Utifrån en fri tolkning av Porters generiska strategier har vi genom tre delresultat svarat på om kunden uppfattar COS som stuck in the middle. Mycket tyder på att dagens konsument blir allt mer kvalitetsmedveten och långsiktig i sina köpvanor. Vi ser COS som ett exempel på hur lågprisföretagen väljer att möta denna konsumtionstrend och hur satsningen väljer att kommuniceras. Genom att word-of-mouth fått en viktig roll i COS marknadsföring blir den avgörande för COS image. Genom en tolkning av företagets word-of-mouth och således dess image finner vi att risken är stor att kunden placerar COS som stuck in the middle..

The main purpose of this study was to collect norm data for thegrammatical receptive language test Test for Reception of Grammar - Version 2(TROG-2), from 144 Swedish children, aged 8:0-9:11 years. Another aim was toinvestigate whether a change in the order of the blocks was needed in the Swedishversion of TROG-2 to keep an increasing level of difficulty. Other aims included toinvestigate the relationship between receptive grammar and word decoding, andbetween parents ratings of their children?s language comprehension and readingabilities and the children?s results on the TROG-2 and a word decoding test. Theresults showed that the order of the blocks needs to be changed and that there wasno significant relationship between language comprehension and word decoding.Parents were better at rating their children?s reading than language comprehension..

This essay examines the public debate concerning the unemployment of Sweden just before the general election 2005. Its main purpose is to analyse what lies behind the huge differences in statistics, as presented by the two leading factions in the debate. It concludes that these differences are foremost a problem of semantics, and that although the two factions have statistical proof of their claims, it is their use of terminology that is in fact their main weapon in the debate.The key word here is the swedish word for employment ? sysselsättning ? which the two facitons use in entirely different ways, creating a lot of possabilities for interpretation. This has caused a type of debate which is actually about the reinterpretation this word, and those who are to be included in the statistics as being ?sysselsatt?, therefore, it is semantics that affects the number of unemployed people in the statistics..

Dagens samhälle är präglat av ett enormt reklamutbud och reklamstrategier. I denna djungel av marknadsföring har företag ibland valt en annan strategi, en relativt outnyttjad strategi, som baseras på rykten om produkten, tjänsten eller företaget och är det som används som marknadsföring. Denna strategi kallas för word of mouth. Ena syftet har varit att undersöka hur word of mouth definieras av olika författare. Genom att göra en jämförelse av teorier av begreppet word of mouth har ett försök gjorts att skapa en definition av begreppet, som tillämpas på vårt andra syfte med undersökningen.

In this essay dog as a compatible model were put against human. The major histocompatibility complex (MHC) genes were compared between dogs, human, cat and mouse. To evaluate dog as a model and study similarities and differences was the aim with this review. Dog as a model contributes to understand mechanisms behind autoimmune diseases and showed clearly histological similarities between human and dogs concerning the skin disease mucous membrane pemphigoid (MMP)/cicatricial pemphgioid (CP). Further genetic evidence motivated the choice of using dog as a comprehensive model when the MHC-complex correlated with hypothyroiditis in Doberman dog as it does in human. Physiological similarities with low levels of thyroid hormones (T3 and T4) together with high level of thyroid releasing hormone (TSH) were found in the same way as in human.

This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay consists of 6 interviews with a low level of structure and standardisation. The material from these interviews has been analyzed with the help from the theories of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics.

AbstractThe purpose of the study was to examine if manual signs used as support to spoken and written language can be a god mnemonic for learning of word-pictures. I performed my study as an experiment in which I made a Memory game with word-pictures. I played the game with the children twice. The first time, we played without manual signs and the second time I used sign as a support. I observed the children and noted the words they learned to read with and without the support of manual signs.

Aggression between laboratory mice is a common problem and can result in welfare issues such as mice hurting or killing each other and also stress. Swedish laws and regulations clearly states that mice must be housed with a companion due to their natural social structure. Many studies have investigated the effect off enrichment, group size, cage size and other potential changes in in their environment on the occurrence of aggression. Even with these changes aggression can exist and therefore a new solution was tested in this paper. The proposed solution was to house an intact mouse with a castrated one and thus fulfill laws and regulations while still maintaining the physiology of one of the mice for the purpose of medical experiments.

It?s a fact that fashion companies today are searching for new ways to win consumers.Traditional marketing methods have been replaced with new marketing techniques onInternet. Fashion blogs have a high traffic and because of that they are relevant in themarketing context. Lindex has developed from being a store of underwear to be oneof the largest fashion companies in Sweden with Internet sales which actively workswith bloggers through it?s website.Our purpose in this study is to analyze and describe how a fashion company as Lindexis practical using blogs as a marketing method.

Since my experience is that teachers in singing hardly ever talk about when to sing a tone, I have chosen to examine this fact through interviews and earlier research in this matter. The interviewed singing teachers belong to different genres (classical music, pop/rock, jazz and folk music). I asked them to share their thoughts about the word timing, when it comes to music. I also wanted to know if they have any methods when it comes to teaching students to improve their timing. Further on, I have been discussing the results and the literature in order to make clear in what way singing teachers give priority to when a tone is being sung.

We investigate the effects of various types of word-of-mouth (WOM) messages on consumer bahavior. The message is varied along two dimensions where one is valence and the other is whether or not it contains an explicit call for certain behavior or attitude change. We use an experiment in the form of a web-based survey. Five different scenarios were designed to represent neutral, positive, and negative WOM. The latter two came in two different versions - one with a recommendation and one without.

Sweden is getting an aging population and with this comes an increase in neurodegenerative diseases such as Alzheimer?s disease (AD). Bilingualism is also on the rise and this may result in an increase of bilingual people suffering from AD. Due to the linguistic deterioration associated with the illness people with AD, bilingual and monolingual, will be an increasing patient group with speech and language pathologists (SLPs). Word retrieval difficulty is an early symptom of the disease and several strategies to compensate for this have been observed (e.g.

Huvudsyftet med denna uppsats är att ge en helhetsbild av fenomenet virtuell word-of-mouth. För att åstadkomma detta har vi delat in huvudsyftet i två delsyften där det första undersöker vad virtuell word-of-mouth innebär. Det andra delsyftet analyserar de områden som har betydelse för fenomenet och dess spridning, nämligen budskapet, individer och grupper samt Internetmiljöer.

Atopic dermatitis (AD) is a complex, often lifelong allergic disease affecting around 10 % of both dogs and humans. The hallmark symptom is severe pruritus, causing a lowered quality of life. Mast cells (MCs) are known to play an important part of the immunopathogenesis, promoting a faulty T helper cell type 2 (Th-2) response which follows by a production of specific immunoglobulin E (IgE) antibodies towards environmental allergens (Ag). To further investigate the role of MCs and its mediators in the progression of AD, a low-calcemic vitamin D3 analog (MC903) was used to induce AD-like symptoms locally on the ears of two different knock-out (KO) mouse strains. The first strain was Wsh-/- mice deficient in MCs.

The present project is a first step towards a new Swedish assessment tool to examine phonological ability in preschool-aged children. The work consisted of developing a word list with words that was considered to reveal a child?s phonological ability and to try out the word list on pre-school children. The reason was to make sure that the words existed in the vocabulary of the children in the chosen ages. A word list consisting of 109 words, which convey relevant phonological information, was created.