Purpose: The study aims to, from a companys point of view, describe how strategic work with customer loyalty is done.Conclusion: Another possible way to try to create loyalty is to exceed the expectations whether the customer is a member of the loyalty program or not. A strong brand with a good reputation can also contribute to a stronger loyalty. Reward systems gradually reward the customers since they first need to collect points, or in this case miles, to be able to use them later on. The staff is often educated in service to be able to interact with the customer in a professional manner. One way to interact with the members of the loyalty program is through profiles on the internet.

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

AbstractThe aim of this thesis is to analyse a proposition that was made by the Swedish liberal party in the election campaign in 2002. The proposition was part of an integration program and the main point was that to become a Swedish citizen you should do a test to prove your ability in Swedish. In this paper, I?ve been investigating the way that this proposition was presented and the reactions that it met among the Swedish people. In my work I have noticed that there are some specific arguments that were very powerful and which were the ones that attracted most people.

The aim of this study is to examine how zodiac signs are depicted through social interactions from an identity perspective and if zodiac signs can be seen as a form of divination. Our method was based on the answers of seven informants (six interviews in total), all of whom were interested in astrology with two of the informants having the title of astrologer by profession. After the implementation of Erving Goffman?s dramaturgical theory regarding identity and Jesper Fr?kj?r S?rensen?s divinatory perspective, we found evidence in the orrelation between zodiac signs and identity, along with astrology having little to no correlation with divination. The results show that although the majority of the informants were hesitant to the assertion that astrology can provide divinatory evidence, many of them still consumed and followed astrological advice based on prognosis.

My goal with this Project was to create four pictures which de¬scribed four different emotions. The purpose of the project was that the pictures would be placed in a psychology department and they could use them as a starting point for a discussion about the patients? emotions. My personal purpose was that I wanted to create pictures in scale 1:1 in an analogue fashion, and try to learn more about how people see and feel about pictures. What kind of thoughts can a picture give you? Can I create a picture which can be used as a platform for a discussion? Can I make a picture which describes an emotion? The making of the pictures started with developing ideas and then I took photographs of my friend Joel, in different situations and moods, which I used as reference for my paintings.

Abstract:The aim of this study is to critically analyse the discourse of linkworkers, a integration project in a ?multicultural? school in Malmö. In the project, four persons with different ethnic / cultural background where employed to work as a link between the school and the parents, and between the Swedish culture and the children's and the parent's ?original? culture. My material consists of evaluations of the project and interviews with school staff.

Background: The valuation of Biotechnology companies is difficult in many ways. Patent and human capital are hard to value and also there is a great uncertainty about the success of the compaines research programs. Are traditional valuation models really useful when it comes to research companies or do they result in false values of the companies? Purpose: To study what values different valuation models gives biotechnology companies and how they correspond to the market value. Method:We have studied financial litterature och found the most common used models today.

This essay is focused on Öland during the Iron Age, with focus specifically on the Roman Iron Age and the Migration period. The study takes its starting point in the large number of fortifications that was active across Öland at the time. The essays main area of investigation will be the central and southern parts of Öland as the fortifications, together with other parts of the Iron Age society around them such as graves and settlement, will be presented. The landscape in which the fortifications and their surroundings are placed will also be described. With the Migration Period being a keyword for almost all the fortifications on Öland, the subject will also be to describe if any sort of change can be seen in the settlement patterns during this unstable and troubled time.

The world?s growing need for energy together with a desire to ward off the worst consequences of global climate change has resulted in a never seen desire to invest resources in renewable energy sources. Biogas production through anaerobic digestion is one of those growing energy sources. In Sweden there are over two hundred plants that uses this biological process to break down organic substances while producing carbon dioxide and the energy-rich gas methane.This master?s thesis has focused on development of the mixture of different organic substances that is treated at a specific plant, namely Mosserud biogas plant.

This study was made in an attempt to give the forest research centre Mógilsá a producedtetratherm map and a better understanding of how topography and temperature influencethe growth of two tree species. The digital tetratherm map model, covering the northernpart of Iceland, was developed to investigate the correlation between tetratherm and thegrowth of Picea sitchensis and Larix (sukaczewii + sibirica). The study confirms theusefulness of digital terrain models in providing data for a lot of different factors and forthe tetratherm model. Hopefully will this tetratherm map be used in future studies.Secondly, investigations were made correlating the growth of the two species againsttopographic factors representing height above sea level, distance to the sea, slope andtopex. Thirdly, investigations were made comparing the aspect and the ground shape tothe growth.The growth rate of Larix had strong significant correlations to the tetratherm and thedistance to the sea- factors.

This paper examines the non-profit organization Friskis&Svettis in order to gain insight into whether governmentality is used and if it is being used in what way. Furthermore we analyzed the requirements and consequences that that may have developed out of this governance structure. To get answers to the questions asked in this paper, a qualitative approach has been taken by the use of interviews with officials at Friskis&Svettis Uppsala. The conclusions drawn from the survey is that there are factors that indicate that governmentality is used within the organization by way of the use of guidelines which can be seen as a technique to control individuals and point them in the desired direction, and the follow-ups that can verify that the guidelines are being followed by the officials. The guidelines and the follow-up have also been an organizational requirement.

Snow White through Grimm and Disney - A Comparative StudyThis essay attempts to discern the differences regarding six Swedish versions of the fairy-tale Snow White and the Seven Dwarfs over a period of 150 years. Focus is placed on structural transformations through time and media according to the analytical theories of Vladimir Propp. Attention is also given to former research done on the impact of the fairy-tale on the child from a psychological and social point of view. Of interest is the historical background of the tale, commencing with oral tradition, and how this was dealt with by the Grimm brothers. Three of the versions used for this comparative study are variants of the Grimm tale, and three belong to Walt Disney productions, i.e.

The aim of this study was to give an insight of the construction of girls in their relationships with friends and lovers in the Swedish magazine Julia. The magazine turns to girls of age nine to fourteen. The research questions were 1) What is the construction of the girls in their relationships with friends and lovers about in Julia? 2) How are girls constructed in their relationships with friends and lovers? Three issues of the magazine from the winter of 2014 were selected as material for the study. Critical discourse analysis (Fairclough, 1992, 2010) was the point of departure in the analysis.