AbstractThis essay concerns young women´s point of view and discussions about rape and rape victims. The purpose was to examine young women´s view on rape and rape victims. By young women we mean 17 to 18 year-old-high school-students.Our main questions were how young women define rape, if there are any circumstances were they blame the victim and/or consider her less trustworthy and how they explain rape.This study is based on one qualitatively oriented group interview, with six young women, and four individual interviews, as compliment to the group interview. We have used our interviews and earlier research to answer our questions. The analysis is based on a feministic point of view and Nils Christies article on "ideal victims".The result that appeared was that the young women´s broad definition of rape narrows down through the different circumstances concerning the alcohol consumption, the woman´s way of living and what clothes she was wearing, the acquaintance-level between the victim and perpetrator and how the woman says "no" to sex.

The challenge that companies currently face in their attempts to break through the media clutter has resulted in an increased use of provocative advertising worldwide. History shows that this strategy can result in a brand crisis due to negative consumer sentiment. Despite this fact, advertisement generated crisis remain a relatively unexplored field in the academic world of marketing. The objective of this thesis is to further explore crisis creation from provocative advertising, evaluate the affiliated negative consumer consequences, and to examine the effects of two contrasting company strategies to remedy these types of crisis situations. An experiment was conducted on Swedish and Norwegian students in order to examine whether the communication and information sharing between the target consumers and others could explain the development and consequences of provocative advertisement crisis due to its psychological effects.

Purpose: The aim of this study is to inquire into the congruency of store image perceptions, projected by Ikea and Ilva, and how Danish and Swedish consumers perceive the aforementioned stores? images in their respective domestic market. Also, the aim sets out to evaluate the success of these stores? images on consumers and on transference to host markets. Further, the aim is to discern specific store image attributes captivating Swedish and Danish consumers.

This project investigates how team sports can be used to include young women in public space aswell as how through the addition of a sporting facility adjacent to three schools can be used as a stepping stone for the young people of Dharavi to have a chance at a brighter future..

The aim with this study was to find out how young people at age 16-19 years in Kalmar, Sweden use and interact through Facebook. The questions in our questionnaire were based on three themes, these are; friendship relations on Facebook, what influence Facebook has on young people and how they choose to present themselves on Facebook. The theory that was applied on this study is of social-psychological kind. We chose the theory because we figured it would be suitable to further explain and dispute the aim of the study. The result shows that many different variables can matter in a study like this. We chose to look at a few, such as for example sex and age and we found out that there is a great difference between the way girls and boys use Facebook and how they choose to present themselves in this social media. Another conclusion that our study led to is that Facebook is an important tool for young people, in the meaning that they use it since it makes it easier to communicate with their friends and it also strengthens their relationships with their friends. Keywords: Facebook, Young people, Friendship, Facebook and Social Relations, Facebook use among adolescents & Facebooks? impact on adolescents..

The last 1½ decade young people with intellectual disabilities have been a part of my life. My now 13 year old son and several pupils I have taught as a teacher in the compulsory school. Their future and what will affect their lives has always been interesting to me. How do I affect them, why do I do the things I do and think the way I think? This study springs out of that curiosity.

My thesis brings up the subject of power. In the 33 local authorities we have in Skåne, I have made a quantitative study, to see how many young people that are included in the power of politics, through local authorities parliament. This is the first of the two parts that I have devided my thesis into. The second part is qualitative and examines four young politicians, and their thoughts on holding a position that is so unusual to hold at their age. This is the basis for my analysis where I bring up age as a form of discrimination.

The aim of this study was to examine the possibilities to enter the regular labour market for pupils and young adults with intellectual disabilities. The method used is tape-recorded qualitative interviews with; Two pupils with intellectual disabilities, studying the last year at a special school. Two young adults with intellectual disabilities, former pupils at a special school and at the moment in search of work at a Public Employment Service office for young adults with disabilities. Furthermore were interviews made with two professionals, one student counsellor at a special school and one representative at a Public Employment Service office for young adults with disabilities. For analysing the empirical data, Iris Marion Young's theory about Five Faces of Oppression, Crip theory and Dalrymple and Burkes theory about empowerment was used.

 This thesis aims to through certain parts of the brand equity investigate the trust of consumers for a brand that recently experienced a product-harm crisis. It also wants to investigate why this trust exist, if it does. Structured interviews were carried out at 60 respondents in Uppsala. The results show that the respondents have positive associations with ICA, they think that ICA maintains a high quality on their products and services and that 50% more often choose to do their grocery shopping at ICA. The conclusion of the study is that ICA has a strong brand equity resulting in brand trust from consumers, which is founded in the brand reliability and brand intentions of the company. .

The purpose of the essay is to, in retrospect, take a closer look at how the young people experienced their placement for assessment at Albogården and what it resulted in. With this purpose I inadvertently came to look at other aspects, for instance their lives before and after the placement.The underlying questions were:* The young people social situations before the placement?* The experience of being locked up?* What was it like being analysed?* What are the young people's thoughts on the methods of working at Albogården - rules, procedures, methods etc.?* What were the results from the placement at Albogården? Did something change in the young people's social situations?To answer my questions I interviewed four persons that previously were placed for assessment. To ascertain information on how the assessment is done I also interviewed the director of Albogården. I also studied relevant literature.The investigation showed that a majority of the young people didn't understand the purpose or felt participant in the assessment, being restless and locked up felt extremely arduous and violating.

In this master thesis a category of men otherwise often taken for granted is examined: noncriminal,non-violent men. With the help of in-depth interviews with young men who havepreviously lived a life with drugs and criminal behaviour, I examine the young men's identityand masculinity projects. To do this, I use theories by researchers R.W. Connell and MichaelS. Kimmel, among others.

The aim with this thesis is to study how the phenomenon young people who run away from home (runaways) is presented in the research literature. The question at issue in our thesis is: How does research literature present the phenomenon of young people who run away from home? We have selected seven primary documents that we consider gives a broad picture of the knowledge about runaways. We have a postmodern and a hermeneutic approach in our thesis. Our material has been analyzed on the basis of social constructionist theory and the new sociological paradigm of childhood.

This is a qualitative study with a hermeneutic and partially inductive approach. The study?s purpose is to enhance the understanding of young adults experiences of unemployment and the importance of being employed. In this study, eight young adults participate in the project Framtid Kronoberg. The youths are 19-25 years of age.

This bachelor thesis argues for consumers' views on origin labeling effect and their willingness to pay for goods with this kind of label. The purpose of this study is to analyze the factors that influence and to measure willingness to pay for a national origin labeled product previously only competeing with a less expensive conventional product, when a further regional product is introduced in the purchasing decisions of consumers. This is achieved by testing whether Simonson's (1989) theory of the compromise effect is applicable to increase consumers' willingness to pay for eco-labeled food products. The factors affecting the willingness to pay; trust in eco- label, opinions about the products of their own nation and the surrounding region. Furthermore presents theory about what underlying the consumer consumption choices.In order to achieve credible results 240 respondents have participated in a questionnaire survey.

This project aims to obtain a deeper understanding of what it is like to be young today, and of how young people experience their lives. Identifying and uncovering the process of meaning constitution concerning young people's thoughts and feelings within each subjective individual, and their visions about the future as well as how they experience relations to other people in their surrounding, was achieved with a phenomenological approach. The participants were asked to write a self-report in answer to a carefully formulated question.The received reports were analysed according to the method of Meaning Constitution Analysis and Sphinx Lexica. The result showed that young people's lives are both complex and unique. They rather write about friends than family and write less about the future than we first assumed.