This thesis deals with young people´s attitudes towards advertising on Facebook, which type they prefer and how it should be presented. The purpose of the essay is to offer advertisers a better knowledge concerning the Facebook users advertising preferences. This knowledge can be used to produce advertising with a higher chance of acceptance among Facebook users. The results have been collected by a quantitative survey and they are presented in statistic form. One of the main results was that young people wanted a more individual adapted type of advertising.

Uppsatsen ämnar utforska hur den postapokalyptiska genren brukar historia. Detta görs genom en läsning av Dimitrij Gluchovskijs Metro 2033 (2009), utifrån Espmarks syn på dialogicitet och Aronssons historiebruksteoretiska tankar, där historiskt meningsskapande med olika syften blir till genom berättelser i former som större narrativ, metaforer, metonymier och symboler.Bakhtins kronotop används också, men med Aronssons fokus på dess spatiala sida. Uppsatsen föreslår att figuren kan användas för att visa hur fiktionen kan skapa ett abstrakt rum istället för ett rent konkret eller fysiskt, och därmed få med de känslor och den världssyn som är intimt sammanlänkade med det fysiska rummet. I uppsatsen friläggs hur Metro 2033 återskapar en abstrakt version av det kalla krigets spelplan för att legitimera kärnvapenkrigsmotivet.Förslag ges också på en begreppsapparat för att tala om olika historiska nivåer i den postapokalyptiska fiktionen där vår samtids accepterade historia, förutom att den modifieras fiktivt, också får sällskap av spekulativ pre- och postapokalyptisk historia. Uppsatsen ger flera exempel på hur texten brukar historia, bland annat hur den spekulativa historien kan användas för att kommentera företeelser ur samtidens accepterade historia.

Feberboken, written by Stina Aronson and published in 1931, is a fragmentary meta literary autobiographical work told and written by the pseudonymous female author Mimmi Palm. The novel tells about a literary-erotic passion causing female subordination, fever and sick-ness. It balances between biography and fiction and consistently decontructs itself through its meta literary prespective. This essay finds that the structure of the novel and its thematical confusion of literature and erotique, fiction and reality, woman and man, derives from a struggle for definitions. Thus, the essay attempts to a close reading focusing on ambivalence and resistance and in order to determine the nature of the fever, it tries to analyze Feberboken in the light of early Swedish literary modernism.

The purpose of this study was to examine how some young mothers, who previously have been in foster care or residential care, describe the way motherhood has affected their lives and identities. Narrative interviews were conducted with three teenage mothers and one mother aged 23. As tools for analyzing the narratives, theories about narrative psychology and how people present themselves through story-telling and language were used. The results of the study show that becoming a mother was life-changing in a positive way, according to the young mothers. They described how they, since becoming mothers, had become more mature and now lived less risk-full lives.

Dagens film och spelkoncept inom genrerna science fiction och fantasy börjar likna varandra mer och mer och för oss känns inget längre annorlunda. Genom att basera dem på historiska samhällen och kulturer hoppas vi på att bryta normen. Vi hoppas att med detta som grund kunna skapa realistiska och trovärdiga folkslag som skiljer sig från det som funnits tidigare. Detta examensarbete handlar om konceptutveckling av en fiktiv värld och tre fiktiva folkslag. Konceptet skall kunna appliceras på både film och spel men även litteratur eller andra medietekniska områden.

Young stands in urban forests often lack a shrub layer, though shrubs play an important structural and biological role in forests. All layers interact with one another to form a multilayered stand, in which shrubs have a vital role.In this diploma thesis, theoretical models for forest dynamics are compared with four reference stands to detect factors, and principals for introduction of shrubs in young stands. In these stands four different ways of introduction were found. In one trees and shrubs were planted together at the same time. Shrubs spontaneous spread under a canopy of mature forest, in another.

The purpose of our thesis is to take a closer look at what lies behind the display of fiction in public libraries. Through interviewing ten librarians and analysing their statements, it examines the mechanisms behind the displaying of books. The analysis was conducted through the application of two different theories, one by Aant Elzinga and one by Douglas Raber. Elzingas theory concerns methods of working, while Rabers theory concerns the purpose of public libraries and attitudes towards power. The following conclusions were drawn from analysing the statements.

