It is important, for companies operating on a homogeneous product market, to understand and adapt to customer needs. Since coffee is a homogeneous product in food retail it is vital for coffee companies to work extensively with differentiation and the fierce competition. The prevailing homogenity makes it difficult for companies to develop the product itself and must therefore work to create added value to the product.The purpose of this thesis is to carry out a study on consumer decision-making when purchasing homogeneous products, and to examine how companies work to strengthen their brand and gain market share in a homogeneous product market. The market that this thesis highlights is the coffee market.To answer the purpose of this thesis the writers have conducted a questionnaire survey regarding consumers? decision-making process and interviewed two marketing managers for two major actors on the coffee market.

What is discussed here are the events taking place in Sweden in 1885, a turbulent year in Swedish art history. It is shown how the conception of Swedish art, in creating a Swedish identity in art, was expanded.  Two exhibitions were analyzed, Akademiens för de fria konsterna Jubileumsutställning and Opponenternas utställning. While the artists exhibiting at the Academy were using traditional strategies and thechniques, several artists at Opponenterna, were using modern techniques they had learned outside the Academy, mostly in France. These techniques were: experimenting with perspective and the use of empty spaces in mediating ambiance. The third strategy was that of individualization by moving closer to the motif.

Vårt syfte är att studera svenska konsumenters uppfattning om cause-related marketing på den svenska marknaden samt om detta påverkar deras köpbeslut. Undersökningen avser de CRM-kampanjer där företag samarbetar med välgörenhets-organisationer och tar fram specifika produkter för detta ändamål, som således kombinerar två varumärken. Vi har utgått från ett konsumentperspektiv då vi anser att detta på bästa sätt uppfyller vår problemformulering och syfte. Vi har utfört en kvalitativ studie för att möjliggöra förståelse av de bakomliggande anledningarna till respondenternas svar. Vi har använt oss av teorier om cause-related marketing och co-branding samt TORA-modellen vilken rör köpbeteende.

Purpose of this study is to describe and analyze school social work in rural area and being alone in social work at the school welfare/health team and how this affects the individual, professionally and privately.The theoretical framework highlights the empirical data through Goffman's dramaturgical perspective. The study highlights school social workers role on the scene as Goffman divided as the front and rear arena and how school social worker find strategies to cope with it alone work it takes to be a counselor in rural areas.One way to handle her role involves acting in one of the following three characters: the self-employed, infiltrator and tough guy.The study describes how the social worker harboring the stress in the profession; through recovery - physical and mental, on the back stage, backstage.On stage there are other players such as student health team, which also acts and affect what happens on the front stage.School social workers are working hard to position itself in relation to other professions in student welfare/health team and to have a mandate to act.In the analysis, it appears that the school social workers want a clearer role profession/ occupation profession and mandate to act, which may be complicated by today is the only counselor in student welfare/health team lacking identity. There is also a desire for further/ continuing education, but this is seen as an organizational pitfall when the manager does not have the same educational background as school social worker.Ultimately, it is the peripatetic life as a social worker at the school who is considered the most exhausting part of the work as a school social worker in a rural area. There is a great desire among the interviewed school social workers to have fewer schools to relate to and work on..

The focus of our study was to examine personal assistants and group home assistants experiences of stress at work, how they cope with stress and how it affects the relationship with the care recipient. The study is made out of a qualitative frame and based on interviews with two personal assistants and four group home assistants. Our theoretical perspectives consist of Aaron Antonovsky?s SOC theory, Richard Lazarus theory about coping and also sociologist Johan Asplund?s theory about social interaction. The result indicates that the experiences of stress are individual and varied among the participants while the presence of stress at work is a shared apprehension.

This graduate work is about didactic issues related to the preschool environment. The study aims to contribute to a deeper understanding of how the preschool teachers can plan and design the indoor environment to promote children's development and learning. We will also examine how the work of the preschool indoor environment relates to the kindergarten curriculum. This will be examined through qualitative interviews with teachers at a preschool in Botkyrka municipality. The thesis is based on an inductive study method so the theoretical approach has been chosen by the informants' responses.

The purpose of this essay is to explore how educators are supposed to prioritize their work at the preschool so that all children are listened to and the conditions necessary for kids to dare to express their feelings and thoughts are in place. How is the relationship important for the child's learning? How do I become a committed educator who knows how to interpret and prioritize my work so it benefits children's learning? I am developing these questions in two parts in my following text. Firstly I am writing about why it is important that we who work as pedagogues meet the child on the child?s own terms.

