This essay analyzes the market for entertainment software by identifying and explain the products typical properties, in addition i clarifies the behavior of consumers and producers. One of the most important property related to software is the ease with which it can be reproduced. When such reproduction is done illicit it´s called piracy. The software industry often claims that piracy leads to big losses for the companies as well as in welfare, the essay clarifies that this doesn´t has to be the case. On the contrary the possibility to cheap production and distribution may lead to an increased welfare.

Product sharing systems is recently starting to become a more common phenomenon. Carpools exist in more than 40 Swedish towns and both Stockholm and Gothenburg have established bicycle sharing systems. Other products for which sharing systems have been established throughout Sweden are clothing and tools. From the point of view of the consumer, product sharing systems is a form of consumption which can be placed somewhere in between renting and privately owning a product, where the consumers usually pay a membership fee or a monthly fee to have access to the products whenever they need them. The concept is relatively new, and there are many products for which product sharing systems do not exist.