This master thesis is based on the sociocultural perspective. A qualitative research study was conducted to investigate children's attitudes towards reading, texts and libraries.The theoretical background is constituted by ideas from the new sociology of childhood, literacy-studies and reader-response theory.The study was conducted with 23 children, 13 girls and 10 boys, participating in focus groups.The results of the study reveal that children's literacy-activities in school are strongly influenced and limited by adults. Children's interest in pictures and non-fiction-reading do not correspond to the school institution that favors traditional media and fiction. The study also reveals a gender division between children's literacy-activities that tends to grow with age. All the children in the study regard libraries as book-houses and wished for libraries that combine activity and serenity.The thesis shows the importance of being aware of, and engage in, children's reading-interests and reading-practices if the reading stimulating activities in schools and libraries are to be successful.

The aim of the study was to explore the psychological well-being of a group of adolescents in relation to how they regarded achieving in school, in a gender perspective. Twenty semi-structured interviews were conducted with students aged 17-19 at a high-achieving school in a big city in Sweden. The interviews were analyzed thematically and the results showed that the adolescents acted differently as well as regarded achieving in school differently depending on gender. The young women were driven by ambition, they were high-achieving and planning for the future. The young men cared less about achieving and thought more about the present.

We live in a time where the influence of citizens is taking a larger role in the spatial planning. The Swedish laws, such as PBL, deals with matters of citizen participation which advocates that the youth should be included in the consultation circuit, but there is no directive given.  The report's purpose is to demonstrate methods for how to get the young people's influence included in the spatial planning, with a main focus on the ages between 13 and 21. On the base of literature and two case studies, the goal is to illustrate how to integrate young people through a meeting place in Jonkoping, Sweden. The report is structured along with an analysis based on the literature, two case studies from previous projects and discussions/interviews with young people from four selected areas in Jonkoping.  The case studies from Malmo and Gothenburg show how the cooperation between different participants can be organized during the planning and how to give the users a greater involvement. Based on literature and case studies, we carried out a field analysis of the four most segregated areas of Jonkoping; Osterangen, Oxnehaga, Ekhagen and Raslatt.

This thesis studies how readers of the electronic book (the e-book) use and perceive the electronic medium as a carrier of fiction. In this study it is assumed that fiction is mostly read in printed format. Therefore it is interesting to ask why some readers choose to read on screen. As there are all too few studies conducted on how readers perceive and use the e-book as a medium, this study aims to enrich an undeveloped research area. The study is based upon a qualitative questionnaire.

Swedish university libraries traditionally collect recreational readingmaterial only to support the teaching and research interests of theirinstitutions. However many university libraries hold a substantial yetunspecified collection of popular fiction. This thesis investigates theextent of these collections and examines academic librarians' viewsabout students' recreational reading in the academic context and theirattitudes towards the role of fiction and of readers' advisory inacademic libraries. The theoretical framework includes literature andresearch about the benefits of reading for pleasure, collections' rolesand readers' advisory strategies. The empirical material was gatheredthrough quantitative surveys sent to academic librarians in Sweden.The results show that academic librarians are positive about thebenefits of recreational reading for university students.

The purpose of this study was to illustrate how adult people think that, experiencing a war during their childhood has affected their lives. Questions at issue: 1. what does it mean to live in a war as a child? 2. How do the respondents think about possible significance of experiencing a war in their childhood and how their lives have turned out today?The study is performed with a qualitative method of research, based on studies of literature, two individual interviews and a group interview.

The honour-related violence and opression got more attention in the years 1999 and 2002, when two young women were murdered in the name of honour in Sweden. Honour-related violence is associated with a so called honour culture, which for many symbolize the oppression of a women. It is a fact that not only girls and women are victims of this culture but also many young men and boys are exposed. The aim of this study is to illustrate how individual social workers handle cases where boys and young men are exposed to violence and oppression on the basis of the theory of discretion. In this study a qualitative research strategy has been used which involves the implementation of semi-structured interviews in the collection of empirical data.

Young people?s political influence has been surveyed, studied and discussed several times in Sweden during the last decade. There is a fear among the politicians that the young people are not interested in politics, especially not in party politics. On the other hand there is, among the youngsters a feeling of invisibility, not being seen or heard or for that sake respected. There are a lot of formal possibilities for young people?s political influence, but there are not as many real possibilities or situations to actually practice these possibilities.