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5 Uppsatser om Fundraising - Sida 1 av 1

Insamlingsorganisationer - vad förklarar omfattningen av redovisningsprinciper?

The natural disasters of recent time have caused the people of Sweden to donate very large amounts of money to different Fundraising organizations. With this in mind, we found it interesting to examine the extent of disclosure in the annual reports of the Swedish Fundraising organizations. Thus, the purpose of this study is to identify which factors that influences the extent of disclosure of accounting principles in the annual reports of Swedish Fundraising organizations. To fulfill this purpose we conducted a content analysis of 149 annual reports from Swedish Fundraising organizations. To help us explain the levels of disclosure we applied stakeholder theory, institutional theory and legitimacy theory.

Den ideella organisationens utmaning : att värva nya och behålla befintliga donatorer

Purpose: The purpose of the essay is to result in recommendations for how non-profit organizations work with signing new and keeping existing donors can be improved.Methology: The thesis has a hermeneutic view. It does not have the intention to lead to generalizations, although the result could lead to new knowledge, increased  understanding and deepened insight based on well thought-out interpretations. Furthermore, the thesis has a deductive approach. The research method is qualitative and the objectivity has been sustained by not enter personal values and views until the discussion section. It is a case study and semi-structured interviews have been done with two non-profit organizations, two individual donors and three donating/sponsoring companies.Theoretical perspective: The essay proceed from theories in development, Fundraising, communication and customer relations.

Välgörenhetsorganisationers marknadsföring : "First they open their hearts, then their minds and then they will open their wallets". (Maud Randel)

Our reason for this study is to research how non- profit organizations focused on Fundraising, market themselves to create and keep the relationships with their potential and existing contributors. With this study we also want to create an image of the meaning of marketing, applied to non- profit organizations focused on Fundraisings, struggle towards attracting more contributors. We also aim to research what our respondents believe will be the outcomes of marketing on nonprofit organizations in the future. For this essay we have chosen a qualitative method which consists of six interviews with respondents whom have different knowledge and experiences of the non- profit sector. We chose this method to be able to view our main subject from different aspects and through the interviews also form a more profound picture of the non- profit sector and also, finally, se what the respondents think about the issue.

Påverkar FRII svenska insamlingsorganisationer?

The purpose of our study is to determine whether a membership in FRII exercise any influence over the Fundraising organizations accounting and work, and if that?s the case we want to study the effects.We began with a search for information about the theories we intended to use in our study and to establish hypotheses. We came to the conclusion that the agency theory and the stakeholder model were the most relevant theories for our work. We also chose to discuss problems in accounting, legitimacy theory and standard setting.We decided to conduct a total opinon poll due to the fact that FRII only have approximately seventy members. We also decided to conduct a cross section approach which means that the attempt of our study is broad but rather shallow.

Corporate Fundraising : Relationbaserad marknadsföring

Kläder och identitet är starkt förknippade eftersom människan mer eller mindre är beroende av kläder, åtminstone på våra breddgrader. Med kläder visar vi också vilka vi är och vilken grupp vi tillhör. Vår studie syftar till att undersöka hur lärare förhåller sig till ett införande av obligatorisk skoluniform. Fokus ligger på hur ett införande av obligatorisk skoluniform påverkar eleverna i relation till mobbning. Metoden som användes var kvalitativ och datainsamlingen skedde genom tio intervjuer.