Men and women in advertising - a study of the ads in the magazines Café and Elle is an essay in media and communication studies covering 15hp. The author examines what is considered masculinity and femininity in a variety of advertisements, and which products are linked to masculinity and femininity. Besides this, the author also examines the production of happiness, and how this may differ between men and women. Although stereotypes, myths and metaphors are examined. The essay is examined on the basis of gender theory, and theories about stereotypes and myths.

The Swedish social insurance agency provides financial support for families and children, but also for people with work injury, illness and at old age. During 2012 they saw the amount of notifications of insurance increasing in Sweden, which is a development that cost our society a great deal of money. With the aim to pursue a sustainable development I have therefore devoted this project to wellness and stress management within preschool.The employees of preschool are often dealing with a lot of stress, due to the big groups of children that causes high noise and sound levels. The high noise and sound levels is a contributor to stress which additionally can damage the health and cause impaired hearing loss. About half of the people around their forties until the age of retirement have difficulties understanding speech in large groups.The purpose of this project has been to investigate the causes of negative stress for my target group, women between 30-60 years old who works in preschool.

In communities today nearly everybody has a Smartphone and they bring it everywhere. What we think is interesting to observ is how people find value in Smartphones and applications. We aim to answer this question through three part questions: where in the buyer process they experience value, what they think is value and if there are any diffrences between the value men and women recive. We choosed to both have an quantitative and a qualitative method and a inductive way of working. Through our study we found out that people wanted the Smartphones and applications to be easy and they experienced value in the buyer process when its quick, adapteble and when it makes the day easy and we also found out that it wasent any differences between the value men and women recived..

Bakgrund: Endast ett fåtal kvinnor i Sverige och övriga nordiska länder väljer en planerad hemförlossning. Organisationen för en planerad hemförlossning varierar mellan de nordiska länderna. Det är inte känt hur nöjda dessa kvinnor är med sin hemförlossning, det är därför av intresse att öka kunskapen om hur nöjda kvinnor i Sverige och Norden är med sin planerade hemförlossning.Syfte: Syftet med denna studie är att beskriva förekomsten av nöjdhet hos kvinnor som genomgått en planerad hemförlossning samt att jämföra förekomsten av nöjdhet hos kvinnor i Sverige med Danmark, Norge och Island.Metod: Studien är en retrospektiv tvärsnittsstudie med kvantitativ ansats. Materialet är insamlat 2010-2013 inom ramen för forskningsnätverket ?Nordic Homebirth? via en enkätformulär på internetsidan www.nordichomebirth.com.

The purpose of this paper is to examine how the relationship between the socially constructed genders is manifested in American library science. To visualize gender, bibliometric analyses of peer reviewed articles published in three core journals of library science between 1980 and 2000 inclusive, are performed. The three journals are: College and Research Libraries, Journal of Academic Librarianship and Library Quarterly. Questions: 1. Does gender affect the publishing process regarding the distribution of female and male authors? 2.

This work applies intersectionality to five Somali women self-narratives and focuses on their identities and positions in Swedish society, but also their relation to Somali society. Since people constructs in relation to the environment, this work studies the impact of environmental confirmations of their own self. Intersectionality is brought into the social work with an operational attempt, and shows how critics of power and interplay between theories and empirics can provide new knowledge. Intersectionality also demands some alterations of the social constructionists? idea of the ego.

The background of this study stemmed from the notion that the majority of homeless women with substance abuse, most of all, wanted a secured place of their own to stay. Few involved professionals agreed and instead of perceiving housing as a human right the women were mostly offered various types of short-term social housing. The purpose of this study was thus to examine and analyze how professionals attached to the social services and public housing companies in Gothenburg explained that homeless women with substance abuse were excluded from accommodation on the open housing market. The qualitative approach included ten interviews with eleven professionals in Gothenburg. The theoretical framework consisted mainly of Bourdieu's analytical concepts of field, doxa as well as social, economic and cultural, alongside symbolic capital.

