This study investigates whether creative online product Exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product Exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical analysis this study reveals that product Exposure has a significant and direct effect on the perceived corporate ability and consumer involvement. Moreover creative product Exposure indirectly increases the perceived product quality, intention to buy and the overall attitude towards the brand.

This project measures the upper bound of Exposure time for laser reflection detection in the software DotDetector. Via measurement of the Exposure time for which distortion happens in a room lit with everyday light we conclude that the upper bound for Exposure times are 100 milliseconds. This value does not change as long as the lighting in the room is the same. As future work this project proposes variable upper bounds depending on secondary lighting in the room. Also we propose automating the colour masking of the detection algorithm..

We aim to investigate the risk Exposure against commodity prices in the forestry and paper industry. The intension is also to study the affect that the changes in commodity prices has on a company?s market value..

Theories about Exposure and risk-taking in an everyday environment show a connection between parental strategies, parent-child relationship and Exposure on the Internet. In the present study, the Internet is presented as an everyday activity. Negative Exposure is seen as an outcome of risk-taking. The purpose of the study was to examine in what way parental strategies together with the parent-child relationship were related to the teenagers? negative experiences on the Internet, which consisted of three categories: 1) Exposure to pornographic sites, 2) Exposure to upsetting and violent material, 3) Digital bullying.

Theories about Exposure and risk-taking in an everyday environment show a connection between parental strategies, parent-child relationship and Exposure on the Internet. In the present study, the Internet is presented as an everyday activity. Negative Exposure is seen as an outcome of risk-taking. The purpose of the study was to examine in what way parental strategies together with the parent-child relationship were related to the teenagers? negative experiences on the Internet, which consisted of three categories: 1) Exposure to pornographic sites, 2) Exposure to upsetting and violent material, 3) Digital bullying.

The county hospital of Dalarna has for the last couple of years carried through a process of digitalization. The result is that within the county it exists image plate systems from two different manufacturers. In an attempt to create a tool for dose optimization and dose surveillance the county of Dalarna would like to investigate if the Exposure index from Agfa and Fuji is suitable as a dose indicator. An investigation of the Exposure index, S, from Fuji has already been done. This thesis has been continuing the investigation by evaluating the stability of the Exposure index, lgM, from Agfa.

This study examines retail atmospherics from a reality perspective. The topic "special Exposure" has received research interest in the past but it has not been recognized as a critical consideration in the daily retail business. Too many retailers leave assortment decisions to thumb rules or trial and error. The highest aim of this study is in addressing that gap between theory and practice. To catch the attention of the customer is important in supermarkets because most grocery purchase decisions are made at the point of purchase.

Purpose/Aim: The aim of this study is to (1) analyze the amount of Exposure disability sports get in Swedens biggest newspaper (Aftonbladet), (2) look at how Aftonbladet portraits disability sports and it?s athletes, and finally (3)  to see if there has occurred any change over time (during the last eight years). Material/Method: The first method used is a quantitative analysis to measure Exposure.The second method is a quantitative content analysis which is used to analyze how disability sports are portrait.The third method is rhetorical and is also used to analyze how disability sports are portrayed. Main results: The study has shown that disability sports get very little Exposure in Aftonbladet. The articles in the newspaper that cover disability sports are portrayed from a personal point of view without much focus on the athletes achievements regarding his or her sport.

Executive summaryThe aim of this study is to examine how the favourability and brand Exposure of Norwegian has been damage by their supplier, Boeing 787:s, problems concerning the aircraft Dreamliner. The theoretical framework underlies the content analysis that has been used to operate the study. In total the empirical data rise up to 623 articles that has been collected and analysed from the media archive Retriever. Compares to before and after Boeing 787:s problem with the Dreamliner, the results indicates that the favourability of Norwegian in the Swedish media landscape during the problems was negatively affected. The results also show that there was no increase in brand Exposure for Norwergian during the problems.

The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special Exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools for influencing customer buying decisions.Our thesis study is to test a double Exposure of snuff with the help of three special Exposure. These three special Exposures are fridge, fridge with a sign and sign. The purpose of the study is to test which of these three special Exposures that have the greatest impact on sales.

AbstractTitle: Brand Exposure in television. A comparison between SVT and TV4 2003 and 2006.Number of pages: 57 including appendixAuthor: Axel VictorinPeriod: Spring 2008Course: Media and Communication studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The aim of this study is to evaluate the prevalance of brand Exposure in Swedish public service television, SVT and TV4. The Swedish public service TV broadcasting company, Sveriges Television (SVT) advertises itself as purveyor of free television, without commercial or political interference. A B-level essay, written some years ago, showed that the SVT policies were not always observed throughout the entire organisation. The aim of this essay is, by using quantitative research, to study whether SVT is letting commercial interests have their say in the programmes by exposing brand names and logotypes.Material/method: The study is performed through examining 40 hours of television from SVT and 40 hours from TV4, as reference.

Studies have shown that air pollution, as well as bark fissure depth and sun Exposure of a tree can have an effect on lichen growth as well as abundance of lichen species. The aim of this study was to find out the relative importance of these factors. 211 oaks in south eastern Sweden were surveyed for presence of 17 lichen species, as well as the total number of lichen species. Half of the trees were situated in urban areas and half in the countryside. For each tree the bark fissure depth was measured and the sun Exposure of the trunk was estimated.

The purpose of this thesis is to examine the classification,shelf arrangement and display of documents in antiquarianbookshops and see the reasons behind these. The results willbe compared with previous reviews of alternative shelfarrangement in Swedish public libraries, to see whatdifferences and similarities there are in the classification andshelf arrangement between antiquarian booksellers andlibraries. The questions to be answered were: (1)What formsof classification and shelf arrangement are used inantiquarian bookshops and how does it differ from theclassification and shelf arrangement made in libraries withan alternative shelf arrangement? (2)What Exposure ofdocuments are there in the various antiquarian bookshops? Isthere anything regarding the Exposure that differs betweenthe antiquarian bookshops and the libraries? An idea andideology analysis of various dimensions is used as atheoretical tool during the work. The dimensions were: (1)Shelf arrangement: It is important that customers/borrowerscan find themselves - it is important that staff know wherethe documents are.

Pharmaceuticals are environmental pollutants that are a major threat to aquatic ecosystems and very little is known about their ecological consequences. In this study growth, survival and behaviour (sociability, activity and boldness) of perch fry (Perca fluviatilis) were examined in order to study the possible effects of Exposure to a benzodiazepine anxiolytic drug, Oxazepam, during embryonic development. The study tested following hypotheses: (1) perch growth is affected positively by Exposure during embryonic development; (2) early perch survival is affected positively by Exposure during embryonic development; and (3) boldness and activity increases while sociability decreases in perch fry exposed during embryonic development. Embryos of naturally spawned perch were exposed to water with two different concentrations of Oxazepam. The embryos were exposed during different parts (24-hour periods) of the embryonic development, because embryos may be more vulnerable at certain times during embryonic development and/or because the Exposure at different times can produce different effects.

The aim of this study was to describe preferences of geographic direction of ten, oak-living epiphytic lichen species and how they responded to sun Exposure, nearby bushes and trees, bark fissure depth and circumference. The frequency of every species was recorded in arcs of ten degrees around the tree at a height of 130 to 180 cm above the ground. An estimation of the amount of every species in every arc was also recorded. To analyse how the distribution of the lichen species responded to the different factors their concentration for every tree was plotted against the four factors. The distribution of Cliostomum corrugatum had a positive response to high sun Exposure and a negative response to a thick layer of bushes and trees.