Laura Mulvey was the first to suggest that women and men have different positions on the screen; men drives the plot forward, and the women are objects of masculine desire and lust.The purpose of this report was to look at and compare the two characters from the 70?s - and 80's with two characters from the 00?s - and 2010?s to gain a deeper understanding and insight into how female action Heroes are presented. This will be done with the help of the questions; How is the female action Heroes that are analyzed in the paper?What are the differences and similarities between the past and the present-day action Heroes? Just how stereotypical are the women in their genre? The four female action Heroes that were analyzed were; Princess Leia Star Wars, Sarah Connor Terminator and Lisbeth Salander Men Who Hates Women and Katniss Everdeen The Hunger Games.The four female action Heroes were analyzed based on Rikke Schubarts categories (Moderarketypen, Amazon, Dotterarketypen, Ha?mnerskan and Dominatrix), the character's personal development, the character's violence and the reason for the character's.Characters from the past were more often presented as more uncertain and fragile than the modern confident characters. The female action Heroes of modern times was more independent, strong, and in no need of a man in comparison with contemporary female action Heroes.

This Master?s thesis is an analysis of metaphors in relation to actors, and of discourses used in the copyright-debate in two major Swedish daily newspapers and one American: Göteborgs-Posten, Svenska Dagbladet and New York Times during the years 2001-2006. We aim to answer the following questions: Which metaphors were being used in the copyright-debate to create the archetypal villain, hero, winner and loser in editorials, debate and letters to the editor in the three newspapers? Which discourses did those metaphors relate or conform to? Which similarities or differences could be found when comparing the two countries? newspapers regarding representations and constructions of villains, Heroes, winners and losers in the copyright-debate? Firstly we distinguished who the actors in the debate were, following parts of Theo van Leeuwen?s actors? analysis. Secondly we distinguished which metaphors were being used to describe the actors as either villains, Heroes, winners or losers.

AbstractThis paper is a study in press reception with the intent to examine how twelve female actionHeroes have been portrayed in Swedish media between 1974 ? 2006. The purpose is to discern patterns and differences in how the female movie character is received by their contemporary journalists and to relate their views to social and gender related theories. The female actionhero is an independent and brutal character, often alone and without a mother or a child. This separates her from typical female roles, which historically been characterized by passivity, fear and dependency on the male characters in the movie. The female actionhero as a character opens up for complex reception. One perspective in the research identifies the independent woman as a feministic icon.

The idea to this bachelor thesis was born after carefully following the coverage of Johan Persson and Martin Schibbye in Swedish media during their imprisonment in Ethiopia from June 2011 to September 2012. Based on our interest we designed two questions to answer throughout the thesis. These are:(1) How are Johan Persson and Martin Schibbye portrayed as journalists in the discussion about them that has taken place in Swedish media?(2) How is the journalistic profession described in the discussion about Johan Persson and Martin Schibbye in Swedish media? To answer these questions we decided to analyse texts that can be defined as the genre of opinion journalism, which all came from Swedish printed media. We have chosen 16 texts to analyse which show the variety of ways to write about Persson and Schibbye in the chosen genre during the chosen period of time. Opinion journalism is what newspapers use to attract readers, as they want to supplement the news coverage with comments and analysis from ?experts?. Persson and Schibbye were imprisoned in Ethiopia in June of 2011, and weren?t released until 15 months later, in September of 2012. To analyse our material we have amongst others used theories regarding social constructionism, representation, discourse, the journalistic identity and the journalistic ideals that exist in Swedish society.

The purpose of this essay is to examine how the adventure is accomplished as a project, and how this is vindicated, through science or by other means. The scientists of today are not seen as adventurers or Heroes, at least not as they used to, but this image lives on as a sort of role or social institution, that can be used by anyone and in any purpose. These roles could be seen as a type of rules for the modern adventurer, and act both as a limit or a possibility. This essay compares two North Pole travelers, Ola Skinnarmo and Salomon August Andrée..

The purpose of this essay was to analyze rhetorical features of Swedish drug advertising and see if drug advertising could be misleading or not. The study was primarily concentrated on how pills were described and that was the overall picture of pills created in commercials. The essay uses theories of narrative, semiotic, argumentation and theories concerning social communication in advertising. In this study fife TV-ads were analyzed: Alvedon, Ibumetin, Treo, Bamyl, and Ipren. The analysis showed that drug advertising has the potential to be misleading mostly because the overall picture of pills which creates in commercials is strong and kind Heroes. .

The purpose of this BA-study is to analyse articles about blood selling and blood donations in the Chinese daily newspaper People?s Daily between 1985 and 1998.With publications of popular scientific material, reports from rallies and portraits of blood donating ?Heroes? etc., the People?s Daily, i.e. the Chinese Com­mu­nist Party, actively addresses the underlying cultural reluctance to give blood by different means. People?s Daily and the CCP resolutely aims to transform negative Confucian and other traditional notions of losing blood into represen­tations of courage, honour, duty, etc.

