Aligning parallell terms in a parallell corpus can be done by aligning all words and phrases in the corpus and then performing term extraction on the aligned set of word pairs. Alternatively, term extraction in the source and target text can be made separately and then the resulting term candidates can be aligned, forming aligned parallell terms. This thesis describes an implementation of a word aligner that is applied on extracted term candidates in both the source and the target texts. The term aligner uses statistical measures, the tool Giza++ and heuristics in the search for alignments. The evaluation reveals that the best results are obtained when the term alignment relies heavily on the Giza++ tool and Levenshtein heuristic..

In this essay we map and evaluate obstacles and problems that can occur during the establishment of international companies in Russia. This is done by investigating Swedish companies, which are established in Moscow and Saint Petersburg. We used secondary and primary data from books, previous surveys, reports, articles and the Internet. We also interviewed the following companies: Alfa Laval, Kockum Sonics AB, Höganäs Keramik, Skanska, Assa Abloy, Advakom, AnoxKaldnes, Lindab, Delovoj Peterburg, HL-Display and also a journalist from the Swedish Radio.Most of the problems named by the interviewees were similar, but some differences were also found. The differences were primarily found in the ranking of importance between the different problems.

Sammanfattning Uppsatsens titel: Kunden som marknadsförare: en ny modell Ämne/Kurs: Magisteruppsats, FEKP01, 15 ECT Seminariedatum: 2008-01-24 Författare: Alexandra Wahlqvist, Caroline Wallin och Niclas Wejrot Handledare: Gösta Wijk Nyckelord: traditionell marknadsföring, marknadskommunikation, medier, word-of-mouth Syfte: Givet de nya teknologiska utvecklingarna i media ämnar vi undersöka hur marknadsföring och marknadskommunikation har förändrats. Vi åsyftar att utveckla begrepp/modeller som gör det möjligt att bättre förstå fenomenet kunden som marknadsförare samt att relatera detta till traditionella marknadsföringsteorier. Metod: Vår uppsats är av explorativ art baserad på kvalitativa samt kvantitativa empiriska data hämtade från intervjuer och enkätundersökningar. Teoretisk referensram: Denna uppsats är baserad på teorier om marknadsföring, marknadskommunikation samt media. Slutsats: Företagen är medvetna om att word-of-mouth är ett effektivt sätt att marknadsföra men det är inte många som använder det som en uttalad strategi, vilket vi i vår uppsats kommer fram till är möjligt.

The aim of this paper has been to examine to what extent it has been possible for Patricia Crampton, translator of Ronia, the Robber?s Daughter, to capture and cling to the very personal style in which Astrid Lindgren writes. I also wanted to find out if any adaptations of the text were made and, if any, how they have affected the tone of the book. To fulfil this purpose a thorough comparison of the original text and the translation has been made. The first chapter consists of an introduction presenting the background to my choice of topic and giving a short presentation of Astrid Lindgren and her career as an author.

The purpose of this essay is to shed light upon the ecumenical work that has been done between the Church of Sweden and the Mission Covenant Church of Sweden. The recent years of work have led to a recommendation for a certain degree of fellowship to be established between those churches. This proposal as well as other documents are analysed in the essay from an ecclesio-logical point of view, to find out how the Church of Sweden looks upon itself in meeting another church.To structure the material, the essay has been subdivided into seven parts that is related to ecclesiology. In those seven chapters the positions of the Church of Sweden and the Mission Covenant Church of Sweden are given individually as well as in common. Questions like the im-portance of dioceses, local congregations or parishes and the national level are described.

The purpose with this essay is to find out how active teachers think about integrate children with the diagnosis autism into the regular school. The method I have used to find out is a qualitative interview, where I have interviewed three teachers of various age and sex.A person with the diagnosis autism has problems with communication, social interaction and the ability to form a conception. Today, we do not know what causes autism, but we do know that it has to do with a neurological disorder. The word integrate means unite or join together as a wholeness. Many children who have a handicap may feel good to participate in a school where the other pupils do not have a handicap.

Syftet med denna kandidatuppsats har varit att, genom en studie av interaktionen mellan mäklare och dess kunder samt interaktionen mäklare emellan, försöka svara på hur fastighetsmäklaren agerar i sitt dagliga arbete. Metoden som använts har varit en kvalitativ studie vilken genomförts genom en deltagande observation. Mäklarna på en fastighetsbyrå har studerats utifrån ett dramaturgiskt och ett markandsföringsperspektiv. Mäklarens arbete med att skapa legitimitet för tjänsten och en god image illustreras i form av termerna roller, kundrelationer, kundnöjdhet och word-of-mouth. Uppsatsen utmynnar i en diskussion där mäklarens påstådda oumbärlighet som mellanhand vid fastighetsaffärer ifrågasätts..

