Companies spend huge amounts on communicating their brand through marketing. Many of these contact areas where the consumer comes in contact with the brand is con-trolled by the company. The brand image is also affected from outside the company. It can be from users, media, blogs etc.Burberry is an example of a company that got in trouble with their brand image after hooligans where associated with their products. If a company with a brand with a strong image is associated whith consumers that are not compatible with the target group the company wants, there is a risk of a negative affect on the brand image.Our purpose is to investigate and describe the phenomenom when a company brandimage is affected by being associated whith consumers not compatable whith, by the company, intended target group.We have chosen a qualitative research where we use a multiple case study.

The National Arts Council[1] has made an evaluation on obstacles and success factors for the interaction between culture and school. In the evaluation report they concluded that teachers and cultural workers have different views on culture and knowledge which creates confusion in their interaction. Thus I became interested to investigate teachers and cultural workers views on culture, aesthetics, and the knowledge that they think the students / children / young people should get from culture and aesthetics. This work is based on qualitative interviews with four teachers and four cultural workers. I compare their views with each other and link it to different research perspectives on culture and aesthetics in school to get an understanding of the similarities and differences in their approach, and what implications it can have in the school?s learning processes. In this work, from a didactic point of view, I found that when the teachers and cultural workers are talking about culture, the why-perspective differs.

Public procurement stands for a substantial part of the total food consumption in Sweden. The majority of the procured food is today imported and according to market trends it?s intended to stay that way. Imported food is favoured for locally produced due to price pressure. Consequently domestic pork farmers have declined by 25 percent during the last twenty years.

The purpose of this study was to show how the Hybrid Larch (Larix eurolepis x) are used by large herbivores in terms of grazing and fraying. More specifically I studied how impact on the seedlings was affected by forest stand area, tree height and stem density (stems/ha).The survey was done in Jönköpings county in southern Sweden. About 50 % of all stems that are measured are damaged by grazing and 5,8 % was damaged from fraying. The conclusion of the study is that the biggest influencing factor is the height of the seedlings. The size of the stands and number off seedlings per hectare have almost no impact on the injuries on the seedlings. Fraying are common on trees smaller than 3 meters, and doesn?t occur on trees above that height.

The purpose of this essay is to analyse the descriptions of young girls' experiences of internet contacts, which have led up to sexual abuse. The aim is to give additional understanding and knowledge concerning grooming.       Grooming means that somebody gets in contact with someone else with the intention of committing sexual violations at a later stage. In most cases this concerns adults who contact children. We have chosen to confine ourselves to focusing on the grooming on internet that has happened to girls. By means of thematic analyses of texts from the books Jag kände mig speciell, grooming på internet, 2012 and Alexandramannen, vår tids största nätsexhärva, 2009, we have found certain themes and linked them up with previous research-work and also theory of social psychology.

The purpose of this essay is to analyse the descriptions of young girls' experiences of internet contacts, which have led up to sexual abuse. The aim is to give additional understanding and knowledge concerning grooming.       Grooming means that somebody gets in contact with someone else with the intention of committing sexual violations at a later stage. In most cases this concerns adults who contact children. We have chosen to confine ourselves to focusing on the grooming on internet that has happened to girls. By means of thematic analyses of texts from the books Jag kände mig speciell, grooming på internet, 2012 and Alexandramannen, vår tids största nätsexhärva, 2009, we have found certain themes and linked them up with previous research-work and also theory of social psychology.

The purpose of this paper is to explore how practicing teachers have included their education in their teaching profession. The five teachers who were interviewed expressed that they lack experience in dealing with administrative issues, conflict management, parental contact and how to manage stress. There has been prior research on how teachers perceive their everyday working lives. Those results showed that teachers are becoming stressed by not knowing how to handle certain situations.My results showed that the teachers were to busy so they created their own methods on how to deal with phenomena that the education have not treated or discussed. The interviews were analyzed with the help of two constructivist concept, authenticity and activity .Authenticity focuses on knowledge is created and constructed by everyday situations.

