Issues related to multilingualism and its importance to each individual and the whole society are the subject of today?s school debate. The mere fact that the aspects of multilingualism are discussed actively not only in a school environment but even in the mass media and other communities proves that multilingualism is an important and complex phenomenon in our lives.The subject that I have chosen to study into is about the importance of multilingualism for minority individuals and the conditions for their multilingualism. The aim of this research is to investigate the importance of multilingualism for identity formation among several Russian-speaking young people who were born and raised in Estonia, as well as to try to understand the factors that were relevant to these young people's multilingualism and their view on it. Six young people aged 16-19 were considered in this study.

The papers purpose is to examine how the Botkyrka and Huddinge municipalities implement their juvenile law offenders' programs. The paper briefly and concisely outlines the history of juvenile offenders and the social services programs dealing with them. We focus on how two municipalities?, Huddinge and Botkyrka, implement these programs. The municipalities belong to the same judicial district,?Södertörns tingsrätt?.

The study deals with young people with visual impairment and their choices of upper secondary school, what is behind and how they are affected by other aspects and other people around them. It also describes how these students experience the career counseling they received for the election. This has been the purpose of the study and was examined through qualitative method and interviews with five young people aged 15 to 21 years with severe visual impairment or blindness. The results and conclusion is that these young people are greatly affected by their parents in choice of upper secondary school and that the school?s attitude to the pupil has a major impact on whether the pupil chooses the school.

Textiles are made in an unsustainable way and there is a need to find alternative ways and material to reduce the negative impacts on the environment, humans and animals. Problems like pollution, excessive water consumption and loss of soil fertility is a result of this lack of diversity. It is a necessity to find innovative alternatives in other fabrics due to the unsustainable use of cotton and polyester fibers. As in many other countries in the Western part of the world, in Sweden there is a rapid turnover and increased selling of clothes that result in increased textile waste. About 15 kilogram of textiles (net inflow) is consumed per person each year.

Title: Morning papers, evening papers or webb magazines? - a qualitative study about young adults attitudes about the different magazine types.Number of pages: 45Author: Antonella MarinoTutor: Göran SvenssonCourse: Media and communication studiesPeriod: Autumn term 2009University: Division of Media and communication, Department of Information Science, Uppsala University.Purpose/aim: The aim of this essay is to find out how young adults of the age of 20-30 discusses about the different types of news papers: morning papers, evening papers and Webb magazines. I have chosen four needs for my essay which are surveillance, emotional release/ entertainment, personal identity and interactivity. The purpose is to find out the differences between morning papers, evening papers and webb magazines. Which magazine type satisfies my four chosen needs in a best way? Which other conditions influence the young adults choices of magazine type? I will also try to find out if the new idea interactivity can be equivalent to the other three needs.Material/Method: I have used three groups for discussion for my essay.

The aim of our study is to explore the thoughts and beliefs held by the professionals who work with the sentence youth service for young offenders, and how they feel about the same.How is the sentence youth service perceived from a professional perspective? How does the concurrence look like between the police, the social services and the prosecutor, when it comes to young offenders? What kind of difficulties/challenges do the professionals see in the possibility to effect the sentence youth service?The study is based on a qualitative method. The data consists of seven semi-structured interviews with two police officers, four social workers and one prosecutor.The results of our study indicate that youth service is a good sentence for young first-time offenders; the study also indicates that concurrence between the different professions is a success factor; furthermore the study revealed that it was very difficult finding adequate working places..

The purpose of this study is to examine young people?s opinions about libraries using social media for communicative and marketing purposes. There are three research questions: What do young people think about libraries using social media for communicative and marketing purposes? Do they want to interact with libraries in social media and, if so, in what way? Are their opinions and their will to interact influenced by what kind of relationship they have with libraries, their reading habits, and whether or not they use libraries? digital services? Prior research is divided into three themes: library development, marketing, and young people. The theoretical framework is made up of a combination of relationship marketing, using Evert Gummesson?s three catchwords relationships, networks, and interaction, and the engagement pyramid, as depicted by Brit Stakston.

Stress is something that has increased in recent decades among adolescents. Several reports indicate that young people today are more stressed because of the many demands they wear. They should be good in school, achievement expectations, get an education or job, make choices and think about their future. The purpose of our essay is that we want to explore and gain an understanding of how young people in the third grade in high school looks to stress. To conduct this study, we used a qualitative approach, by doing interviews with 10 high school students attending third grade at Västerviks gymnasium. The result we got out of the interviews was that young people experience stress differently, depending on their different as individuals. We found that there are different causes of stress, such as school, media, friends, demands from various quarters and choosing education.The interviews showed that some kind of stress was possible to handle for the adolescents, for instance by making schedule. Some stress from society was, on the other hand, more difficult to avoid..