Denna studie är ett fall av organisationers användande av cause-related marketing. Syftet är att beskriva utvalda organisationers strategier med och användande av specifika cause-related marketing-aktiviteter.Organisationers vilja att bygga relationer med intressenter ökar ständigt och det blir allt mer populärt bland organisationer att ta ett socialt ansvar i hopp om att förbättra denna relation. Att organisationer säljer produkter och donerar en summa till välgörenhet benämns cause-related marketing och är ett vanligt välgörenhetsinitiativ vilket ofta upplevs positivt. Dock finns en skepticism mot organisationers användande av detta verktyg då intressenter i vissa fall ifrågasätter organisationers bakomliggande motiv. Detta innebär att utformningen av varje specifik cause-related marketing-aktivitet är avgörande för dess framgång.För att besvara syftet med denna studie har samtalsintervjuer och en kvalitativ innehållsanalys använts.

During spring 2001 we have been involved with our bachelor thesis at Doberman Digital Agency, an Internet related webdesign company. We have focused our work on the registration process via digital medias such as the Internet. During our workprocess we have been conducting a number of studies and analyses of workrelated materials. Ethnographical methods such as structured interviews and participant observations were primarily used in our work. We also widely used brainstorming in our designprocess.

This study investigates how productivity works when employees have remote work in their workplace. This study will also focus on challenges that cause productivity to decrease when remote work applies. The empirical data shows that individual productivity increases when employees work in a workplace that provides remote work. The data says that less distractions and high autonomy is a big factor to why employees feel that they work productively at home. Briefly it shows that a flexible workplace makes individual employees work productively and even motivates employees to work effectively because of increased concentration and undisturbed work environment.

This work is about the expanded conception of text and takes off in the use of this expression in the high school curriculum. The work begins with a theory chapter, where a few different definitions of text are the basis for reasoning about factors which can have contributed to an expansion of the conception. Hereby other important expressions, related to the expanded conception of text, as hypertext, multimedia and intermediality, are brought up. Further, is examined empirically how the expanded conception of text is interpreted, rhetorically and practically, by a few teachers in the High School. Finally, covered scientist?s theories are discussed and compared with the concluded empiric data.The study shows however, that the expanded conception of text in the curriculum has not become a conception for the teachers who were interviewed.

AbstractThe aim of this study is to examine how individuals, part of a rural Christian parish,express their religiosity and beliefs in a Swedish context. Furthermore this study seeksto understand these religious expressions through different views on social construction,secularization and the privatization perspective, such as lived religion, in particular. Byusing qualitative interviews with 8 individuals analyzed with the theories mentionedabove my results show that secularization has provided many individuals with aChristian identity, however, not necessarily a Christian faith. Instead several of theparticipants show a self-developed religious expression not automatically connectedwith Christian religious practices. One of the participants has, despite a Christiansocialization, developed a non-religious identity.

Abstract:Because personal assistance is relatively new in social care in Sweden we were interested in to get more knowledge in how supervisors for personal assistants worked. In our study we choosed to look into how the supervisors worked with the physical work environment for the personal assistants. The questions we wanted to found answers for in this study was, which work directions the supervisors for personal assistants have around the physical work environment, which legal provisions there were around the physical work environment for the personal assistants and how the supervisors experienced the work with the physical work environment for the personal assistants. We did a qualitative interview study with supervisors for personal assistants. We realised in our study that there were big differences in how the supervisors for personal assistants worked with the physical work environment for the personal assistants.

Dampness in the indoor environment have been a major issue of discussion the last decades since more and more people complain about their indoor environment. In the present situation there are difficulties to find what causes people?s discomfort in a damp environment even though there is a strong connection between dampness and human health.The aim of the thesis was to contribute to the work done today to achieve a better indoor environment in damp buildings. The purpose of the work was to evaluate whether the measures issued for dampness in the indoor environment contributes to the improvement of health and environment for those who are living or working in that space. Through a literature review, interview and survey the following three questions were answered to achieve the aim and purpose:How are people affected by the indoor environment in damp buildings?Which are the measures issued to prevent dampness in the indoor environment?Do these interventions contribute to a better indoor environment?How people are affected by the indoor environment in damp buildings and how these problems are prevented were the foundation for the continued work with the survey.

In Sweden we are spared from large natural disasters. However, in January 2005 part of Sweden was struck by a hurricane. It did not only leave a decimated landscape in its wake. It also left its mark on many people who lived in the south of Sweden. In this paper the reader will be presented six qualitative interviews that build on forestowners' experiences during and in the aftermath of the Storm of January 2005.