The purpose of this study is to investigate the lived experiences and treatment of Muslim women in their encounters with the social services. The primal themes for this study was: How does Muslim women experience the treatment of their case in the social services in a situation of need? How can the encounter and experience with the social services affect the clients trust in the social services?  What is the ideal treatment of women with a Muslim identity by the social services?The aim of this study was to investigate and capture the respondents lived perceptions and experiences with the social services, and thus the qualitative interview methodology was implemented to answer the research questions and hypotheses. Seven interviews with Muslim women were conducted in various districts of Stockholm, a city in northern Sweden. Five of the respondents were of ethnic Swedish origin and two were of other ethic origin.The results show that the majority of the respondents experienced a negative response at least once when in contact with the social services.

This is a study of the way power relationships change when women start to play candombe in Montevideo, Uruguay. Candombe is a type of music, which is traditionally played by men within the black minority in the country. This study has been done with an intersectional point of view, taking the social categories gender, class and ethnicity in account. The method used was participatory observation in a field study made in Montevideo between November 2008 and February 2009.This study?s main conclusions are that the power relationships change with the participation of women in candombe in several important ways: The women legitimize an alternative way to be a woman when they take the men?s role as a drum player.

The aim of this study was to examine young adult cannabis users? attitudes towards cannabis and their perception of the normalization of cannabis. The purpose was also to explore how their views of cannabis correspond with norms regarding cannabis. This study is based on interviews with five young adult cannabis users. The theoretical framework is based on Parker?s normalization thesis, Goffman?s notion of stigma, Becker?s definition of outsiders and the definition of social identity developed by Stone.

 The aim of this study was to examine how young people, who have been treated for their misuse and/or to learn to handle a parent's misuse, portrayed the network's implication in their wishes about improving their lives, to make new choices. The network included members of nuclear family, relatives, important persons at school/work and friends. The ?professional network? (therapists and social workers) also became a part in the young people's life during a period. The main issues of this study concerned differences in their experiences of the young persons´ network relationships in before, during and after completed treatment.

Den psykiska ohälsan bland unga kvinnor ökar i samhället idag.  Självskadebeteendet kan vara ett sätt för dem att lindra sin ångest. Tidigare forskning visar att sjuksköterskor upplever en vanmakt och osäkerhet inför denna patientgrupp. Syftet med denna studie är att, genom kvalitativ analys av fyra självbiografier, beskriva unga kvinnors upplevelser av självskadebeteende. Resultatet bygger på fyra huvudkategorier med vardera två subkategorier som illustreras och förtydligas med citat från författarna. Huvudkategorierna speglar fyra områden som har stor betydelse för utvecklingen av självskadebeteendet.

During the emergence of social work, women have been considered to hold greater competence in social relations. Approximately 80% of social workers in Sweden are women, which leaves men in a minority. Men are considered to have advantages in female-dominated professions because of their unique and desirable abilities. This paper aims to adress men's underpresentation in the female-dominated social work profession. The purpose is to explore the attitudes and experiences of men working in a minority group.

The object of this essay is to discuss the relationship between the definition of the concept of gender equality and attitudes towards gender equality and their consequences for gender equality measures. The point of departure is feminist political theory and interviews about attitudes towards gender equality at a department at the University of Linköping. The conclusions of this study is that there are a wide range of definitions and attitudes, and these conceptions are not necessarily the same as those being pointed out in the official gender equality policy at the University of Linköping. In this study the opinions of measures for gender equality among the interviewed are widely spread. Some finding Swedish men and women already being equal and therefore there is no need for measures, since this would result in discrimination of men since women would gain advantages from being women.

BackgroundWhen women have breast pain this usually is not associated with myocardial infarction, which results in that they get less attention and wrong treatment. The nurse has an important role in informing and educating patients and families during hospitalization, which is usually short. Continuous training, written information and repetition for patient and family throughout the hospital stay are of considerable importance to clarify that the patient understands and to reduce the anxiety of being discharged.AimThe aim is to describe nurses' experiences of caring for older women with myocardial infarction.MethodsA qualitative method was used. The collection of data was done by six interviews with nurses in geriatric care and elderly care. Dataset has been processed based on a content analysis and divided into subcategories and main categories using meaningful units.ResultsNot having knowledge of older women with myocardial infarction was expressed as frustrating and nurses described how they were afraid to ask their colleagues.