Today there is something called clutter. Marketers are trying to communicate so many messages to consumers that it makes it difficult for consumers to take in the different market messages that exist.In this paper the authors study how marketers can reach out with a message in today's clutter. They are doing a case study of a marketing campaign which tried to solve the communication problems that clutter is causing. The goal of this campaign was to create a snackis, a Swedish word for a current topic, to reach out with their message. The campaign attracted attention from the media.

Denna uppsats syftar till att undersöka hur kunskap skapas, sprids och bibehålls i ett kunskapsföretag. Undersökningen genomfördes som en kvalitativ studie med semistrukturerade intervjuer med anställda i olika befattningar på Ernst & Young. Det visar sig att Ernst & Youngs positiva inställning till kunskap har stor inverkan på spridningen av den. Det finns en stark kultur som fungerar som en drivkraft för de anställda. Dock kan den höga graden av sekretess ha negativ inverkan på spridningen av kunskap.

No other object is in our constant possession such as the mobile phone. The smartphone has been transformed into a worldwide forum for information-rich exchanges between individuals and companies, by which this rapid access to the smartphone has created and continues to create opportunities in terms of communication. Many researchers of today undertake the challenge of studying the smartphone's role as a marketing channel, and the role of the channel is now undoubtedly central in marketing. However, as the importance of marketing communication increases and despite the fact that survey methods are exceedingly dependent on a channel to fulfill its purpose, namely carry out questionnaires, there has been surprisingly little attention to the study of the channel's role and importance when carrying out surveys. The main purpose of this paper is to investigate whether the choice of a communication channel affects the survey outcome and, if so, further investigate how survey methods differ in terms of consumers' attitude and also their perception of their privacy.

Young women with immigrant background are generally looked upon as victims of patriarchal structures and cultural determinism.The purpose of this bachelor thesis was therefore to have a salutogen perspective. We investigated how young women with a transcultural background are affected by and how they use their experiences from different backgrounds in their creating of identity.We based our essay on qualitative interviews and current research on the subjects of multi culture, identity and youth. The interviewees were seven young women with experience of multi cultural background and performing different kind of artistic activity.The theory and empirical material combined and compared resulted in three themes: affinity, cultural hybridization, and salutogen factors.We saw that for those young women affinity functioned as a basis for creating identity and that their double background enriches them in several aspects. The three major salutogen factors that the interviewees had in common, and we emphasize, are their struggle, open mind and awareness of freedom.The global youth culture has a great impact upon the young women and to some extent we could recognize cultural hybridization. We consider this neglected subject urgent and very relevant for social work in the multi cultural society of Sweden..

The purpose of this study is to understand how roman children and young people?s relations are to school and education from a family point of view.I have used a qualitative method and by means of that studied different information sources.  I have proceeded from two different theories: culture conception and categorizing. My first theory choice - Culture conception - represents a value of how we see the culture and the prospective of it.My second theory choice ? categorizing ? represents that we humans classify consciously or unconscious ourselves and others into categories, with the consequence that we understand the world by categorizing. Question I have proceeded from are: - Which roll does the family has for children and young persons from roman society? - Which expectations do children and young persons from roman society have from the family when it comes to education? Throughout my study I have come to the conclusion that roman culture looks differently upon boys and girls.

Today's consumers are demanding more and more from companies and are no longer as easy to im-press as they used to be. It is now the consumers that hold an increasing amount of power over com-panies and not the other way around. This change in consumer behaviour has caused an identity crisis for traditional advertising, and companies are now searching for new ways of reaching their target audience. The purpose of this combined qualitative and quantitative case study is to examine possible risks and possibilities that a retailing company face when communicating through Facebook. Data has been collected through in-depth interviews with company representatives combined with a quantitative study of the company's Facebook followers in order to answer the questions of (1) which possibilities and risks a retailing company face through the use of a Facebook fanpage and (2) if there is a differ-ence in the attitude and behaviour of active respectively passive followers that may have been caused by a retailing company's marketing communication on Facebook.

Purpose: The purpose of this study is to investigate whether there is a correlation between attitude andbuying decisions of consumers regarding certified coffee. The study will examine whether marketsurveys measuring consumer?s attitudes, is a good method for predicting a purchasing decisionsregarding certified coffee.Method: To study consumer attitudes towards certified coffee, we have implemented a web-basedsurvey at Facebook. A total of 108 responses were recorded. To complement the Facebook study wehave conducted three surveys on persons who are customers at ICA.