ABSTRACT Title:                                                Retargeting- When display advertising builds                 loyalty Authors:                                           Mikaela Johansson och Anna Svensson Kjällberg Advisor:                                           Thomas Helgesson Level:                                               Bachelor´s in thesis in Marketing, (15 Swedish       credits) Spring 2014. Keywords:                                        Retargeting, branding Question:                                                    In branding, how should small e-enterprises            work with retargeting? Purpose:                                           The purpose with this essay was to identify how    retargeting should be used in small e-enterprises                             when branding. This was done by comparing two e-enterprises practical use of retargeting, with two                           brand consultants and two retargeting consultants theoretical knowledge within each expertise.   Method:                                            A qualitative method with a deductive approach    has been used to answer the problem statement.  Theoretical framework:                              Earlier theories about retargeting, brand building    and recommended practices, related to marketing                       on the internet, were presented in the frame of       reference. Empirical framework:                                 Primary data were presented by two respondents   representing each area: Companies, Retargeting                        consultants and Brand consultants.Conclusion:                                                   The          marketing tool allows companies and      their               brands to get the chance to appear in                        wide area                      networks on the internet.    The tool is primary used                                                                for a sales                      purpose but the tool also has potential in brand-                                                                       building purposes.

This thesis presents the question of a possible breakthrough for mobile payment solutions in Sweden. The way payments are made and the way cash is being used in the society is changing. To be accepted as an alternative method, if cash isn't king anymore, the new technology will have to acquire user acceptance. In this thesis a case study of Swish, a mobile payment solution for P2P-payments, is presented. The focus of the study is customer value and technology acceptance of the service.

In the future network-based Swedish Defence (NBD), attaining information superiority will be of great importance. This will be achieved by a network of networks where decision-makers, information- and weapon-systems are linked together. As a part of the development of NBD, we have performed a study of user interface design for a future network-based tool package for analysis of sensor systems, referred to as the C2SR-system. This thesis was performed at Ericsson Microwave Systems AB, Sensor and Information Networks, during the autumn 2002. A pre-study concerning the requirements of usability, trustworthiness and functionality of a user interface for the C2SR-system was performed.

Denna uppsats diskuterar, utifrån relevant teori inom narratologin, det filmiska förstapersonsberättandet och dess konstruktion. Med utgångspukt i en synkron studie av ett antal förstapersonsfilmer (Where the Truth Lies, Millennium Mambo, The New World, The Thin Red Line, The Brown Bunny, Eyes Wide Shut och L'Intrus) diskuteras vilka implikationer dessa filmer har för filmteori rörande just det subjektiva berättandet och om det i någon egentlig bemärkelse finns en filmisk motsvarighet till det litterära "jaget"..

This Master?s Thesis deals with a special problem that may be of importance when planning a frequency hopping mobile communication network. In normal cases the Frequency Assignment Problem is solved, in order to plan the use of frequencies in a network. The special case discussed in this thesis occurs when the network operator requires that the frequencies must be arranged into groups. In this case the Frequency Assignment Problem must be solved with respect to the groups, i.e.

Lean has been studied intensely since the 1980s and it has been tested and successfully implemented in a wide variety of businesses. This thesis aims to examine the potential effects of a Lean implementation on meeting efficiency, a topic that has gotten little attention in the research community. First, a number of meeting problems are introduced, as they are perceived from the company that is the subject of the study. Second, the potential of introducing Lean in a meeting process is evaluated using the Lean Thinking principles. Third, the wastes that are generated from the meeting problems are identified.

This Master's thesis work was done at SLU, Uppsala, Sweden in cooperation with Upplandsstiftelsen and Uppsala County Council. The studied area is pointed out as an area for EU´s LIFE project, NATURA 2000, concerning the Scarabid beetle Osmoderma eremita. The studied area lies in an agricultural landscape rich on deciduous trees, about 15 km south of Enköping in the County of Uppland. The species is dependent on large, old, hollow trees, which are exposed to sunlight, usually oak trees in this area. I studied the area in detail concerning large old trees (>70cm ø), middle-aged oak trees and young oak trees.

