Marknadsföring är en viktig del av företagets verksamhet för att få ett lyckat resultat avseende försäljning, kundkontakt och inte minst ekonomiskt resultat för verksamheten. Marknadsföringsarbetet kan genomföras på olika sätt och med olika insatser. Marknadsföring syns mest hos stora företag som vänder sig direkt till konsumentmarknaden. Mitt syfte med arbetet är att studera marknadsföringsarbetet hos små fristående butiker inom detaljhandeln för kläder. Där vill jag genom en studie se hur arbetet genomförs och om det eventuellt finns förbättringsmöjligheter inom området.Min bild av branschen innan studien påbörjades var att det finns en mängd småföretag inom segmentet som syns och verkar på många olika sätt och med olika framgång.

Nuclear power production carries potential risks both for the environment and for the work force. Different safety measures are employed and they stem from local rules as well as from regulatory authorities. This work describes the development of a safety promoting tool at Forsmark Power Plant, one of Sweden?s three Nuclear power plants. We describe the development of a computer based system for Pre-Job Briefing and Post-Job Debriefing.

AbstractThe indoor environment affects the human performance. Noise pollution, poor lightning and coloring are some of the factors that affect our work performance. The human is also affected by the air change and temperature, these factors are in most buildings possible to adjust and through this make economic savings. To find out about the indoor environment in the O-building a questionnaire was handed out, measurements/surveys and an interview was also made. 108 questionnaires where handed out to employees and students.

The two most controversial ends of life decisions are those in which physicians help patients take their lives and when the physician deliberately and directly intervenes to end the patients? life upon his request. These are often referred to as voluntary euthanasia and physician assisted suicide. Voluntary euthanasia and physician assisted suicide have continued to be controversial public issues. This controversy has agitated the minds of great thinkers including ethicians, physicians, psychologists, moralists, philosophers even the patient himself.

'Hir in the box' is a study about the gender perspective in packaging design and how it is today. The study deals with the product category razors, for both women and men, to examine and compare products with the same function but with different designs. Based on an analysis of how packages are designed for different sexes, information should be given on how gender-neutral packaging can be designed and used in the future to reach the market. The purpose of the study is also to contribute to future research on the subject. To fulfill the purpose of this study, nuanced and in-depth data is collected by means of a small-N-study and a qualitative study in the form of open group interviews where the survey units are reviewed and discussed.

The aim of this study was to examine how state representatives prepared domestic violence, regarding the economic consequences of women exposed to violence. In order to achieve a profound and comprehensive view of the governmental keyfigures discussion we performed five interviews and studied selected governmental preparatory works between the years 1995-2015. We used theory on social construction as an approach and certain themes were more regular in our empirical material, which we compiled in three different discourses. According to our empirical material the economic situation of women exposed to violence is caused by inequality and gender power structure. The solution given by state representatives are referred to the municipality and social services.

The aim of the essay was to see how the respondents reasoned about different themes like, isolation, integration and barriers to integration, given that they had all been diagnosed with a psychosis diagnosis. The essay takes part of secondary data that had been gathered through interviews by researchers at the department of Research and Development Psychiatric South Stockholm during a 3 year period. To work with the interview data a qualitative interview analysis method was used. The interviews were analyzed against theories of social interaction, labeling, stigma and the theory of ?role exit?.

The Picture book - text and image in interaction. A study of Tove Jansson's picturebook: The Book About Moomin, Mymble and Little MyThis study examines Tove Jansson's picture book The Book About Moomin, Mymbleand Little My, to show relationships between text and image in the narration of thestory. This is done through an analysis based on Ulla Rhedins dissertation The picturebook - towards a theory where the conclusion is that the picture book as book mediumcan be divided in three different picture concepts. The various concepts are; the epicpicture book, the expanding text as well as the genuine picture book. This study hasperformed a text and image analysis showing that the image colors, the differentspreads, landscape scenes and characters' placement, et cetera play a role in placingthe picture book in its concept.Tove Jansson used more than text and image to work out the story of theMoomintroll, Mymble and Little My, there are holes in the picture book that have animportant role, which the analysis will show.

Title: Employee experience of psychosocial working environment during change at the workplace.In times of change processes the working environment at the workplace may be affected. Lack of balance between demands and the ability to handle the workload can lead to reduced work satisfaction, which is an important component for an individual?s performance and commitment. The aim is to investigate experiences in the employee?s psychosocial working environment during change management.

