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2 Uppsatser om Genuskommunikation - Sida 1 av 1

Genuskommunikation i biblioteksvärlden: hon och han i kvinnosfär

The librarian profession is dominated by women. The aim with this essay is to find out howmen and women in this field get on together, and how they experience their psycho·social work situation bearing this in mind. Are there any advantages or disadvantages being a woman or a man in this profession? What do the librarians think about the future? Men and women working at five different public libraries, where the domination of women is greatest, have been interviewed. The essay is based on their opinions and experiences.The female and male librarian get on well with each other and have a good cooperation.There are not many advantages or disadvantages depending on the sex in the profession, but the image, status and salary would probably be better, if there were more men in the profession.

Genuskommunikation genom design : - En studie av form, färg och typsnitt på parfymflaskor

Uppsala Universitet Sophie DicksenMedie- och kommunikationsvetenskap C-uppsatsAbstractTitle: Communication of gender through design -A study of shapes and colors of perfumebottles and of the fonts on their labels.(Genuskommunikation genom design -En studie av form, färg och typsnitt på parfymflaskor)Number of pages: 39 (82 including enclosures)Author: Sophie DicksenTutor: Mats LindCourse: Media- and Communication Studies CPeriod: Autumn 2006University: Division of Media and Communication, Department of information Science,Uppsala UniversityPurpose/Aim: To study whether gender is communicated through design, and if so is the case, the aim is also to see by which aspects gender is communicated.Material/Method: 40 perfumebottles, 20 for women and 20 for men has been studied, and attributes such as their shapes, colors as well as the fonts on their labels has been analyzed in search of gender differences. An art director has also been interwiewed to receive information about genderdesign from a practical wiew.Main results: There is no difference out of a gender perspective between the colors on the bottles in aspect of lightness but colors on ladieperfumes are generally more saturated and they are also more often located among yellow, orange and red shades on the color chart while perfumesbottles for men tend to consist of yellow, green and blue colors in more unsaturated versions. The results of the study of shapes showes that there are more cubes among the male perfumes than there are in the group of womensperfumes. Concidering the study of fonts does results prove that fonts on labels of male perfumes mostly belong to the most common group of fontfamilies. This compared toperfumes for ladies where the the fonts varied between the two current fontgroups of the study, and therefore are bort rare and common.