En ny spelgenre har ökat i popularitet de senaste fem åren. En spelgenre som faller utanför den klassiska definitionen av spel. En spelgenre vid namn ?Idle Games?. Föreliggande studie handlar om vilka element i dessa spel som får spelaren att fortsätta spela och hur elementen kan analyseras med hjälp av MDA och AARRR ramverken.

This study has the purpose to reveal whether gender stereotypes are manifested or challenged in the children comic Bamse - världens starkaste björn based on six different stories widespread over 40 years. The results will be studied in the light of the contemporary gender development in society and emanate from theories about power, discourse, representation, queer and gender. An eclectic analysis based on semiotics and critical discourse analysis will be the method to reveal the underlying gender perspective in Bamse. The conclusion of the study shows an ambiguous perspective in the comic where both men and women occasionally are represented in a manifested as well as a challenged stereotypical role. In some of the stories the gender is erased and all characters are represented based on their individual attributes instead, meanwhile in some stories men are represented as active Heroes while women are portrayed as passive nurturer.

SARS [Severe Acute Respiratory Syndrome] penetrated China in spring of 2003, created havoc in the social society, exposed weaknesses within the political system and pushed the nation towards a crisis of confidence. At the same time the crisis revitalised the Party's position, brought people from different social stratum together and had a beneficial impact on the populace's knowledge on health related issues.What makes the SARS crisis in China interesting for further and deeper investigation is the method it chose to respond to its national crisis. They plan of response was indeed a retrogression back to "older" times, using methods and propaganda very much like those used during Mao Zedong and later Deng Xiaoping. The first step of response was denial and cover up of the real situation, which quickly turned to unprecedented transparency, as the magnitude of SARS became known. The Party and the government were quick to proclaim themselves as the bearer of the key knowledge and information on how to best fight the disease, this in sharp contrast to the political trend of more co-operation between the private and public sector and political transparency.

Purpose/Aim: This essay explores the framing and representation of pensioners in Swedish press during the period of 2002-2008. The aim was to investigate what meaning news give elderly people on the manifest level, and also what meaning the media texts construct on the latent level.Material/Method: For this paper I have investigated framing of pensioners using quantitative analysis of 100 news articles, followed by a qualitative hermeneutic analysis applied on the most frequent frames discovered in the quantitative study.Main results: Four frames were identified concerning pensioners: crime victims, Heroes in daily dues, economically advantaged and economically disadvantaged. The dualistic result in the economy frame was investigated in the qualitative research. The study revealed that pensioners as a group may have good economic standards, although there are individual differences. Three stereotypes were discovered in the articles: ?kind granny?, ?fragile and miserable? and ?look what I can do?..

The aim of this study is to examine the opinions of eight 12-year old boys and girls about two comics; Sabrina ? tonårshäxan (Sabrina ? teenage witch) and Spiderman. Do children see gender differences in the two comics? Do boys and girls identify with the Heroes in the comics and does this affect the children's own gender socialisation. We interviewed four boys and four girls from different parts of Sweden.

Som examensarbete valde jag att göra något så galet som att skriva en bok. Jag hade aldrig kunnat ana vad jag gav mig in i, och vilket oerhört lärorikt äventyr jag stod inför. Många gånger var jag nära att ge upp helt och tänkte att jag aldrig skulle kunna ro detta i land. Men den 1 maj 2012 skickades faktiskt boken till tryckeriet, en dag jag för evigt kommer att minnas med ett stort leende. Ingenting är omöjligt, så länge du är beredd att kämpa för det - och tro mig, det har jag verkligen gjort.Min bok heter We All Need Heroes.

I den här C-uppsatsen undersöks hur fotbollsspelarna Zlatan Ibrahimovic och Cristiano Ronaldo framställs i olika länders medier, i synnerhet tidningar och webbsajter. Till vår hjälp har vi använt oss av teorier om nationella stereotyper, National Sporting Heroes, idrottsstjärnor inom sportjournalistiken samt teorin om nyhetsvärdering och medielogik. Vi har gjort kvalitativa textanalyser av tidnings- och internetartiklar från sju olika länder och gjort en djupintervju med Johanna Frändén, journalist på Sportbladet och Sveriges Television. Resultatet visar att det kan finnas tydliga skillnader på hur en person eller händelse gestaltas i olika länder. Avgörande faktorer kan vara att en tidning tydligt stöttar ett landslag eller en klubb eller använder sig av nationella stereotyper kring motståndare och sig själva..

After 9/11 and the following War on Terror, Muslims are often understood as global enemies. However, the idea of an international, Islamic enemy is in some circumstances criticized, not least after the actions of Anders Behring Breivik in Norway in 2011.This study analyses the North American, Emmy Award-winning television series Homeland. It centres on the War on Terror and the following social and political climate, and there are opposing understandings regarding how religion and ethnicity are portrayed in the series. Accordingly, the aim of this study is to analyse how such aspects are constructed in the series. A text analysis is used methodologically and the theoretical perspective contents of Semiotics, Eurocentrism and Orientalism in general, and Islamophobic themes in particular.This study shows that in Homeland, the portrayal of Heroes and enemies plus good and evil is complex.