A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. Furthermore, the consumer of today has a more complex and flexible purchase behaviour which is difficult to catch. This makes consumer segmentation difficult. International studies indicate that dividing consumers into generation cohorts might be advantageous in understanding consumers of today.

Neurography is the most objective and reliable measure of the peripheral nerve function, and it is used to diagnose both local and generalized neuropathies. Neurography can measure both motor and sensory nerve functions. The principle for sensory neurgraphy is to stimulate over the nerve and record proximal or distal from the stimulated electrode.At the Department of Clinical Neurophysiology, University Hospital Uppsala, a problem has been identified, in that young adult patients tend to show unexpected abnormal neurography values in relation to the expected, indicated by the reference limits, without clinical correlates. This concerns foremost the sensory amplitudes in median and ulnar nerves. The hypothesis is that the requirement of young adults? amplitudes is too high.

The background to the work bases on the consumers view around Swedish and foreign meat products, and how the attitude around the meat products is pursued in the shops. The consumers request high meat quality and security . Many consumers value local produced and ecological meat products but the price is too high. We have done verbal interviews with consumers on three different shops, where we asked questions and had dialogues around Swedish meat products where the consumers have told us their arguments and opinions about Swedish and foreign meat. The result shows that the majority of consumers consider that it is important to know that meat is produce in Sweden.

This study examines counselors understanding of body fixation (alt: body image fixation) as a social problem among young women aged 15-25 years. Earlier research on this subject highlights the standards and ideals placed on the female body where happiness is associated with a slim body figure. Research has shown that young women that compare their own bodies with others are at higher risk at developing an unhealthy relationship with their body, which can lead to eating disorders. The data for this study was collected through semi-structured interviews with nine counselors from youth clinics, schools and primary healthcare. The results were interpreted and analysed in the light of social constructionist perspective as developed by Berger & Luckmann and Loseke's social constructionist definition of social problems.

This thesis aims to further study the interpersonal risk taking within groups and thereby the importance of a climate promoting a reflective behavior. The increased demand in complexity and exposure towards teamwork leads to increased call for knowledge integration, which can be explained as the ability to integrate the collective knowledge within the group. We have therefor identified a need for better understanding what makes a group more effective. Key factors for self-estimated effective collaboration have been shown to be a group's reflective behavior and ability to coordinate the skills that each individual possesses. These factors are greatly affected by the psychological safety within the team.

This study is an attempt to examine a hospital library's difficulties in reaching customers with consumer health information. The method was a case study of the consumer health service in the hospital library in Västerås, a town in Sweden. Qualitative interviews, observations and written material were used. The approach was from the actor's point of view with the intention to look upon the problem with the eyes of those who work at the hospital with information to patients, that is librarians and medical staff. Theories about marketing in service organizations and how to develop new services were used in the study, as well as theories about communication and different cultures within organizations of different kinds like the library and the hospital.

In this comparative study, intelligibility (as measured by SWINT; SwedishIntelligibility Assessment) and self-rated communicative ability (as measuredby SOK; a self-report questionnaire concerning communication) were investigatedin 29 young adults with repaired cleft lip and palate (CLP) and in 50 age-matchedcontrols. The purpose of the study was to investigate if the outcome of these measuresdiffered between groups and/or with regard to sex, and also to identify possiblecorrelations between SOK and SWINT. Results show that young adults withrepaired CLP had a more positive attitude towards their communicative ability thancontrols, as did men with repaired CLP compared to male controls. Intelligibilitydid not differ between the two groups. A correlation between degree of intelligibilityand self-rated communicative ability was found in young adults with repairedCLP.

Concerns for the environment and our impact on it are becoming more prevalant; however, we rarely act accordingly. Consumers mainly choose products based on perceived personal benefits despite the environmental motives that increasingly affect them. The purpose of this thesis is to identify the major drivers behind the purchase of ecological wine. A quantitative study was conducted, using Theory of Planned Behavior (TPB) as an initial starting point. The subsequent model was then completed with three variables: environmental concern, feelings and word-of-mouth.

