The aim of this essay was to examine whether 10 Swedish newspapers Editorial pages and their leader writers changed their view on Mikhail Gorbachev before, during and after the August Coup in 1991. Moreover, the aim was also to see if the Editorial pages used the same sources when they wrote about Gorbachev.In this essay four main questions were asked:- How is Gorbachev described before the August Coup?- How is Gorbachev described during the August Coup?- How is Gorbachev described after the August Coup?- What sources did the Editorial pages use when they wrote about Gorbachev?Ten newspapers and their Editorial pages from the period of 1-31 August and 1-6 September, as well as 10-31 December 1991 and 1 January 1992 were examined. It was discovered that most of the Editorial pages changed their view from being negative in August to being more positive in December.As a conclusion it can be stated that the examined Editorial pages did not write much about Gorbachev in the beginning of August and if they did mention him it was in a negative tone. One of the reasons for the lack of mentioning during the August Coup could be that the leader writers were not sure whether Gorbachev would return back to power.

The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective attention. Faced with these conditions, companies need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in Editorial spaces.

The purpose of this study is to examine how the Editorial staff from the Swedish radio program Morgonpasset i P3 and the Norwegian radio program P3morgen uses Facebook and Twitter and how they can use social media as a tool in the production. The purpose is also to examine how active both of the Editorial staff are on Facebook and Twitter and which kind of language they use on Facebook and Twitter. The radio programs both work under a lot of similar conditions and are both controlled by public service in both countries. To conduct the study qualitative interviews was performed with the web editor Christoffer Malm from Morgonpasset i P3 and the radio presenter Silje Nordnes from P3morgen in combination with a quantitative content analysis. The study was conducted over a limited period of the autumn of 2013.

This paper examines the existence of two different discourses on the causes of the wars in former Yugoslavia 1991-1995 in the Editorial pages in Swedish newspapers. One discourse is titled "ancient hatreds" and explains the wars as a result of old historical ethnic conflicts typical of the "Balkans" and the second discourse, "poor political leadership," explains the wars as a result of deliberately conducted nationalistic policies by political leaders.Parallel to this discourse analysis is a media theory perspective of how news is selected and processed in the newspaper's Editorial texts.The paper also examines the link between each discourse and a specific view on the necessity of foreign military intervention in former Yugoslavia.The starting point of the investigation are two high-profile events in 1995 and the impact they made in the 29 Editorial texts in the metropolitan newspapers that were studied.The paper shows that none of the discourses clearly dominated in these Editorial texts and that a clear link between a certain discourse and the advocated measure in the form of foreign intervention couldn´t be established in the material as a whole. However, the four texts that clearly belonged to the "ancient hatreds" discourse were all in favour of foreign military intervention.The essay concludes that there is evidence of a medial feedback which means that the news to a high degree influences what is discussed in the Editorials and that the evaluation and selection of news, is similar in all the studied newspapers..

This study intends to examine why the Swedish children?s programme Bolibompa is produced the way it is during a larger catastrophe. Our intention was to find out how the Editorial staff, in the children?s department in the public service television of Sweden (SVT),was handling the Estonia disaster, the September 11 attacks and the Asian Tsunami. To accomplish that, we first had to find out how the children?s programme looked during these catastrophes and also understand how the Editorial staff was working with children?s programme during ordinary days.To achieve our purpose we have been interviewing five persons from SVT, who was involved in producing the children?s programme during these three catastrophes.

In my thesis I examine the Editorial theory and practice of the Nietzsche-Archives. At the center of the academic debate we find the posthumous edition Der Wille zur Macht, firstly published 1901 as Friedrich Nietzsches magnum opus. 1906 a new edition was published, which has been described by Nietzsche-scholars as canonical. The editors Elisabeth Förster-Nietzsche and Heinrich Köselitz manipulated the literary remains of Friedrich Nietzsche. The Nietzsche-scholars interpret these textual corrections and interventions differently.

Research in the field of gaming and the gaming culture shows that the culture is characterized by sexism and hypermasculinity, however a majority of this research is conducted in an Anglo-Saxon context. Therefore the aim of this study was to elucidate the Swedish gaming discourse in relation to gender, gendered norms and stereotypes. We also sought to examine the relationship between the Editorial content and the blog comments. The study was based on a critical discourse analysis with a gender perspective, applied to five Swedish gaming blogs. By implementing power theory and encoding/decoding theory, we have concluded that there is a discursive struggle, where one part of the gaming culture is characterized by male dominance, while the other part of the discourse is showing signs of resistance to this hypermasculinity.

This study investigated how banner ads, depending on its quality and placement,can capture a user's attention while searching for Editorial content in an online newspaper. Furthermore, the user's search strategy was also studied to see whether it varied depending on the placement of an ad. An experiment was conducted where 20 subjects searched for articles in a Swedish online newspaper while their eye ovement was recorded with a headmounted eye?tracker. In each search task the online newspaper contained either a low quality ad or a high quality ad.

