ABSTRACTElin Johansson, Hanna Johansson, Camilla Nilsson Say something interesting! A qualitative study of marketing communication on Facebook                               Pages: 36With the emergence of social media, new ways has been created for companies to reach out to its audience. From being dependent on journalists to provide information, companies today have the ability to self-publish information in the open media channels. The use of social media should not replace traditional marketing communication though, but works best as a complement. It is a new environment that requires the company to adapt its Working methods. Although the work is different, it is important that companies see social media as part of the overall marketing communication and not as a separate project. The purpose of this paper is to study recipient?s experience of company?s communications in social media. We have chosen to relate this to the instructions on methods of marketing communication and social media marketing as found in literature on the subject. This is to examine whether firms achieve the desired effect of the methods that are considered most appropriate. Does the message reach out? The focus of this study is marketing communication in the social media Facebook. The study consists of qualitative interviews to illuminate the recipients' views and experiences, as well as a literature study from the theoretical perspective of the sender of marketing communication in social media. The results showed that business as well as audience must interact in a functional relationship in social media. Companies should be more like the customer they are trying to reach. If companies choose to expose themselves in social media, time must be given to this, which is what the audience expects. Key words: Marketing communication, social media, social media marketing, Facebook, recipients, sender.

This thesis compares four relevance feedback methods. The Rocchio and Ide dec-hi algorithms for the vector space model and the binary independence model and Okapi BM25 within the probabilistic framework. This is done in a custom-made Information Retrieval system utilizing a collection containing 131 896 LA-Times articles which is part of the TREC ad-hoc collection. The methods are compared on two grounds, using only the relevance information from the 20 highest ranked documents from an initial search and also by using all available relevance information. Although a significant effect of choice of method could be found on the first ground, post-hoc analysis could not determine any statistically significant differences between the methods where Rocchio, Ide dec-hi and Okapi BM25 performed equivalent.

The purpose of this study was to examine social workers working process in social assistance with focus on the child´s perspective. We were interested in learning about the existence of variations in approach and attitude between two municipalities. Question to be answered about what methods and approaches used by social workers to include the child´s perspective in the process of social assistance. Another question to be answered about what the manner in which social workers took into account the child´s perspective when the families apply for social assistance in relation to the operations and requirement. To fulfill the purpose, qualitative methods were used.

Scania is among the leading companies in the heavy vehicle industry. Scania also assemble engines for their trucks and buses, as well as to external marine and industrial applications. Wrongly assembled parts leads to quality problems, which makes it important to secure that the assembly is correct. To do this Design For Assembly (DFA) is used to describe how parts should become easier to assemble. Scania?s production unit for engine assembly has had a working method for DFA in the shape of a checklist, which is not used.

Shear Strength and Deformation Characteristics of Uppsala Clay with CRS and Standard OedometerTyra Morell Bonin & Magdalena MählerTo see how much a clay compact under different pressure one can use several different methods and in this project, two methods were used, the Standard Oedometer and a CRS apparatus. A Standard Oedometer is a full-time manual device and the CRS apparatus is a modern electric and automatic device. The aim of the project was to see similarities and differences between the two methods and examine which method that were most reliable. This has been done with repeated laboratory tests and afterward evaluations. With this information one can get a picture of how the clay will behave and how it will deform in nature.

The aim of this study was to investigate nurse?s experience of working from the philosophy of palliative care in end of life at home. The study had a qualitative design. Semi-structured interviews were performed with nine nurses working in advanced palliative home care. The analysis of the material revealed four categories and two subcategories.

This paper is a case study of a local labour market project. The aim of the study is to investigate the staff?s way of working with unemployed people, receiving social assistance, in order to reduce the payment of social assistance in four adjacent city districts of Stockholm. Other objectives of the study are to investigate which criteria the staff uses when selecting participants for the project, in which way the participants? background affects the measures taken by the staff and how the staff experiences working as part of a project.

Johansson, A (2007) Bra metoder för alla ? livsnödvändigt för elever med neuropsykiatriska funktionshinder - om specialpedagogiska metoder inom gymnasieutbildning (Good Working methods for All - a Vital Necessity for Students with Neuropschyciatric Disabilities - about specialpedagogy methods in upper secondary school). Lärarutbildningen, Specialpedagogiska magisterutbildningen, Malmö högskola. Syftet med denna studie var att undersöka hur ungdomarna med neuropsykiatriskt funktionshinder upplevt sin skolsituation på A-skolan samt vilka specialpedagogiska metoder som tillämpas som stöd/hjälp till elever inom A-skolan. Min studie är en intervjustudie där två olika grupper, en grupp som själva upplevt studiesituationen på A-skolan, sju tidigare elever, och en grupp professionella yrkesutövare, fyra pedagoger intervjuas.

