High brand equity is a great asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. This study examines which different attributes that contribute to enhance brand equity from customers point of view at the Swedish market for agricultural machinery. The study have been developed using a comprehensive literature search in order to investigate the field regarding brand equity and brand image. The literature review results in one product specific and one non-product specific approach in order to examine factors that contribute to enhanced brand equity. This takes the form as one survey-based approach regarding the non-product related attributes which is examined by interpreting the extra value added by different attributes.

During the last decade several cooperatives have struggled against many problems. Especiallyin North America several cooperatives have been forced to reconstruct, merge or have beenpurchased by other firms. There are many reasons behind these problems, but one observationmade on these cooperatives implies that they have one thing in common. The cooperatives areall very large and have a complex business structure.Lantmännen is one of the largest cooperatives in the Nordic Countries with its main office inSweden. In Nilsson et al.

Variation in tuber quality within a single field was one of the motives for a pilot study in Halland, in south-western Sweden conducted during 2002. Quality problems in potatoes have been increasing due to the aggregation of several small fields with different land use history into larger farm units, which are heterogeneous in soil properties and fertility. The study in Halland indicated that both the uniformity and the mean size of tubers may increase from site-specific K fertilization, whereas total yields may be unaffected. The results from this pilot-study with site-specific fertilization showed that tubers reached a more uniform quality and gave a more uniform mean size, while the total yield wasn't affected at all. Site-specific K-fertilization has been applied for some years in Halland with good results. The aim of this study was to test this technique in another potato growing area.

This work has been done to develop a plan for a future dairy barn at theGästgivaregården and to show the space needed for cows and replacement heifers. Itwould also show the storage that will be needed. The design was largely based on resultsfrom studies on six different farms, but also the facts that are taken from research papersand articles in order to compare theory with practice. Because some farms only whereinterviewed by phone I have used a query form to obtain comparable resultes.The aim is to build a new barn with Automatic milking. I've drawn a milking stable for120 milking cow and replacement heifers with the capability to house up to 140 milkingcows if the farm would expand in the future.Calculations of feed amounts and space requirements have been made to see how manyhectares are needed to supply the cows and replacement heifers with feed and to knowabout what size of storage space is required.The investigations made in this writing are to answer questions about the AMS-unit`sposition and how to best maintain a good health status in the herd.

The energy sector is facing an impending paradigm shift. Today?s technology enables the end-user to generate their own energy locally at home. Furthermore, recently developed storage technologies make it possible to balance energy demand with stored energy and integrate district heating with the local power grid. This means that in the future heat and electric power will interact and energy flows is converted over energy boundaries.

This study was carried out in Jordan with the purpose to investigate the bacterial microflora of egg shells from cage systems and from deep litter floor systems. Another aim wasto get a general impression of the hygiene, at farm level, of egg production in Jordan andthe factors affecting it.Eggs from two cage systems and three floor systems were analyzed, regarding bacterialcontamination of the egg shells. Egg samples were taken from the storage room, the eggcradle in the cage system and from the nest and floor in the floor system. To get a generalimpression of the hygiene at the farms, swab tests and air tests were performed. Swab testswere performed with a sterile cotton swab at the same units as the eggs were sampled andair tests were performed by opening petri dishes where the hens were staying.

To be a farmer and have suckler cows is a difficult combination especially considering the economy. Because of the increased feed costs, the margins have become tighter. The meat price from beef cattle has increased a little when this text is written (spring, 2008), but not so much that it covers the cost for feed etc. I have a small suckler cow production on approximately 30 cows and 2 bulls plus followers as a part-time business. The herd is tied in the old dairy stable built in the late seventies.

Vårt syfte med denna studie är att undersöka de kontroverser som uppstått vid vindkraftsetableringar på Västkusten. Detta syfte innefattar frågeställningar om vilka argument och aktörer som är inblandade och vad som formar en aktörs åsikter.Anledningen till att vi valde detta område var på grund av ett förslag vi fick från en konsult inom området. När vi studerat ämnet närmare insåg vi att det existerar kontroverser kring de olika etableringar som skett och även runt de som endast är i planeringsstadiet. Dessutom insåg vi att det inte fanns mycket aktuell forskning inom området.Studien är baserad på material som har insamlats i form av samrådsredogörelser, artiklar, insändare och fyra utförda intervjuer. Tolkning av materialet har skett utifrån en diskursanalys som gett resultat i form av tre olika diskurser inom kontroversen; Miljödiskursen, Lekmannadiskursen och den Ekonomiska diskursen.

