Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be accepted. Companies in the fashion industry can be successful if theydevelop brands that attract consumers. To achieve this, companies must find newcommunication tools to reach out to the consumer, among these tools, we find the fashioneditorials.Our aim is to investigate whether product placement occurs in Swedish fashion editorials.Through our thesis we want to explore how consumers perceive the editorials and alsowhether if they are used as a marketing channel.The method is qualitative and the study is based on semi structured interviews and a focusgroup interview.

The aim of this thesis is to study the Swedish art field during the 1980s, from the perspective of the artistic production of Lars Nilsson. During this decade he became one of the most well known young artists associated with postmodernism.The thesis is divided into three parts, where the first part examines different influences and aspects of the art of Lars Nilsson, as well as the contexts he was a part of. This is performed through a chronological as well as a categorizing presentation, based upon different exhibitions where Nilsson participated during the 1980s.In the second part the subject is the Swedish art field, and how Lars Nilsson came to be part of a a new established category of a young generation of artists, mostly born in the 1950s, who were associated with youth, postmodernism and contemporaneousness. This part also puts attention to the importance of Lars Nittve, then art critic and curator, in introducing postmodernism, as well as establishing this new categorization of artists in Sweden.The last part of the thesis studies four different group exhibitions, and how they all exemplify how "a younger generation of artists" were to be connected with notions of postmodernism and contemporaneousness through curatorial practice. Lars Nilsson participated at the thirst three of these exhibitions.

vuxnas läsning av skönlitteratur I became happier and wiser: young adults reading of fiction [123[upps-01.gif This Masters thesis explores young adults 18-26 years old, reading of fiction: their reading preferences, the meaning of reading and their access to literature. A study was made by way of a questionnaire, including 56 young adults, and seven qualitative interviews with two groups: one at a folk highschool and the other at a public library. The theories we have used to analyse the results are: theories of gender and youth, theories of literary genres, reader-response criticism, literature sociology and the theories of cultural sociology by the sociologist Pierre Bourdieu. In the analysis the results are compared to other studies of reading habits. Results from this study show that the young adults read fiction from several genres among popular- and quality literature.

AbstractEffective January 1, 2005 publicly listed companies were obliged to adopt a new financialreporting standard (IFRS/IAS). The objective of IFRS/IAS was to increase transparency andcomparability in financial reports between companies. The authors have chosen to write aboutIAS 40 where the accounting treatment for investment property and related disclosurerequirements are regulated.The purpose of this thesis is to investigate potential effects of valuation of investmentproperty at fair market value for real estate companies at times when market price decreasesand to investigate what an acceptable difference for the valuation could be.To fulfil this purpose the authors have chosen a qualitative method interviewing accountants,property analysts and a credit analyst to obtain a deeper understanding of the problem. Basedata for the thesis have been collected during meetings, telephone interviews and e-mails.Additional data was collected from public available sources such as the internet, relevantprofessional magazines and professional newsletters. The authors have designed a modelshowing how Income and Balance Sheet statements are influenced by changed valuation ofinvestment property.

 The theme of this essay arises from problematic pictures which travel journalism can bring about foreign countries, and in this specific case Mexico. These pictures can be problematic in the way that they can carry colonial elements and form colonial discourses. The main purpose of this study is therefore to investigate the Swedish travel magazines, Vagabond, RES and Allt om resor, and how they portray places and people in the written texts and photographs. This was done with a postcolonial and discourse theoretical framework, whereas empowerment of certain pictures can lead to formation of discourses, myths and stereotypes about places and people in Mexico. The method used to reveal different aspects of the travel reports was semiotic analysis, Norman Fairclough?s critical discourse analysis and critical linguistics.

The purpose of this study was to investigate what knowledge 16 year old highschool students have when it comes to text- and imageposting on social media and how they act on the basis of their skills and attitudes on text and image publishing. An important aspect of this was to investigate the impact of young people 's identity in relation to text- and image posting on social media as this according to research is a big part of what motivates young people in their everyday practices (Buckingham, 2008). The essay questions was , What is young people?s experience on posting text- and image on social media? How aware are young people at the pros and cons on posting text and images on social media? What are young people's attitudes about text and image posting? And how do young people act on the basis of experience , awareness and attitude? Which role plays identity in their actions? To seek answers to my questions and achieve the aim of the thesis was conducted three semi-structured focusgroup interviews in collaboration with two high schools. The results have been reported, interpreted and analyzed by pattern-seeking. The theoretical framework used in this paper is the research and theories of primarily media researchers who have distinguished themselves in the Media and Youth research, For example, Ulla Carlsson, David Buckingham, Sonia Livingstone and Kristen Drotner.

