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1 Uppsatser om Gruppbebyggelse - Sida 1 av 1
En färdig trädgård : enkätundersökning om gruppbebyggda småhusträdgårdar
The main purpose with this master's thesis was to develop a survey with the intention to examine what expectations the JM AB:s customer had on a future garden and also to discuss if the lawn has a symbolic meaning in gardens.
The lion's share of the thesis is based on a survey, aimed at people in the company's customer database. The intention was to examine what expectations they had on their future garden and if their expectations were met when they later bought a house from the company. The work also consists of interviews and visits to areas with newly built homes.
I interpreted the result from my surveys as the lawn on its own being is a strong symbol for a garden and also signals a social status of the owner. To the company the pre made lawn on a role is a way of saving time and easily achieve what the customer request.
The company wants to create a concept of a "preset-garden" that meets the company's vision as well as the expectations of the customer.