The purpose of this paper is to study how the wooded hay meadow of the forest district of northeastern Scania is preserved today, and what local history it has, to thereby achieve a better understanding of the dynamics of the landscape and the complex of problems involved in keeping a historical element of the cultural landscape alive. To accomplish this, literature concerning the subject has been studied, experts have been consulted and an example, the old farm Sporrakulla in Östra Göinge municipality, has been studied. The paper states that the wooded hay meadow constitutes an important part of the history of northeastern Scania, where it provided leaf fodder and hay for the farmers keeping cattle. Today, however, only a few wooded hay meadows remain. One of these is the studied example at Sporrakulla, where juridical protection like Natura 2000 and financial support of maintenance like miljöersättningar make sure that the wooded hay meadow will remain.

The objectives of this experimental study were to investigate if a strategic method to supply loose housed sows with large quantities of straw 2 days before expected farrowing and if the sow?s body condition had any effect on the occurrence of shoulder lesions 5 weeks after farrowing. Data came from a study conducted on four commercial piglet-producing farms in southwest Sweden between March and December 2009. At each farm one batch of sows was followed during two consecutive lactations. The sows were randomly assigned to two different treatment groups and the sows that remained in the batch during the second lactation switched treatment group.

Priserna på åkermark har de senaste åren fallit kraftigt i Danmark, samma trend har dock inte gått att bevittna i Sverige. Prisfallet beror framförallt på att lönsamheten i lantbruket generellt har försämrats. Varför prisfallet är större i Danmark än i Sverige beror på de parametrar som skapar institutionella och kulturella skillnader mellan länderna samt klimat och bördighet. Syftet med studien är att skapa en förståelse för varför priset på dansk åkermark har sjunkit så mycket under den senaste perioden. Studien bygger främst på kvantitativ sekundärdata som hämtats från databasen, Farm Accountancy Data Network.

At the Skoghall pappermill, sulphatepaper pulp is produced in a continuous digester originally from 1969. To be able to maintain a high level of production there is a need for a process with few disturbances. Variations in how well the wooden chips are packed in the digester is one form of disturbance. Today there are no available measurements on how well the chips are packed. Instead this is regarded as being constant.

The corn plant came to Europe with Christopher Columbus in the 14th century and have ever since bin cropped here, but corn haven?t bin very common in Scandinavia until recently. The mainly use for this crop silage but even corn for grain is cropped in Europe. Corn for grain is a common part of feed in beef and chicken farming. In Sweden corn for grain is pretty rare but almost 1000 hectares are used for this crop, Lantmännen Sverige is the biggest buyer of corn at the moment.

The efficiency of the harvesters work is more often reviewed, than the work of the forwarders. In a local Stora Enso office the differences between the harvesters reported volume of timber, and the actual volume delivered to the industry had been noticed. Therefore, the decision was made to do a review on the forwarders work. The review was conducted together with a worker from Vmf Qbera, who is working daily with wood measurement, in order to get a valid evaluation of the logs. Eight sites were included in the survey, and on each site 50 logs were marked. Approximately one third of the marked logs were pulpwood, and the remaining logs marked were timber.

This master thesis sets out to compare the different public transport modes in Stockholm city.Both energy consumption and air pollution are compared. The chosen transport methods are car,bus and metro.Traditionally the rail industry has had environmental arguments as a strong competitiveadvantage when it comes to passenger transportation. However, in recent years the automotiveindustry has been getting more positive media attention regarding environmental issues, forexample Roger Kemp?s statement that the car is the most environmental friendly passengertransportation mode in the UK. This study will show the environmental advantages of railwaytraffic in cities.The energy sources of the world are not endless and the use of the different sources affects theenvironment in different ways.