The web as an arena for news reporting and information sharing to consumers has grown for many years in the expense of the traditional newspapers. The revenue stream has however not followed the same transformation which has led to a remarkably lower profit when news and articles are distributed through the web. Banner advertising is a method that is commonly used by online magazines to generate profit where advertisers pay to expose their message. One method to measure banner ads effectivity, and indirectly, what the advertiser would pay, is through Click-Through Rate (CTR), how many clicks a banner ad receives in relation to the amount of banner views. One of the variables that play an important role in the banner ad effectivity is the placement of the banner ad.

Minx Ghetto är ett point-and-click-spel som är utvecklat i flash och bygger på enkelheten att kunna bygga upp ett spel av enbart linjer och minimalt med färg. Ett point-and-click-spel är ett typ av spel där man styr, som i detta fallet en karaktär med enbart muspekaren. Man klickar på skärmen och karaktären går dit du klickat och plockar upp objekt som du klickat på. Objekt som är klickbara färgas rött när man sveper över objektet med muspekaren. Karaktären styrs genom att klicka på ett objekt.

Minx Ghetto är ett point-and-click-spel som är utvecklat i flash och bygger på enkelheten att kunna bygga upp ett spel av enbart linjer och minimalt med färg. Ett point-and-click-spel är ett typ av spel där man styr, som i detta fallet en karaktär med enbart muspekaren. Man klickar på skärmen och karaktären går dit du klickat och plockar upp objekt som du klickat på. Objekt som är klickbara färgas rött när man sveper över objektet med muspekaren. Karaktären styrs genom att klicka på ett objekt.

The general consensus is that the gap between the Swedish variable mortgage rate and the repo rate has increased over the last years. Although the Riksbank in recent times has cut its base rate, many banks have chosen either to leave the interest rate on variable mortgages unchanged, or they did reduce it but by less points than the reduction in the repo rate. The linear relationship between the repo rate and the variable mortgage rate has changed over the last decade and the mortgage margins these days are relatively high. This can somewhat be explained by the new rules introduced in the bank sector requiring banks to increase liquidity and equity. Since mortgage loans play an important role in banks? lending business it is of interest to gain knowledge in whether a repo rate reduction latterly has generated a limited affect on the banks lending rates..

This paper is about advertising on the Internet using banners. Together with Embryo Webbyrå we have tested a lot of different ways of advertising on the online newspaper of Göteborgs-Posten, gp.se. Two of the web bureau?s existing clients, Resia and Recip, were chosen for the ads and the whole campaign lasted a period of four weeks.By comparing our banners with the consideration of format, color, placement and content we wanted to find an answer to how the most optimal banner would look.Our test result shows that visitors rather do not want to click on a banner, although we think that we have seen some interest and curiousness from visitors in the banners content. Even when the visitor does not click on a banner, the message might be put in mind for a future purchase or act..

The purpose of this study is to investigate childrens possibilities to retrieve information by searching in searching engines designed for children. Two such search engines are examined: Yahooligans and Kids Click, both of which index pages in English only. I have compared Yahooligans with its equivalence for adults; Yahoo, by evaluating the retrieval effectiveness. Some functions in Kids Click and in Yahooligan are investigated. Seven class room studies are described in the prior research chapter.

Mitt exemanesarbete besta?r av ett antal la?tar och musikproduktioner som jag har gjort mestadels under 2012-2013. Ma?let med musikproduktionerna har varit att, under ra?dande fo?rutsa?ttningar inom dom olika projekten, skapa musik vars enda egentliga syfte har varit att bero?ra den potentiella lyssnaren.I min text har jag lagt fokus pa? att underso?ka hur resultatet har pa?verkats av att med olika produktionsmetoder arbeta med tempo. Jag har och a?r framfo?rallt nyfiken pa? hur maskingenererat tempo, som i texten kommer bena?mnas som click eller clicktrack, pa?verkar slutresultatet av en musikproduktion.I tva? av mina produktioner har jag jobbat med tempo pa? flera olika sa?tt.

This paper presents empirical evidence on the determinants of interest rate swap spreads in Sweden during the period 1999-2003. The results suggest that the spread between STIBOR and the general collateral repo rate is positively related to shorter maturity swap spreads. The risk premium associated with commercial bonds is positively related to swap spreads of all maturities. A negative relationship is observed between the term structure of interest rates and swap spreads. The short-term interest rate is positively related to spreads with shorter maturities.

The purpose of this essay is to examine what happens with library e-resources after implementing the discovery tool Summon. Summon provides a Google-like experience and uses multiple facet options when users need to narrow their discovery. Observations of change in the libraries e-resources with regards to database searches, click-throughs in linkresolvers and full text downloads are examined through looking at earlier reports and statistics from libraries in America and England. This provides a way to compare with Chalmers University of Technology?s Library.

In Sweden today, the consumers have the opportunity to use the different sales channels; physical store, online store and brick and click, a combination of both. For the past decade, the use of ecommerce has spread tremendously and the fashion industry is one of the top three industries in this category. This, together with the growth of technology, have created new opportunities for consumers during their online shopping. The purpose of this study is to examine the differences between consumers who use physical store, online store or both. This study aims to look into consumers' shopping habits within these sales channels and factors that are affecting them.

Syftet med uppsatsen är att med hjälp av händelsestudiemetodik undersöka om förändringar av The Federal Funds Rate ger avvikande avkastning på Stockholmsbörsen. Teorin utgörs av den effektiva marknadshypotesen, där vi utgår från den semistarka formen av marknadseffektivitet, aktiers räntekänslighet samt investerares beteende vid makroekonomiska nyheter. Undersökningen visar att det finns avvikande avkastning på Stockholmsbörsen vid förändringar av The Federal Funds Rate. Resultatet varierar dock mellan A- och O-listan..

In the process laboratory of Metso minerals (Sala) AB, continuous tests have been made with a laboratory unit High-Rate thickener. The tests are made in order to compare three methods of thickening techniques of suspended solids. The three techniques are High-Rate thickening, conventional thickening and lamella thickening. The High-Rate and the conventional trials are based on a continuous method, while the lamella thickener is based on batch trials. Because the lamella thickener is based on batch trials and there were some optimization problems with the adding point of the flocculant at the continuous trials, it was not feasible to compare the lamella thickener with the other two thickener types.

This study has researched how user click heatmaps and eye tracking can be utilized in usability testing. We have used the tools SessionCam and Tobii. We designed a website for a small clothing store and conducted usability tests, in order to evaluate the users clicks and eye movements in relation to design choices on the website. The aim of this study was to research how these tools can be integrated in usability testing and how results from the tests can be used to improve usability. We were able to use the recordings of clicks and eye movements and make design changes based on the findings.

The spontaneous blink rate is found to be a non-invasive but functional, reliable and useful way to monitor central dopaminergic activity. Dopamine is associated with a range of functions such as reward, motivation and learning. It plays an important role in goal-directed behavior and in maintaining a behavior once a task is learned. As far as the author knows, there are today no publications that discuss the topic regarding the possible link between training and spontaneous blink rate in dogs. Therefore, eight privately owned dogs were included in this study to determine if there was a significant difference in the spontaneous blink rate before and after the process of learning a task.

This thesis aims to evaluate the concept of Uncovered Interest Parity. The parity states that the logarithmic difference between domestic and foreign interest rate equals the logarithmic difference between expected future spot exchange rate and the spot exchange rate, . In defining the exchange rate it is often presumed that the parity relation prevails even though several studies suggest the opposite. Numerous economists maintain that the theory?s shortcomings can be explained through the existence of a Risk Premium.