AbstractThis paper discusses how system development methods today support communication between system developers and their customers and end users. Today there are many system development methodologies with different aims and emphases. It is difficult, however, to find among these methods those who promote good and effective communication with customers because so many of these are very technically rooted and not as much directed towards the soft aspects of systems development - i.e. Human aspects. Our own experiences tells that a simple interview can be initialized without us having an idea what to ask the customer about or how to structure it up - nonetheless it?s done, but the outcome is just chance.

First-year students at Linköping University have developed a prototype that graphically visualizes a medical record in a new way. The customer of that project was the Department of Biomedical Engineering at Linköping University. They now want a usability evaluation to be performed of the prototype. The prototype is to be used by employees in the public health care and is supposed to be used on a small portable unit with a multi-touch interface. For this reason the prototype will be used as a complement to existing systems when the users work near the patients.

The aim with the present study was to investigate whether there is a difference between the course participants who find their way to the dog-school respective the Swedish Working Dog Association. The study have focused on four issues; why the course participants have chosen the dog-school respectively the Swedish Working Dog Association, why the participants bought their dog, if the participants are satisfied with their dogs and if it is more likely that they turn to the dog-school?s than to the Swedish Working Dog Association with their first dog? Course participants from two dog-schools and from two of the local clubs belonging to the Swedish Working Dog Association in Skaraborg, Sweden, answered a questionnaire. In total 85 answers were collected, including 60 from the course participants from Swedish Working Dog Associations and 25 from the dog school?s course.

Practical and theoretical learning are methods that are used in schools as a way to prepare students for the working life. Within the practical learning knowledge is not only acquired to learn in practice, but the students must also be able to apply their theoretical knowledge to what he/she does. Against this background, the aim of the study was to investigate the importance of practical learning for students in college / university level and how they are experiencing the stress that may arise out of the loss of practical learning during their education, as well as their vision for working life after completing their education. The population of the study consisted of N = 36, which 18 of these had used both practical and theoretical learning and the remainder had only used theoretical learning. The method was a questionnaire survey with a high proportion of fixed alternative answers according to likert scales.

This thesis has been carried out in cooperation with Burseryds Bruk AB.Burseryds Bruk is a company that manufactures steel strapping. The thesis isabout developing a concept of protection that should be used to protect theoperators from the rotating parts of the machinery lines. The aim of the projectwas to improve work safety for operators working at the machines by producing aconcept for a protective device. The project's first part was based on ergonomic data collection methods tounderstand the operations performed on the machine and the hazard occurringduring the process. The methods used to collect data were, interviews,observations and questionnaires with the operators of the company. This was thenused to make the ergonomic analyzes hierarchical task analysis and link analysis. The data collected from the company's operators was used create 10 conceptswhich were then evaluated.

The difficullty to distinguish between sheep and goats is a well-known problem in archaeology and osteology. Distinguishing sheep and goats in archaeological animal remains takes time and time is often limited for osteologists. Because of this difficulty osteologists and archaeozoologists often use the term sheep/goat or ?ovicaprids? in their analytical reports. But even if the term sheep/goat comprise both species, this is often not the case when archaeologists and osteologists interpret and present archaeological findings.

The purpose of the essay is to, in retrospect, take a closer look at how the young people experienced their placement for assessment at Albogården and what it resulted in. With this purpose I inadvertently came to look at other aspects, for instance their lives before and after the placement.The underlying questions were:* The young people social situations before the placement?* The experience of being locked up?* What was it like being analysed?* What are the young people's thoughts on the methods of working at Albogården - rules, procedures, methods etc.?* What were the results from the placement at Albogården? Did something change in the young people's social situations?To answer my questions I interviewed four persons that previously were placed for assessment. To ascertain information on how the assessment is done I also interviewed the director of Albogården. I also studied relevant literature.The investigation showed that a majority of the young people didn't understand the purpose or felt participant in the assessment, being restless and locked up felt extremely arduous and violating.