The purpose of this study is to investigate a Loyalty card and its relation to accompanying promotional benefits, and their linkages to grocery retail service Loyalty. Also, the aim sets out to find relationships between demographic variables and proneness towards the promotional benefits, the Loyalty card, and Loyalty. A quantitative approach has been assumed and empirical data has been collected through the use of questionnaires. The data has been analyzed through descriptive statistics, correlations, and regression analysis. An operationalization used to measure satisfaction of the Loyalty card and attitudinal Loyalty is also presented.

Since companies have realised the importance of customer Loyalty and since the service sector has gained higher significance in recent years, we found it interesting to study what leads to customer Loyalty in service companies. The theories we have chosen to consider are customer Loyalty, service quality, service guarantees, affinity marketing, Loyalty programmes and customer clubs, the customer in focus and other factors that influences customer Loyalty. To find out how service companies are working with cus- tomer Loyalty, we have conducted a case study within three service companies. Our findings are that customer Loyalty has a significant importance for the companies we studied. Quality and personnel were the factors we found had the greatest impact in service companies concerning customer Loyalty.

The purpose of this study is to analyze how customer oriented businesses can use Loyalty programs to create Loyalty and how Loyalty can be increased. We have in this study chosen to refer Loyalty program to the Loyalty program that belong to the company Jula AB. Our study is written in a qualitative method. In our method, we chose to interview people in Jula organization to get a business perspective to our study. We have also chosen to assemble a focus group of Jula-club members to also get a customer perspective on the subject.

Over the last couple of years the airline business has gone through some turbulent changes, which has meant that customer Loyalty has been affected. It?s no longer certain how or why customers are loyal to an airline, although the companies now use more and more complicated Loyalty programs to keep their customers.The purpose of this essay has therefore been to examine what makes customers loyal to a service business, and what is the extent of their Loyalty.To be able to answer these questions, a survey about costumers Loyalty were accomplished. The results we received show that availability is the most significant issue for customers of SAS, and satisfaction is the minimum requirement for the customer. But to be able to attract loyal customers the airline has to offer them more..

The fact that a duty of Loyalty within the Swedish company law exists should be regarded as indisputable according to the Swedish doctrine, but its content and scope is however more severe identified. As the duty of Loyalty is not regulated in the ABL and the fact that there are not many precedents in this area, means that it is difficult to know the boundaries of the company management´s duty of Loyalty. It is also unclear whether the company management´s duty of Loyalty to the company also is targeting the shareholders. It is this issue that we intend to discuss in the final chapter of this thesis. In order to answer our questions, we will in chapter two to six give an account of the foundation of the duty of Loyalty and thereafter describe the management's duty of Loyalty to the company.

The purpose of this study is to provide a longitudinal examination, within grocery retailing, of four marketing tools and their impact on enhancing customer Loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior Loyalty. The findings from this study show that the marketing tools have not helped enhancing Loyalty between 2004 and 2007. Between these years, service quality has the most affect on Loyalty. Self-scanning as an effective marketing tool could be questioned, the relation in this study is not supported.

Purpose: The study aims to, from a companys point of view, describe how strategic work with customer Loyalty is done.Conclusion: Another possible way to try to create Loyalty is to exceed the expectations whether the customer is a member of the Loyalty program or not. A strong brand with a good reputation can also contribute to a stronger Loyalty. Reward systems gradually reward the customers since they first need to collect points, or in this case miles, to be able to use them later on. The staff is often educated in service to be able to interact with the customer in a professional manner. One way to interact with the members of the Loyalty program is through profiles on the internet.

The Swedish sports retail industry has experienced extensive growth during the last decade, and this has attracted new entrants to the market, both start-ups and international followers. This has inevitably put more pressure on incumbents, which are now confronted with major challenges as how to retain their customers and market shares. Customer Loyalty has been proved to be an important factor for customer retention and proposed to constitute inertia of switching behavior. In light of this problematization, the purpose of this study is to describe the underlying factors of Loyalty and whether purchase habits could further explain customer Loyalty. The aim is also to understand the strategic implications of the factors involved.

