The aim of this study was to investigate how four families in the Stockholm area reason, what kind of preconception they have and what their horizon of expectations is when they make the choice between sending their children to the profile class of municipal/free schools and sending them to the general classes in those schools. The main research questions asked were:What kind of preconception do the parents have about profile classes?What reasons do the interviewed parents have to send their children to a profile class?What are the interviewed parent?s expectations of the profile class choice?The study is built on qualitative interviews with the parents of the families. The empirical data has been analyzed using a framework of theories drawing on the theory of reproduction, the forms of social capital, the ideas created from the word profile and elite and the horizon of expectations. The results show that the parents of the families have a similar degree of preconception about profile classes.

It is a difficult task to define the little word ?modernity?. One may argue quite a lot about what modernity is as well as when modernity breaks trough. The burgess class was the group who initiated modernity in most cases. Since these people mainly dwelled in the cities it was in the cities were modernity started.

The purpose of this study is to examine the teachings of rhetoric?s in schools, more specifically within the Swedish subject; furthermore it examines how Swedish teachers work with rhetoric in the Swedish subject on a practical basis. The study also highlights teachers' approaches to the curriculum for high school. The method I have used to conduct this study, have been to use interviews and inductive ethnography. The teachers whom have been interviewed in my study have similar understandings of what oral presentations actually are, but their idea of what the term rhetoric stands for however differs. Teachers have received similar training in rhetoric; however, they have different experiences within it.

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.

Denna studie syftar till att få mer förståelse för hur unga kvinnor syn på varumärketförändras av användandet av onlinerecensioner. Utgångspunkten för vår studie ärteknikutvecklingen och internets framfart såväl som vetskapen om att kvinnligakonsumenter i dagens samhälle är väldigt köpkraftiga. Internet har lett fram till nyamöjligheter för konsumenter att utbyta erfarenheter och åsikter om produkter som dehar kommit i kontakt med. Genom onlinerecensioner kan personer som egentligen intekänner varandra, ge varandra information inför ett köp genom att någon recenserar enprodukt i internetbutiken. Vilket vidare möjliggör för andra att läsa och ta till siginformation inför sitt köp.

Syfte: Syfte med uppsatsen är att öka vår kunskap om product displacement samt att utreda den påverkan product displacement har på mottagaren sett ur ett marknadsföringsperspektiv. Pararellt undersöks om fenomenet kan vara en fördel eller nackdel i marknadskommunikationen. Utgångspunkten i utredningen är att varumärkesinnehavare själva använder sig av product displacement.Metod: Denna studie har genomförts med en kvalitativ metod och induktiv ansats. Metodvalet har sin utgångspunkt i den bristande teorin då fenomenet product displacement är ett nytt begrepp sett ur ett marknadsföringsperspektiv. Undersökningen bygger på tjugo kvalitativa intervjuer med mottagare av product displacement samt två respondenter med yrkesanknytning inom marknadsföring.Avgränsningar: Denna uppsats behandlar endast product displacements effekter på mottagaren som i vårt fall är begränsat till studenter i ålder 20-25 år.

Background: The background shows that since the consumption patterns constantly are changing and the Internet usage is growing it creates more opportunities for the companies to interact through new media. There are two ways to go for companies that intend to use social media as a marketing strategy, to be in the possession of their own information or get help from a third party.Problem definition: What factors are important in the long term survival of the companies when choosing a social media?Objective: The objective of this essay is to analyze and evaluate the personal blog and the company blog as an information technology strategy.Method: The essay will have a hermeneutic and quantitative approach in the form of a survey. Theories: Consumer Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain.Empiric: The empiric will consist of the results from the survey.Results: The result shows that the blog is effective as an information technology strategy however the companies should adapt their choice of blog to the products that they sell.Conclusion: Important factors for companies that seek long-term survival are involvement, communication and loyalty. It is also important to use a relationship marketing approach. .

The purpose of this study has been to examine a few Swedish advertisment producers opinions on the subject of viral advertising and especially the ethical aspects of hidden viral advertising. The specified purpose of this paper is to:To clarify the underlying reasons for the use of viral advertising.To clarify the advertising producers ethical views on hidden viral advertising.The essay is based on a qualitive research metod of an abductive nature where the empirical data is derived from interviews with three advertisment producers. Through a stratified selection method we contacted agencies that in one way or another uses digital solutions as an advertisment method. All interviews were conducted via the digital chat room Skype, one of the interviews were conducted with both picture and sound and the other two with audio-only.The following points are the essential conclusions of our study:Hidden viral advertising is seen as a rare promotional method in Sweden today, however, the viral-spread effect is more commonly used.The economic factors together with the spreading capacity of the viral advertising is contributing to one of the biggest reasons behind the use of viral advertising. In addition to these, viral advertising is seen as an effective way to stand out from traditional advertising.Viral advertising where the sender is hidden or unclear is always seen as unethical.