The Dark Side of the Word-of-Mouse Effect- An experimental study of how negative information in today?s social media can influence consumer perception As a result of the electronic revolution of information dissemination, social media as a phenomenon has come to play an important part, both in society at large but also when it comes to business and marketing. Nowadays, knowledge and opinions about brands and products are spread by reputation through a wide range of social media platforms, a phenomenon which in the literature is referred to as word-of-mouse or electronic word-of-mouth (eWOM).The purpose of this paper is to investigate how people?s opinions towards a company and its product are affected by negative information in terms of eWOM. Or more precisely, whether or not there is a difference in this effect depending on information content, concerning company values on the one hand and product attributes on the other.This was done in an experimental setting where two groups of respondents were subjected to fictitious information of different types using established social media platforms.

The purpose of this study is to highlight the opportunities of using social media as a communicative tool to attract and engage customers on different social media platforms. In recent years social media has become an important way for business to communicate with people both national and global. The idea behind this thesis was found when we saw different approaches of how companies used social media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social media consults which have given us a basis of what companies really want to achieve with social media. With these interviews we were able to analyze and discuss the abilities to interact with people and how companies distribute content that engage users and increase their credibility to the company..

Word-of-mouth marketing (WOM) has been considered as one of the most effective marketing tools, yet the least understood. While its lucrative effects have been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors actually drive this sought-after behavior, particularly in an online context. While today's research lacks holistic views on the simultaneous effects of multiple WOM-drivers, this paper takes on a meta-analytic approach by building on the pertinent literature to construct an aggregated model, including several previously acknowledged drivers divided into two categories: (1) Brand related drivers and (2) Personal and situational drivers. The authors then empirically examine what drivers are the most influential on WOM in an online social media context. By doing so, this thesis does not only contribute to marketing managers' better understanding of online communications management, it also sheds light on the theoretical knowledge of the behavioral drivers of WOM.

The purpose of our qualitative study is to investigate how the caretakers, in the elderly care,interpret and manage the issue of alcohol problems in elderly people. We have beenperforming semi-structured interviews on 9 people, on different levels in the elderly care.There were 3 elderly care managers, 1 nurse, 1 assistance administrator and 4 auxiliarynurses, who all, at some level, work with alcohol problems in elderly people. Thoseinterviews were performed singularly, with one exception: we interviewed an elderly caremanager and her 2 auxiliary nurses at the same time. To analyse our empirics, we have usedthe theories of Power and Ageism. Our study shows that the auxiliary nurses, who are theones who must deal with these problems, have great difficulties to perform their work becausethey have no qualified knowledge about alcohol problems.

Death can be seen as a sensitive subject and can by that be difficult for many people to talk about. Working as a nurse can imply caring for severe ill and dying patients, which can be regarded as a task that makes great demands. The aim of the present literature review is to illustrate nurses' experiences of problems in association with the care of dying patients to be aware of these. Nine scientific articles were analysed and the result showed that the problems the nurses experienced could be related to four different categories: problems related to organisa-tion/resources, to the nurse herself, to the patient and to family members. The literature review also illustrates consequences of these problems for nurses, and which components that could simplify the nursing care of dying patients..

AbstractThe ability to read and write is a very important skill in today?s information based society. Most of us learn how to read and write, but not everyone is blessed to do this without struggle. Dyslexia is a very common learning disability and therefore I found it interesting to study how teachers teach students with dyslexia.By studying the literature and by interviewing teachers, I found that dyslexia is a very complex disability. The teachers have to adapt their way of teaching in a way that a student with dyslexia can participate.

The thesis examines the nineteenth century German philosopher and philologist Friedrich Nietzsche?s early notion of how a word is generated in the process of perception. It does so by looking at the ?metaphorical transitions? Nietzsche talks about in the essay ?Über Wahrheit und Lu?ge im außermoralischen Sinne? (?On Truth and Lie in an Extra-MoralSense?). According to the relevant passage in ?On Truth and Lie?? an image is first created as a metaphor for a stimulus and a word is then created as a metaphor for the image.

This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in this study. The results show that the company does not use conventional marketing, but relies rather on marketing based word-of-mouth generated by its customer base due to its unique store concepts. Previous research has shown that this type of marketing strategy is effective and beneficial to the brand equity, a conclusion that is demonstrated to also apply to the survey object of this study. Furthermore, it is also shown that this is largely due to the distinct and coordinated image that the company maintains through strict standardization..