The research aims at revealing consumers? Loyalty to a high involvement product category, connected to a Loyalty membership club. Hence, the study aims at explaining similarities and differences between two markets, differently developed in terms of Loyalty clubs. The study used IKEA, its Loyalty club IKEA FAMILY and women as the company?s main target group, in a case format to study Loyalty membership clubs.

Purpose                           The purpose of this study is to create an understanding of how e-commerce companies use Loyalty programs in order to retain their customers and to increase its consumption, and compare this with customer perceptions of Loyalty and learn what makes them loyal. Theoretical framework      The theoretical framework starts with definitions of Loyalty and customer Loyalty. Further, it discusses what a Loyalty program is, how rewards today and in the future affect the consumers, and other promotion offers that are commonly used. The theory also discusses how previous points work in e-commerce. Method                                                    To take advantage of the companies? point of view and at the same the customers? perspective, the survey is based on a combination of a qualitative and quantitative study. In the study, two companies in the fashion industry were interviewed and 391 respondents participated. Empirical study                 In the empirical study the interviews with the two e-commerce companies are first presented, which revolves around their use of Loyalty program.

For a company to survive it has to make a profit. To make a profit transactions are necessary and to achieve this a company can choose to focus on creating loyal customers. Loyal customers can contribute to secured revenues, increased market shares and reduced marketing costs. Research within customer Loyalty has mainly focused on different types of Loyalty and the impact it has on customers behavior. However, there is a lack of research concerning which factors that create loyal customers.

Abstract -                     Much better sauce! - A study of brand Loyalty for Lohmanders Date:                             5th June 2013Level:                           Bachelor thesis in marketing, 15 ECTSInstitution:                   School of Economy, Society and Technology, EST                                      Mälardalen University Authors:                       Sara Meijer                               Julia Åberg                                      20th February 1990                   26th April 1990Title:                             Much better sauce! ? A study of brand Loyalty for LohmandersTutor:                           Finn Wiedersheim-PaulKeywords:                   Brand, Loyalty, consumer behaviorResearch questions:    Which significance has the brand for the consumer when buying fresh sauce?                                       How loyal are the consumers to the brand Lohmanders?                                      How does brand Loyalty arise among Lohmanders customers?Purpose:                            The purpose with this thesis is to research consumer?s brand Loyalty to fresh sauce and to analyze how brand Loyalty arises regarding the brand Lohmanders.Method:                       The theoretical framework used in the study is based on theories of consumer behavior, brands and Loyalty. The quantitative study consists of a poll. To complement the study a focus group interview and a company interview have been held.  Conclusion:                        The study showed that the brand has significance for the consumer to a certain extent. The brand can though have an unconscious effect on the consumers since most of the purchases are made by habit.

In Sweden today almost all people are connected to a bank in some way. It can range from loans, savings, shares, etc. They have a current account where salaries, student aid etc. is paid. Due to the large selection of banks, it has become more important for banks to be competitive in their services to their customers so they don?t change bank.

This thesis studies public service social workers' opinions regarding their ability to act with moral courage as Loyalty conflicts occur. The purpose of the thesis is to describe the social workers' experiences of their possibilities to stand up for what they believe in. We made qualitative interviews with five social workers in Stockholm. In an effort to pinpoint their experiences we asked them questions about what they want but cannot do and what is stop-ping them, what they do not want to do and why, aswell as what the possible solutions would be as Loyalty conflicts occur. We were able to identify five different opinions on the organisa-tional cultures and how the employees' experience the extent of their actions.

Thesis purpose: The purpose of this thesis is to determine how a technolo-gically enhanced shopping tool, synergizing eCRM tech-niques with personalized promotion at the point-of-sale, can increase customer Loyalty by considering perceptions of current grocery retailer Loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data through focus group interviews. Theoretical perspective: The major considerations regarding theoretical aspects, for this thesis, can be addressed by Behavioral/Attitudinal Loyalty and Relevance of Promotion. Empirical data: The empirical data, in regards to primary data, was ga-thered based on four focus group interviews. Conclusion: The conclusions of the thesis imply, that in order to make a Loyalty program successful, it needs to firstly be conven-ient for the customer; easy to join, and provide an easy and time efficient display at the point-of-sale.