The parrot is a common symbol, or even cliché, in Western literature, going all the way back fromancient Greece to the present date, and in many a genre. This study reads the oeuvre of the NobelPrize winner Samuel Beckett (1906-1989) as being closely related to these certain traditions andconnotations of for example religion, satire, and speaking nonsense, in his frequent use of parrotsand their symbolic potentials, in his writing. Furthermore, it is possible to distinguish a movementin Beckett?s use of parrots, from a more or less traditionally use, to one more philosophicallyprofound.Although the parrot graces us with its presence (or at least may be traced) in almost everywork written by Beckett, from the poem ?Whoroscope? (1930) to How It Is (1961), they are onlymentioned sparsely by his interpreters. Therefore, a brief history of the literary tradition of theparrot will be expounded.

The present study aims to investigate the phonological development of typically developing monolingual Swedish speaking children aged three to four years. The result could be used in the standardization of a new phonological test material for clinical speech and language pathology assessments. One-hundred and thirty four children aged three and four years (73 girls and 61 boys) were assessed with the new material. The children were tested in kindergartens in three communities in southeastern Sweden. Their assessments were audio recorded, transcribed phonetically and analyzed with Percentage Phonemes Correct (PPC) and Percentage of Words Correct (PWC).

The new information society has revolutionised almost the entire world. But the new technique does not only bring good. That which was before only available on paper may today only be available on a computer system. This makes it possible to send data electronically. In the wrong hands that information can become a threat against the security of an individual, a company or even a nation. The possibility to protect oneself against attacks from the outside becomes increasingly difficult.

An increasing global population and a worldwide growing urbanization has raised the questionabout the future food security in cities all over the world. Peak-oil limits the access to cheap fossilfuels which threatens the global food-supply chain. This has resulted in a larger awareness anddiscussion related to urban agriculture. Growing crops and keeping animals within the city-borderscould be one way of creating a more robust and sustainable food supply for city dwellers. However,to enable an expansion of the urban agriculture many theorists argue that policies and institutionalstructures that supports and promotes city farming have to be developed.

During September 2010, Google decided to change their trade mark policy to allow keywords which is equal to an already own trademark to be offered to all who intend to link the word to their ad. They offered a service for this called Adwords. The update followed since The Court Of Justice (CoJ) stated that Google does not commit trade mark infringement by doing this. The question to answer is whether the proprietors of trademarks can do something to stop them from being used by competitors as keywords in Adwords. CoJ has stated that the advertisers are infringing the exclusive right of a trademark if the used keyword is identical to the trademark, the commercial focuses on products that is identical to the products which are registered on the trademark and if the commercial makes it difficult or impossible to an average internet user to decide whether the products originate from the proprietor, a company which has a financial connection to the proprietor or a third party.

The parrot is a common symbol, or even cliché, in Western literature, going all the way back fromancient Greece to the present date, and in many a genre. This study reads the oeuvre of the NobelPrize winner Samuel Beckett (1906-1989) as being closely related to these certain traditions andconnotations of for example religion, satire, and speaking nonsense, in his frequent use of parrotsand their symbolic potentials, in his writing. Furthermore, it is possible to distinguish a movementin Beckett?s use of parrots, from a more or less traditionally use, to one more philosophicallyprofound.Although the parrot graces us with its presence (or at least may be traced) in almost everywork written by Beckett, from the poem ?Whoroscope? (1930) to How It Is (1961), they are onlymentioned sparsely by his interpreters. Therefore, a brief history of the literary tradition of theparrot will be expounded.

Studien tar sin utgångspunkt i kognitiva skrivteorier. Syftet med studien har varit att undersöka om handskrivnings- stavnings- och avkodningsförmåga hade statistiska samband med textlängd och textkvalitetsamt om det fanns några skillnader mellan flickor och pojkar. Studien ville även se om det var bokstävernas läslighet eller om det var elevens föreställning om bokstavens utseende som hade betydelse för textlängd och textkvalitet. I urvalet ingick 38 elever i år 2.Resultaten visade att förmåga att snabbt skriva läsliga bokstäver och att kunna stava ord hade samband med textlängd. Textlängd hade samband med textkvalitet, ordvariation och syntaktisk komplexitet.Handskrivning och stavning hade ett måttligt samband med innehållsliga aspekter av textkvalitet och de förklarade 60 % av variationen på textkvalitet.Handskrivning och stavning hade starka samband med textyteaspekter av textkvalitet.