The purpose of this study is to examine what professionals tell about stress, rewards, impact and treatment in the professional treatment with young sexual offenders. Eleven qualitative interviews of half-structured design brought up results about the professional role in the treatment process. During the interviews the professionals described which methods of treatment they work with. We examined the methods through literature research, which was added to the study whit the purpose of strengthening the interview data. The professionals consider their work important and meaningful and they feel safe in their working role.

The present study sought to examine the collaborative role of the student organization Here 4 U and the impact of this collaboration on the organization and its partners. As a point of departure a questionnaire was distributed to supervisors, principals and other cooperation partners of Here 4 U, the most prominent quantitative results of which were related to previous research, new institutional theory and empowerment theory. It turned out that partners interacting with Here 4 U felt that the collaboration was necessary and wanted to continue with it. The respondents to the questionnaire were asked to define the concept of collaboration. Factors emphasized by respondents included feeling of community, security, and common goals.

The Swedish Warmblood riding horse is a popular horse for sport in Sweden, and the breeding goal is to produce competitive horses in both show jumping and dressage. The breed has its origin in native Swedish cavalry horses but has been highly influenced by foreign stallions throughout the years. Breeding values are estimated based on the results from young horse field test, which are held for 3- or 4-year old horses, and competition data. The young horse field tests are highly correlated with later performances in competition. The total proportion of horses with own observations to include in the genetic evaluation are slightly under 50 %, and in most cases their pedigrees are known.

To be able to provide the growing human population with food, the productivity of the animals as well as land use needs to be improved and intensified. Hence, understanding the behavior of animals is crucial both for animal welfare and productivity as well as the management of the cattle. There are many factors affecting the grazing behavior of cattle in tropical conditions, such as human-animal interactions, herd management, breed, season and temperature. The purpose of this study was to investigate the grazing behavior of two tropical cattle breeds, Ankole and Boran cattle. Kenyan Boran belongs to a zebu type of cattle and is preferred to many other breeds due to the higher productive and reproductive capacity and adaptability to tropical conditions.

Context: Lip-to-Lift (L-t-L) is a bedside-method for measuring oral transit time at swallow. It was designed for a swallowing examination of persons on nursing homes where weight loss was noted in people with average L-t-L-time >5 seconds (Sandin, 2005). The measurement was validated and evaluated by Eriksson, Bremer Zerpe (2008).Objectives: The study objective was to examine L-t-L on a group of young adults without swallowing disorders and as to examine the inter- and intra-judgereliability of the measure.Questions:What is the L-t-L-time for young adults without swallowing disorders?Are there any gender differences regarding L-t-L-time?How high is the inter/intra-judge reliability of L-t-L?Method: Examination of L-t-L-time was carried out on 20 young adults, aged 19-27 years, without swallowing disorders after Sandin?s (2005) instructions. Measurements of 20 swallows per person were made.Results: The average L-t-L-time of young adults without deglutition-difficulties was 1.13 seconds (sd =.14).

Today?s housing system for laying hens has limitations for the hens natural behavior. Despite the current law of prevention of cruelty to animals, this might implicate health problems for the hens. This degree project is aiming to improve the situation for laying hens in cage-systems. The aim with our project is to bring forward a draft of a cage that improves the welfare of laying hens.

Several reports and scientific research have shown that unemployment affectshealth negatively and that it is the young unemployed who suffer the most. Despitethis, there were not many evaluated labour market programs for young peoplefocusing both on how the labour market programs affect the job status and health,most of them were only focused on job status. Since there were not manycompilations in that direction, the essay is intended to describe the variousprograms and their impact on both job status and health. A literature-based studyhas been conducted and 15 articles have been reviewed and compiled into variouscategories using a content analysis. It turned out that the majority of the mostcommon labour market programs were represented in the scientific literature.There was also a new genre that is not mentioned in previous reports, cognitivebehavioral therapy (CBT), which proved to be one of the most successful programs.Michigan Prevention Research Center (MPRC) job search programs also showedsome positive results.