ABSTRACT. Introduction: Human Immunodeficiency Virus (HIV) is a retrovirus which occurs worldwide and spreads between humans mainly through sex, from mother to child, blood and blood products and between injecting drug users. After been infected with HIV for a couple of years the final stage of the infection progress into Acquired Immune Deficiency Syndrome (AIDS), and there is no cure or vaccine, only medication that delays the development of the disease. Objective: The aim of this thesis is to examine the preventive work against HIV in Sweden, the groups at risk for getting infected and to highlight sexual attitudes and behaviours among adolescents and young adults. Method: A literature based study method was used and the material is based on scientific articles and reports from active actors within the field of HIV prevention.

The purpose of this study was to develop two types of prediction models for Scots Pine and Norway Spruce. The first type for calculation of the stump diameter under bark the year the tree reached breast height (Dstubh130). The second type for calculation of the annual difference, e.g. the number of growth years between stump height (0.2 m) and breast height (1.3 meters above ground level). The primary thought with these prediction models is to obtain the breast height age in the trees on basis of the number of annual rings at stump.

Slutsatser: Revisorn ska inför varje nytt uppdrag göra en prövning av om det föreligger hot mot hans eller hennes oberoende, enligt analysmodellen. Föreligger hot skall motåtgärder vidtas. Är detta inte möjligt eller inte kan anses tillräckligt, så ska uppdraget avböjas. De verksamheter som revisorn får ägna sig åt är revisionsverksamhet, verksamhet med naturligt samband och i vissa fall även sidoverksamhet. Verksamhet med naturligt samband är sådan verksamhet som ryms inom revisorns kärnkompetens.Trots att inga förbud längre finns i lagen, så är vissa verksamheter inte tillåtna.

My work is based on a text analysis of media production of the female offender. I found it interesting how women were presented as victims rather than perpetrators. The media have in recent years grown tremendously and this also impacts on people and what is important. The notion of how a woman should be and how a female offender should be is extreme. The material for my work is articles found on the Internet in daily newspapers websites.

This study is based on interviews with heads of unit, care staff and senior representatives from a total of six people. We have in this study directed our focus on care quality in the elderly as a concept in development. It appears, when the elderly do not have any dependents, it is even more important that staff supports some extra where no relatives are involved.Quality of life is the broader concept of good quality care and where a good quality of care is a necessary condition for a good quality of life. According to the social services care is the target that older people will live a good life and be allowed to live in a safe environment, which we intend to investigate in this study. Opportunity for greater influence should now be given to older people and their families on how interventions should be designed and implemented.

A lot of young athletes have great dreams but only a few reaches the stars. Which ways make it possible for the dreams to come true?This study has made a small research on the Swedish NHL professionals have made their way to the NHL by looking at data about their choices during his career, and tried to see if there is any connection between their paths to every hockey player's dream, the NHL. Results of the study show that there is a anatla different ways to go, but some are more common than others..

Syftet med denna studie är att beskriva och analysera unga mammors tankar om sitt föräldraskap och hur det påverkar identitetsprocessen. Syftet är också att förstå vilket stöd de behöver i sin situation som unga föräldrar. Studien bygger på intervjuer med sex mammor som alla fött sitt första barn innan de fyllt 21 år. Intervjuerna har därefter analyserats med hjälp av teorier om identitet och stöd.Resultatet i denna studie visar på att trots att mammorna lever ett tillsynes välordnat och vanligt liv är det en grupp med unga mammor som också upplever en ensamhet och utanförskap. De är isolerade i hemmet där de har det största ansvaret för barn och hem.

Reindeer husbandry and Forestry are both area related industries and will in big extent use the same lands. Conflicts often arise because of that the industries have different interests. Many of the activities done by the forestry influences the reindeer husbandry in an undesirable way, simultaneously as the reindeer husbandry activities can have negative consequences for the forestry. One such forestry activity is fertilization. It was during the 1960´s forest fertilization began to be practiced and the reason was that the increase in growth that the fertilization gave could be able to cover for the future shortage in wood many feared. During the 1970´s when the fertilizing activities were most intensive about 200 000 ha was fertilized annually.