Abstract Title: PR consultants and bloggers; a win-win situation? -  A study of PR consultants? new adaptations in the labour market due to the emergence of fashion bloggers. Authors: Cecilia Girell, Sandra Kjellstro?m Tutor: Ylva Ekstro?mPurpose: With the expansion of the Internet, fashion bloggers have gotten more power. A few companies have understood this powerful and reasonable cheap marketing channel. Despite this, most companies still feel powerless, but what has happened to the work of PR consultants in this constant changing media environment? The ones whos purpose is to act as intermediaries between companies and various media channels.

Bakgrund: Kaliningrad är den mest västliga ryska regionen som ligger mellan två EU-länder. I takt med den höjda levnadsstandarden och på grund av det gynnsamma geografiska läget ökar svenska företagens intresse för regionen. För att öppna upp regionens ekonomi för direkta investeringar från utlandet introducerades Special Economic Zone. Syftet med SEZ-Kaliningrad var att kompensera regionen för det isolerade läget genom tull- och skattelättnader för varor som tillverkas där. SEZ-insatsen i Kaliningrad har attraherat en del direkta investeringar, men resultaten har hittils inte varit speciellt imponerande.Syfte: Syftet med denna uppsats är att genomföra en studie av de skandinaviska företagens erfarenheter av SEZ-Kaliningrad.

The aim of this study is to investigate the discourses of widening recruitment to higher education in some political documents from the 21st century. The scientific method applied is critical discourse analysis as developed by Norman Fairclough. This implies the analyses of the actual texts, the social practice as well as the discursive practice, i.e. the conditions under which the texts are produced, distributed and consumed.The major results include four discourses: a post-modern discourse, a neoliberal economic discourse, a political discourse of multi-culturalism and a modern discourse with its roots in the 20th century?s discussions about social imbalance in recruitment to higher education.

Social work is a social phenomenon, existing in most societies, that has given rise to a multitude of special organizations and professions. For that reason social work is dealing with a complex identity. The purpose of this study is to illustrate how social workers and the scientific discourse interpret the concept of social work. In addition to that the study intends to show similarities and differencies. The research process containes two studies, one based on qualitative interviews with five social workers and the other consisting a surway of academic litterature.

Linnéuniversitetet Kalmar Institutionen för samhällsvetenskaper  Arbetets art:                   D-uppsats, 15 hp                                                                           Lärarprogrammet                                      Samhällsutveckling med ett internationellt perspektiv Titel:                              Hur sker implementering av förebyggande arbete gällande hiv och aids?  Författare:                      Nina Svenman Handledare:                   Gunnar Hansson ABSTRACT This study analyzes the prevention of HIV and AIDS around the region of Pretoria in South Africa. The study's starting point is the cultural, economic, social and health which is relevant when different levels of society affirms. The aim has been the basis of the representation levels of society discern what is valued and given priority as well as the measures and the strategies used in implementation. The empirical data underlying the study is qualitative studies with respondents from a university, a hospital, a school, the Swedish Embassy and an organization in order to create an image of different levels in society means to implement preventive measures on HIV and AIDS to their citizens. The result demonstrates that there are clear shortcomings in its implementation guidance on prevention measures for HIV and AIDS as lack of resources is based.

Fairtrade is a certification of products that has grown from the criticism of conventional trade. By increasing the focus on the producers? economic and social conditions, poverty can be fought and the producers? voice in the marketplace can be strengthened. Fairtrade City is a certification for municipalities who wish to engage in ethical consumption. The purpose of this thesis is to understand the Fairtrade City concept and how this can be a tool for working towards sustainable development. To be more concise, we want to answer the following questions: Why does Örebro municipality work with the Fairtrade City certification and how can Fairtrade City be used as tool for working towards sustainable development? The thesis is based on qualitative interviews and e-mail interviews with members of the steering committee for Örebro Fairtrade City and on literature studies. We have in our thesis identified Örebro Fairtrade City as a result of 1) that Örebro municipality through Fairtrade City wants to change their surrounding environment by engaging in ethical trade 2) that the surrounding environment effects Örebro municipality through isomorphism regarding its way to deal with sustainable development 3) that the municipality through its work with ethical trade becomes legitimized by their surrounding environment.