors. The analyses show that the main difference between the women of this study and the normal population is their level of intelligence and presence of Personality disorders. The IQ level of these women is statistically proven on an average one standard deviation lower than the normal population.

The main purpose of this study was to inquire into Personality and the state anxiety in relation to career decidedness scale among students in upper secondary school. The participants were 124 students in three grades and respectively non vocationally oriented classes. The participants were asked to grade themselves on a scale in relation to the statements regarding, state of decidedness for career choice, Personality (NEO FFI, Costa & McCrae, 1985. Sweden, Gerontologic Center) and anxiety (AnTI, Wells, 1994). The results showed no significant relationship between Personality and state of anxiety that could be connected to the decidedness for career choice.

The aim of the study is to investigate how clinicians in psychiatric care for adults consider borderline Personality disorder to be manifested in men and women, respectively. Could there be a tendency to over-diagnose women and under-diagnose men? In addition, the purpose of the study is to bring clarity to the reasons for gender differences within borderline Personality as perceived by the clinicians. The study is based on an inductive approach, in which interviews have been conducted with twelve clinicians working with borderline Personality disorders to gain a deeper understanding of how the clinicians consider the manifestations of gender differences.The clinicians described tendencies for women to deliberate self-harm, have mood swings and problems in relations. Men with borderline Personality disorders are described as having a higher degree of e.g.

AbstractThe main aim of this study was to investigate if four humour styles, affiliative, self-enhancing, aggressive, and self-defeating humour can be related to all five dimensions of the Big Five Factor Model of Personality and study if gender has any influence on those relation-ships. A survey questionnaire was distributed among 72 individuals from Kalmar County, in the South-east of Sweden. There were 42 women and 30 men. A humour test questionnaire, Humour Scale Questionnaire (HSQ), with 32 items was used and the Big Five Factor test with 40 items was used for Personality test. The results showed that men have a more aggressive humour than women and that the older we get the less affiliative and self-enhancing humour we have.

The thesis provides with the broad overview about the consumer awareness of the gender dimension within brand personalities. The research contributes to branding theory and gender studies and demonstrates that consumer gender influences does not influence the perceived brand Personality gender. However, it also shows that consumers prefer brands with a clear gender, but not necessarily the same gendered brands..

Bakgrund: Brand Personality beskrivs i litteraturen som den uppsättning avpersonliga egenskaper som beskriver ett varumärke, genom att försevarumärken med mänskliga drag kan konsumenten lättare relatera ochknyta an till sina egna preferenser utifrån sin egen karaktär (Aaker 1997).Det var år 1997 som forskaren Jennifer Aaker (1997) kom med denförsta definitionen om brand Personality, som följde "the set of humancharacteristics associated with a brand" (Aaker 1997, p 347).Syfte: Syftet är att förklara hur Aaker?s (1997) modell brand Personality ?thebig five? kan revideras för att passa till den Svenska kontexten.Forskningsfråga: Vilka dimensioner i modellen brand Personality ?the big five? (Aaker,1997) behöver revideras för att appliceras i en Svensk kontext?Vilka personlighetsdrag och dimensioner är unika för den svenskakontexten och behöver därmed adderas till brand Personality modellen?Metod: Denna studie har antagit en abduktivt angreppssätt, där tidigareforskning om brand Personality har varit utgångspunkt. Författarna toggrund i befintlig teori med avsikt att testa modellen ?the big five? skapadav Aaker (1997) empiriskt i en ny kontext. Till studien tillämpadesfokusgrupp (förstudie) och enkät.Resultat och slutsats: Genom studien var det möjligt att fastslå att Aakers (1997) ursprungligamodell brand Personality, inte var funktionell i den kontext som studienämnar.

In order to get a better understanding of the interaction between employees and their technical work tools one needs to know what factors influence the interaction. The purpose of this study was to examine if there is a correlation between the Personality traits Extraversion (E) and Neuroticism (N), tested with Eysenck Personality Inventory (EPI), and experience of the new Intranet among employees at The Swedish National Transport Administration (SNTA), and also to gather information of employees? opinions about the new Intranet. A survey, containing questions about the Intranet and a Personality test (EPI), was posted on SNTA?s Intranet for eight workdays (N = 88, females = 53, males = 35).

Objectives. The aim of the present study was to examine the relationship between the Personality variables Multidimensional Health Locus of Control (MHLC), Negativ affect and Social inhibition (the D-Personality), and health behavior and attitudes toward keep-fit measures.Methods. The participants in this study were 170 embloyees at a regional social insurance office in a midsize town in the south of Sweden. Scales concerning health behavior and attitudes toward keep-fit measures were constructed and the participants completed these scales as well as those of MHLC and D-Personality.Results. Participants with strong beliefs that other people, such as doctors or family-members, are responsible for their health, showed a more positive attitude as to keep-fit measures than those with a belief that health is controlled by themselves.