Thesis purpose The study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. Methodology The effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database. Theoretical perspective The study is derived from Kapferers (2004) definition of brand equity, where he is dividing the concept into three parts. This study is focused on Brand strength in particular, which is one of the parameters in the above-mentioned theory.

This piece of work develops a solution that automates protection against software keystroke loggers. Keystroke loggers can be used illegally to register a user's keystrokes and in that way acquire sensitive information. The solution was tested on two different networks and the efficiency was measured. The network represents an enterprise network that uses the operating system Windows along with the directory service Active Directory. A script was developed to solve the automation matter.

This project is about color and light and how it affects the atmosphere in the city. I choseto look closer into the central parts of the city, a place where I often feel a lack of lightand color, especially during the winter season. In the beginning of the project I made ananalysis of how intense colors are used in the city and how we can use color as a tool tocreate effectful spaces. Further into the project I chose to look closer into the effects thatare made by the facades, how the light from the windows affects the room outside when the dark falls. At the end of the project I caught a feeling inspired by the city and applied it into an installation of light..

Italy is the third largest market in Europe with a population of almost 58 million. The country is the tenth most important market for Swedish sales. Italy has a fairly good economy at the moment and the forecast tells of an increasing strength during coming years. Despite all of this, Sweden is exporting a fairly small amount of wood to Italy. Only around 2,3 % of all Sweden?s wood export goes to Italy.

Thesis purposeThe study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. MethodologyThe effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database.

Denna rapport beskriver utvecklingsprocessen av en programvara som jag har skapat för ett företag inom livsmedelsindustrin. Detta företag har tillverkat en ny produktgren och krävde ett verktyg för administrering av allt från produktion till leveranser. Då den befintliga programvaran inte var lämpad för denna uppgift, utvecklades en skräddarsydd lösning för just detta ändamål och med hänsyn till företagets kompetens och utrustning. Den som läser denna rapport bör ha grundläggande förståelse för programutveckling samt programmeringsspråket C#..

Today's Swedish large-scale forestry uses almost exclusively computer-aided bucking. It allows the harvester computer, using an optimisation price list (steering price list), to maximize the value of each tree. The optimisation price list can be adjusted so that the industry gets the raw material it demands from the forest. There are various simulation programs that can be used when constructing a optimisation price list. The simulation program merchandise a database of stem shapes using a given price list and mimics a harvester's work. To get the demanded raw material for the industry it is important to use a well-adjusted optimisation price list.

Att snabbt och effektivt kunna dela filer mellan system både genom WAN och LAN är något som många företag idag är beroende av. Till detta så kan fildelningsprotokoll användas, två vanliga fildelningsprotokoll är SMB/CIFS och NFS.I detta arbete så utvärderas de nyaste versionerna av protokollen i en experimentmiljö. Prestandajämförelser sker mellan två olika operativsystem och versioner av protokollen. Syftet är att besvara frågan om vilket protokoll som är mest effektivt i WAN-miljöer där olika operativsystem används. Resultatet visar att SMB är det protokoll med bäst stöd i både Linux och Windows.

Understensho?jden is Stockholm's largest eco-village which was built in the early 1990s with the vision of enabling ecological living for people. However the ecovillage is no longer considered as environmentally friendly because of its relatively high energy consumption, and non-updated energy system. The purpose of this study is therefore to investigate how Understensho?jden should reduce their energy consumption and upgrade its energy system by using Blower-Door, IR-camera and Design Builder.

Att snabbt och effektivt kunna dela filer mellan system både genom WAN och LAN är något som många företag idag är beroende av. Till detta så kan fildelningsprotokoll användas, två vanliga fildelningsprotokoll är SMB/CIFS och NFS.I detta arbete så utvärderas de nyaste versionerna av protokollen i en experimentmiljö. Prestandajämförelser sker mellan två olika operativsystem och versioner av protokollen. Syftet är att besvara frågan om vilket protokoll som är mest effektivt i WAN-miljöer där olika operativsystem används. Resultatet visar att SMB är det protokoll med bäst stöd i både Linux och Windows.

Den här rapporten innehåller information om hur man skapar en länk mellan en dator och ett minne via en dators serieport. Ett RS232-protokoll används för att upprätthålla den här länken. För att ta hand om minnet samt upprätthålla kommunikationen med datorn har en FPGA programmerats. Intel hex8 formatet används för datan. Ett program för Windows 98 skapades också.

The study explores collective action in Sweden between 1980 to 1995 using time-series data from the European Protest and Coercion Database. In spite of severe hardship during the crisis of the early 1990s, Swedish strike-rates declined. However, contention merely shifted from workplaces into the streets; there was indeed a protest movement against austerity, as shown by a series of large demonstrations, and some riots, between 1989 and 1993. Further analysis indicates this movement faded as it was increasingly chanelled into the electoral campaign of the labor pary; having won the 1994 election, the organised labor movement no longer had an interest in sustaining the protest movement against austerity..

IT-företaget Medius tillhandahåller en produkt för ärendehantering, Medius Flow. I denna produkt finns ett visst stöd för dokumenthantering, närmare bestämt en möjlighet att klassificera dokument och lagra dem via Medius Flow. En av Medius kunder har efterfrågat mer funktionalitet och möjligheter att kunna sätta rättigheter på dokument, alltså bestämma vem som ska ha tillgång till ett specifikt dokument.Examensarbetet har gått ut på att undersöka olika lösningar för att implementera dokumenthantering i Medius Flow, utvärdera dessa och sedan implementera den lösning som verkar vara bäst.Efter att en kundintervju utförts framkom krav på systemet i form av bland annat utökade rättighetsfunktioner, möjlighet att skapa arbetsflöden och att man lätt ska kunna hitta dokumenten.Tre olika lösningsförslag togs fram. Det första gick ut på att vidareutveckla den dokumenthantering som finns i Medius Flow idag. Det andra gick ut på att använda sig av ett tredjepartsdokumenthanteringssystem och sedan bygga en integration mellan Medius Flow och detta system.

Sigma energy app is a mobile application for subscribers to various energy subscriptions. The subscribers can use this mobile application to access information regarding their consumption, invoices and active subscriptions. The mobile application that was built consists of a GUI and a web API as middleman between the application and the database.                     .

Presently environmental and ethical matters are in the centre of attention and companies producing sustainability reports have become more common. It has also started to become more and more ordinary to assure these sustainability reports by an external part. However, the amount of assured sustainability reports differs a lot between different countries.There can be several reasons for why the companies chose to get the sustainability report assured. Previous studies state that the choice to produce sustainability reports can be re-lated to theories like the legitimacy theory, stakeholder theory and the agent theory. Other aspects that can affect the decision to construct a sustainability report can according to prior studies be different company characteristics and the national culture in the country in which the company is operating.