In the context of world globalization, Sweden has today become a multicultural society, where many different cultures, religions, values and approaches are trying to co-exist. When the Swedish government's integration policy was put into effect, one sought to open the way for a more peaceful coexistence between majority and minority people. The intention was that everyone, through mutual interaction, would learn to come together and learn to respect each other's differences. It was suggested that an intercultural approach should permeate all education, including preschool activity. There are particular guidelines for a culture and tradition promotion work within the preschool in the new revised curriculum (Lpfö 98, rev.

The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden).

The aim of this study was to examine how "Professional Exes", individuals that have exited a drug abuse and a criminal career and further are educated to work in the addiction field, transformed their identity and which factors that were significant in the process. The result of this study are based on semi-structured interviews with five Professional Exes and shows which specific factors in the process that contributed to the transformation and what kind of difficulties and barriers that existed during the process. The study suggests that, among other things, identification with others exes and the 12 Step Program are significant factors in the process. Furthermore, the study suggests that a difficulty in the transformation is that residues from the previous identity such as a poor self-esteem occurred in some situations..

The purpose of this study is to examine how the identity of teenagers is affected by the loss of a parent as well as what coping strategies support identity development. The reactions the teenagers exhibit, in such circumstances, will also be examined. To accomplish this,  a theory package was created, comprising theories in developmental psychology, identity work, coping and theory of grief reactions of children and teenagers. This package provided a broad perspective, which facilitated the analysis. Furthermore, it made it easier to address the purpose and the issue of the analysis.

The purpose of this study was to examine how school counselors in a specific municipalityviewed their work situation, if they experienced stress and how they would handle that stress.Five school counselors out of eight in the specific municipality participated in qualitativeinterviews where they could describe their feelings and thoughts. Their experiences wasexamined and analyzed with the theories of coping and empowerment. The results showedthat there were unhealthy levels of stress in the profession amongst the five counselors. It alsoshowed that the uttermost reason for the experienced unhealthy stress was the feeling of notbeing able to give as much time and help to the pupils as they want and need. The reason forthis was that an increasing number of pupils were, and are, experiencing unhappiness and arein need of seeing the school counselor.

The purpose of this study was to examine the process of developing an identity as a skateboarder during adolescence. Our aim was to, from the actors? point of view explore what impact their values, experiences and thoughts have on their identity as individuals as well as a collectivity. We also investigated which symbols that are significant for this group. For this essay a qualitative method was used; we conducted nine individual interviews and one group interview with young skaters from the ages of 15-17.

The purpose of this study was to examine how youth useFacebook and how Facebook perceives construct their own identity. Anotherquestion was if the construction of the self-identity is different between thegenders.The study is based on empirical material that has been collected by usingquestionnaires. The questionnaire was handed out in three different classes in3rd grade in secondary school in southern Sweden. The analysis in this studywas based on two different kinds of theories, Erving Goffman?s social theory ofdramaturgical analysis and stigma and Yvonne Hirdman?s gender studies.

This paper examines which media messages related to happiness that can be found in interviews with famous people in the four largest lifestyle magazines in Sweden for the age group 16-34. The magazines are Cosmopolitan, Elle, Café and King. Depending on which magazine the reader chooses to read he/she will be presented with different roads to happiness. Common for all examined magazines are happiness factors related to personal goals, determination and work. Often in a causal connection where the goal orientation and determination is tied together with success in work and career for the interview persons.

Nordmaling is a small muncipality that has gotten a lot of critic in media over the last two years. In order to regain a good reputation and to communicate a strong message towards external groups, Nordmaling have decided to develop a branding platform that can represent the organization in both external and internal communications. In order to develop a brand the organization must understand its identity.The purpose of the study was to examine the employees? thoughts of their organization in order to be able to define the organizational identity and give recommendations of core values that the organization can apply to their brand. To understand how the employees perceive their organization and what they think the organization stands for, the main focus was to study their view on values, standards, goals and vision of the organization through focus interviews and a survey.

The purpose of this essay is to understand how children and adolescent regard participating infamily therapy sessions, and the children´s views on their own contribution to the therapy.Another focus is weather family therapy can strengthen children´s identity and sence ofcoherence, and thus help them being more able to coping with dificulties in the future.Important questions for this work is to investigate how the attitudes and abilities of familytherapists can help the children become participating subjects, and how the collaborativeapproach contribute to bringing new perspectives and opportunities in the family's relationalcontext and life situation. By using Antonovsky´s salutogenic theory and narrative theory, theaim of this paper is to bring forth ways to approach children as family therapist that helpsstrengthen the childrens identity, self-esteem and sence of coherence.By analyzing family therapists known for being child-focused, such as Jim Wilson, MichaelWhite, David Epston and Haldor Övreeide, and compare the approach as therapist to theconclusions of the recent studies, this paper wants to emphasize how to approach children,adolescents and parents in a way that helps children contribute to solving the problem and thatbrings forth new narratives about the childs identity and relational context..

The purpose of this thesis is to investigate emotions and collective identity in the handicraftmovement. Which are the collective identities of craft movement, and is it possible to speak ofan over all collective identity among the handicraft people? I will also examine the emotion workboth on individual and group level.Eight qualitative interviews were conducted to achieve the aim of this thesis. Research haspreviously drawn attention to handicraft from a gender and a historical perspective but neverfrom an emotional one. The theoretical framework derives from an emotion sociologicalperspective where Collins interaction rituals, emotional energy and Hochschild?s emotionmanagement is the main theses.

Cause-Related Marketing (CRM) is not a completely new phenomenon, yet an idea whose time has truly come. To have commercial organizations cooperate with charity organizations for mutual profit is a "win-win-win" situation. The company gets added value to its brand, the charity organization gets to collect more money that it otherwise wouldn't and the customer gains a feeling that he or she has contributed to the society.The purpose of this thesis is to study how a company, in practice, works with CRM marketing. How do they choose which charity organization to work with,what type of product is most appropriate to market with CRM and how is the CRM campaign designed? A theoretical model is then formed to answer these questions, after a thorough research of relevant theory on the subject.

The study examines conceptions of identity among girls with foreign background. The aim was to study how identity is understood by the girls based on ethnicity, images of the origin, the value of gender and the meaning of the family. The theoretical approach was post-colonial theory based on Stuart Hall in combination with gender theory by Yvonne Hirdman. The study was conducted using qualitative individual interviews of open character with six girls. They were aged 17-18 years old and were born in Sweden or had lived here since the age of six.

During the spring of 2013 we developed a visual identity for Jönköping Bandy, a bandy association in Jönköping, which was founded in 1947.Jönköping Bandy?s main problem was the low interest for the association by the local people. The association also had problems with the economy, which made it hard for them to merchandise themselves.In Jönköping, there were a lot of sport associations, and therefore, it was difficult to find sponsors. One way to help the association, was to create a good visual identity for them. A visual identity that would reflect on the proper values of the association.The intention was: ?Through graphical design, we want to convey Jönköping Bandy to a larger amount of people, and get increased knowledge in graphical idiom.? and was torn apart into these three questions:What core values does Jönköping Bandy have, and how can we convey them through the visual identity?Which visual materials does Jönköping Bandy need?How do other teams in Allsvenskan Södra merchandise themselves through their websites?The work began with a study of relevant theoretical literature, with focus on graphical design.

This thesis examines the National Heritage Board in Sweden and the way they look upon themselves, the surrounding world and their mission. Methodologically it?s a discourse analysis based on poststructuralist and social constructionist thoughts. This means, simplified, that nothing is taken for granted and that power relations and ideology always matters. There is no true or distinct heritage.