New technology has created new opportunities for journalists working with web TV. Changes in the work processes have led to new professional roles. According to the theory of media logic such events become news that suits media organizations and working conditions. How does the media logic affect the Editorial workflow and how does it affect professional roles? In light of my own experience in various roles in television journalism, I examine how the web TV format shapes the work of journalists.

The daily newspaper market in Sweden has been a mighty strong media market, except for major market crisis which occurred in the 1990s in Sweden, that led to several newspapers came into an economic crisis. One of the actions that many Swedish newspapers did was to reduce the physical size of the newspaper from broadsheet to tabloid. After studying several academical studies from scientists and students who claim and show in their results that the tabloid tendencies has spread out in the Editorial content I discovered that the common thing for these studies where firstly, that there were not many studies that showed the tabloid tendencies of the Editorial content in a longer historical perspective, secondly that the studies jointly studied tabloidization tendencies (how the Editorial content changed from writing about hard news to write about soft news) in the Editorial content of newspapers that have changed the physical format size. The material that was analysed was tabloid tendencies in news articles in two daily Swedish newspapers, Jönköping-Posten (broadsheet) and Aftonbladet (tabloid) in the years 50s, 60s, 70s, 80s and 90s. The goal was to see if or how much of the Editorial content of news articles that changed over time by tabloid tendencies in individual daily newspaper as well as a comparison of the various newspaper formats.This lead to the purpose of this master study:To investigate if it exists tabloid tendencies in the Editorial content of news articles in the Swedish newspapers Aftonbladet and Jönköping-Posten between the 1950s to 1990s.In addition this purpose was operationalized from theories of tabloidization, the main theories that are used in this master study is developed by the researchers Shelly McLachlan and Peter Golding and their definition for tabloidization range, form and style.The best tool to analyse the material that have been gathered was to use of quantitative content analysis.

Title: Ethics in thought and practice ? a qualitative study in how Editorial staff at student magazines reason about ethics. (Etik i tanke och praktik ? en kvalitativ studie i hur studenttidningsredaktioner resonerar kring etik)Number of pages: 30 (37 including enclosures)Author: Bianca GidebackTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Spring 2010University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: The purpose of this study is to explore how students that work at student magazines reason about ethics of journalism and how they transform it into practice. By identifying what circumstances in the context of the student magazine that can affect the work this study aim to see if and how this can affect how they conform to ethics of journalism in practical situations.

The purpose with this essay is to examine the phenomenon SMS in TV. Partly by identify the communication process behind the phenomenon and partly by describing it in a Editorial and technical point of view. We have analysed the communication process regarding scientific theories in communication, interaction and convergence. With a qualitive approach we have fulfilled four interviews and two small ethnographical field observations. Objects for the interviews and observations have been two Swedish produced debate-programs, broadcasted in TV; Diskus in TV4 and Debatt in SVT2.

Breaking through the clutter and getting consumers? attention is a constant battle for marketers. Could consumer magazines be the solution to the problem? It is not a new marketing method but consumer magazines do not look like traditional marketing and they offer consumers value. Since these are qualities that could increase consumers? will to take part of commercial messages, it might be a method that deserves more attention.

Tidningskompaniet, a publishing agency in Göteborg, has during the spring of 2003 developed a customermagazine for Göteborgsvarvet, a Half Marathon Race in Göteborg. If realized the magazine shallbe distributed to former participants of the race twice a year and will be financed by adverts.As part of the Editorial concept, development of a graphic profile will be made for the magazine. Thisdegree project will result in the production of a »dummy« magazine to be presented to the client and tobe used by the advertisement sales people in their work.The magazine, named »Varvet«, will convey the message that anyone can run Göteborgsvarvet. Theintention is to give the magazine a »youthful and sporty« image.The work in this degree project has comprised designing the magazine in co-operation with an Editorialconcept developer and a project leader at Tidningskompaniet, and also the production of 18 magazinepages including prepress work. The magazine has been made into a strictly sectionized product,with a mix of short and long articles with lighter material and strict how-to-do-it guides.

This theisis aims to expand the understanding of how the termination of Östran local Editorial staff is effecting the municipality politics and organisation orientated substance of the rivale newspaper Barometern when it becomes a monopoly news paper. I examine if the hypothesis in consideration of the press investigation of 1972 will occur through a quantitative analysis of selected articles in Barometern and Östran in 2010 and 2014. I examine if the information will be insufficient, if it will be a monopoly of opinion formation, if the investigative journalism will be suffering and if the group communication will be worse.With this analysis it becomes clear that the news paper Barometern cover less of the municipality politics and organisation orientated substance when it is a competive news paper. My analysis shows us that the information will not be insufficient, it will not be a monopoly of opinion formation, the investigative journalism will not be suffering and the group communication will be worse when Östrans local Editorial staff is terminated. .