Syftet med denna studie är att undersöka hur familjebehandlare upplever det att arbeta med FFT-metoden samt de faktorerna som gör den funktionell. Eftersom FFT är anpassad till den amerikanska kulturen som skiljer sig ganska mycket från den svenska, båda i kultur och socialsystem är det viktigt att inte bara utvärdera utifrån modellen men också hur implementering och anpassning av modellen har gått. För att kunna besvara syftet och frågeställningar har fem kvalitativa intervjuer genomförts av semistrukturerad karaktär. Urvalet av respondenter gjordes utifrån snöbollsmetoden där de intervjuade arbetar inom socialtjänstens öppenvård. Resultaten visade att det finns många saker som ska tas hänsyn till vid anpassning till andra kulturer, bland annat utbildningar, målgrupper och ekonomi. FFT är en behandlingsmetod och en påbyggnadsutbildning där gränsen mellan det som är klientens behandling och det som är FFT-terapeuternas utbildning är diffus.

Syftet med denna studie är att belysa ungdomars tankar kring sina framtida levnadsvillkor.Genom en kvalitativ ansats intervjuades ungdomar kring frågor om vidare studier, arbete, ekonomi och huruvida de ville flytta hemifrån. Urvalsgruppen bestod av 8 ungdomar av båda könen. En avgränsning var att ungdomarna skulle gå årskurs 3 på gymnasiet.Studiens resultat visade att ungdomarna kunde tänka sig att ta det arbete som erbjuds om de inte hade möjlighet att välja. Om de hade ett val, kunde ingen av ungdomarna i studien tänka sig att gå arbetslös och ta emot ekonomiskt bistånd i stället för att arbeta. På sikt tyckte de dock att det var viktigt att ha ett meningsfullt arbete som de trivs med och tycker är kul.Ungdomarna tyckte att det var viktigt att få en bra utbildning då detta är avgörande för hur man klarar sig i framtiden.

Sexualitet är ett grundläggande behov hos människor och påverkar individens upplevelse av hälsa och välbefinnande. Skolan fungerar som en viktig arena för att främja unga vuxnas sexuella hälsa och sex- och samlevnadsundervisningen i skolan kan ha stor betydelse för unga vuxnas utveckling. Sex- och samlevnadsundervisning har varit obligatorisk i svenska skolor sedan år 1955. Trots det visar en kvalitetsgranskning av sex- och samlevnadsundervisningen i svenska skolor från år 1999 att kvaliteten på undervisningen är ojämn både mellan olika skolor och inom varje enskild skola. Syftet med denna studie var att studera hur sex- och samlevnadsundervisningen bedrivs i Sörmlands högstadie- och gymnasieskolor.

I en butiksmedarbetares vardag uppkommer ständigt frågor vilka många gånger berörs av arbetsrätten. Det kan konstateras att medarbetares kunskaper gällande bland annat anställningsbevis, anställningsskydd samt rättigheter och skyldigheter varierar i hög grad. Det har här visat sig att erfarenhet hos medarbetare är en starkt bidragande faktor. För att få en ökad medvetenhet hos medarbetarna kan även chefens ledarstil komma att påverka, då denne överlag besitter viss kunskap gällande lagar och regler som delvis omfattas av arbetsrätten. Chefens ledarstil påverkar även medarbetarskapet och motivationen på arbetsplatserna.

The aim of this study was to examine young people?s experiences of participation within the intervention Contact Person. Three questions were asked concerning young people?s experience of participation, aspects that promoted/limited the young people?s experience and the significance they attached to the intervention. The findings in this study are based on phenomenological interviews with five teenagers within the intervention Contact Person.

A qualitative study is presented concerning children?s participation in the local decisionmaking in Swedish municipalities. The study also aims at finding out what are considered to be successful factors and obstacles connected to the implementation of children?s participation in local decision-making. The study contains a summary of the convention on the rights of the child, focusing on article 12, as well as previous research findings concerning children?s participation and factors enabling respectively hindering participation.

Discussions about the sustainable city are now all over the world and many believe that the solutions are merely technical. But what gives the city its character is what is happening in the public places. It is these spaces that bring the people together. Design is the key to sustainable urban spaces. We must produce public places that reflect our society.

This essay is based on a qualitative study of Swedish high school students? discussions of rape. We have a socialconstructive perspective and use theories of gender and power. The purpose of the study is to acknowledge teenagers? views of rape, sexual relationships and the law.

SammanfattningSyftet var att undersöka ungdomars upplevelse av arbetslöshet och hälsa. Det gjordes genom en enkätundersökning som innehöll kvantitativa frågor och kvalitativa frågor. Den besvarades av 41 arbetslösa ungdomar i åldern 17-24 år.Resultatet visar att ett större antal unga anser sig ha bra hälsa och att det var vanligast med ett psykisk välbefinnande. Häften av ungdomarna kände sig stressade i viss mån. En större andel kvinnor än män hade självmordstankar.