The purpose of this thesis was to create a strategic/tactical road access plan. This was done by designing an analytical method which gives the road manager a template to create long-term road access plans. The analytical method will help to identify and appraise roads to be upgraded and give information when it is time for building new roads. The study method involved developing an analytical method. The method was comprised of five main parts: the harvest plan, analysis of the road network, transport costs, quality and storage costs and finally, identification of investment alternatives.

My thesis is a combination of theory and practice, where theory is meant to create a context and a background for my interpretation proposal. I wanted to ?access? the ideas that are always in the background of the reasoning which underlies both planning in a larger scale, and the design of a place. I wanted to make a ?work of ideas.? In the process of shaping the proposal, I wanted to be deleted from the site itself.

The purpose of this study is to look at the line extensions of the Swedish dairy company Skånemejerier. We have chosen to focus on how trends in ecological products and Functional Food influence the line extensions. The competition in the food sector have made it harder for companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to establish a greater understanding for the case itself.

In Sweden approximately ten percent of all children grows up in a family where at least one parent is having an alcohol related addiction. Since 1998 the development of group activities for children in this situation has been immense. The aim of group activities is to break the child's isolation and make them feel that they are not lonely in their experiences, give them knowledge about addiction and relive the pressure of guilt and responsibility.In a comparative study we examined studied how two different group activity models one with the conception of illness and one without, use the children's network to support the group process. The aim was also to find each models definition of the "normal family", since we understood the groupactivity as a part in the normalization process. We reached our aim through interviews with group leaders and by literature studies.

Regional European Offices with the purpose to represent regions and municipalities in the EU-system have had a substantial expansion over the last years. One example is the North Sweden European Office for the counties of Norrbotten and Västerbotten, consisting of seven different headmen who are representing both the private sector as well as the public system. This diverse leadership representation makes North Sweden a very good example on a so called Quango, organisations that stand under simultaneous influence from both public and private sectors. These Quangos opens up new possibilities to solve public problems, but they also bring together two different working models which is not always easy to handle for a Quango. According to earlier surveys some characteristic Quango problems within North Sweden exist, for example the ability to prioritize and thereby be as effective as possible.

BACKGROUND & During the last century, the Swedish chemical industry has developedPROBLEM: considerably in regard to respecting the environment. Following various discharges and pollutions during the first half of the 20th century, environmental concepts such as CSR, Responsible Care and REACH have developed in order to improve the situation. Today, environmental issues play a central role in the society, but what are the reasons behind this increased environmental commitment? PURPOSE & The purpose of this thesis paper is to study the driving forces behindDELIMITATIONS: the increased environmental awareness in companies. Is this mainly due to stricter legislations, or do factors like pressure from the general public, the industry or customers play a more vital role? Furthermore, do economic incentives exist, that make it interesting for companies to invest in environmental awareness? Since the chemical industry spans over a wide spectrum in regard to environmental issues, this paper will focus on a specific area of the industry.

The purpose of this study is to look at the line extensions of the Swedish dairy company Skånemejerier. We have chosen to focus on how trends in ecological products and Functional Food influence the line extensions. The competition in the food sector have made it harder for companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to establish a greater understanding for the case itself.

Syftet med detta examensarbete är att undersöka om och hur elever uppfattar begreppen omkretsoch area. Då vi båda studerar till matematiklärare anser vi att detta arbete kan stärka oss i vårlärarroll samt utveckla oss inom arbetsområdet geometri.Vi började med att göra en diagnos med ca 40 elever. Genom att djupintervjua tre av elevernafick vi en bättre förståelse för varför eleverna svarade som de gjorde på diagnosen.Genom att göra en läromedelsgranskning av de aktuella läroböckerna ville vi se om dessa kanspela roll när det gäller elevernas kunskap inom detta område.Resultatet visar att de flesta eleverna klarade att räkna uppgifter inom området omkrets ellerarea och använda sig av dessa begrepp när uppgiften var ?given?, på så sätt att eleverna får vetavad som ska räknas ut (area eller omkrets). Problemen dyker upp när eleverna får svårareuppgifter som är konstruerade på ett sådant sätt att de inte får en given metod att lösa uppgiften,det vill säga när det är oklart hur eleverna ska angripa uppgiften..