The aim of this Master?s thesis is to examine three library weblogs to evaluate how they are used and what type of information the libraries publish in these specific weblogs.The following three questions are the basis of this study:? What is the content of the weblogs?? How is the weblog used as a tool by the libraries?? How is the interaction between the library and the readers of the weblogs presented regarding the comment function?The method that has been used in this study is content analysis and the code units have been created during the process. It is mainly a qualitative analysis but it does also contain quantitative elements. With the content analysis, 21 different themes where cut from the three weblogs. These themes where then put into the model of the local library profiles worked out by Marianne Andersson and Dorte Skot-Hansen.

The aim of this thesis is to investigate the content in Swedish library weblogs. We want to examine what the posts contain, especially on the subject knowledge organization. Which themes do the weblogs have in common? How the weblog authors categorize their posts and how the readers use the comment function, are other questions we seek answers to in the thesis. We have performed content analysis where we created the code units during the process.

The aim of this Master's thesis is to examine how blogs are used by public libraries for marketing purposes, and how librarians who blog perceive their blog as a marketing tool. The thesis is based on a qualitative study conducted using asynchronous e-mail interviews with librarians representing eleven different library blogs. The theoretical framework and concepts are taken from marketing theory, including Kotler's marketing mix, relationship marketing, and theories on the marketing of non-profit organisations, knowledge organizations, the Internet, and blogs. Our results and analysis reveal that libraries use blogs because they are an easy tool to use, they represent a new way to inform users about the library, they are a way to improve contact with the users and a way to reach potential users. According to the librarians we interviewed, blogs can be used to market libraries in a number of different ways: by disseminating information on the library and its various media and events, by providing a forum to demonstrate the skills of the librarians, and as a way of changing the image of the library.