Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.

Humans have inhabited mountainous areas in northern Sweden since the end of the last glacial period, ca 8000 B.P., and their presence has marked the landscape in various ways. Older traces include the remains of hearths and dwelling sites, but there are also remains, such as culturally modified trees (CMT's), resulting from more recent activities in forested areas. This study aimed to document how people, both indigenous Sami's and Swedish settlers, have used an area northwest of Ammarnäs in Västerbotten, during the last 300 years, and what traces their activities have left in the area. I used historical records as well as an inventory of CMT's in the area to address this aim. Historical records of Sami activity are meagre, but it is clear that the people of the Ran and Gran Sami villages utilized the area long before 1500 A.D.

The thesis has been made for NCC Teknik in Gothenburg. The NCC Corporation is one of the largest leading companies in Scandinavia within the construction industry. NCC is active throughout the whole construction process, where one part is to carry out soil investigations prior the construction of various buildings, for example residential buildings. NCC Technology wants to visualize the samples taken at the construction sites in 3D for clients, authorities and also internally to show in a simple and understandable way how contamination is spread out in the soil.The thesis includes the area of Limhamns läge in Malmö, previously an industrial area. The area has previously included a concrete factory and the contamination from that factory has lingered in the soil.

Ask any constructional worker and there is a high probability that this person knows a colleague with pain or other disorders caused by working with power tools.According to the Swedish Work Environment Authority 71 percent of the Swedish constructional workers is exposed to vibrations at least 25 percent of the working hours. Despite this, the number of reported occupational sicknesses caused by vibrations is as low as 1, 4 percent.JM Ltd. is one of the largest constructional companies in Sweden. Their main business is new housing and development of residential areas. God quality and low impact on the environment is a part of great importance in the company?s long-term goals.

In coastal wetlands carbon/organic matter can be stored for long periods of time thanks to, among other things, the presence of water which slows down the decomposition. Because of this, restauration and management of such habitats have the potential to decrease the emission of greenhouse gasses and help mitigate climate. Internationally these environments are called ?blue carbon? ecosystems. In Sweden, alder (Alnus glutinosa and Alnus incanata) covered wetlands along the coast is a nature type that potentially could function as a ?blue carbon? habitat.

Most swedish newspapers have a homepage where their news are presented. Existing guidelines describing how to write for the web often recommends you to keep it short and stay objective. But how about longer pieces of content presented in the print version? What will become of reports, interviews and essays as we?ve come to know them as the printed newspaper goes digital?Interviews with representatives of five swedish newspapers shows that the extent to wich content is being published on the web is connected to the overall purpose of the web presence. The fact that many newspapers does not publish longer pieces of text on the web rather seems to be an economic issue, than a matter of good readability.Past studies shows that longer pieces of text may well work on the web, if the reader?s interest is big enough.

This case study is based on a previous documented method of manufacturing artificial nest containing pre-colored hen eggs. This method is going to be used to find, if the wild boar population, which is growing in number, is a threat to the capercaillie population.  In comparison to the wild boar population, the capercaillie population is diminishing in different parts of Sweden.  In order to find out if they are affect by each other, the case study was carried out during the months of April to May 2009. 100 artificial nests were placed out on various locations on the Södertuna estate just in the outskirts of Gnesta. The unique aspect of this study is that a fenced environment to keep out wild animals is used to conduct this study, which has been previously known to be free from wild boar, but the area outside has sittings of wild boar. So to fully understand how this affects the capercaillie population, 50 of the nests were placed outside the fence area, while the other 50 nests were placed inside the fenced area. The sites were visited on two separate occasions, and were noted of the changes inside and outside the fenced compounds.

The concept of the work-first principle (arbetslinjen) might be considered old, but still serves as the main principle as well as an instrument in the Swedish labour market and social policy today. The original idea was that work and willingness to work was to be rewarded, especially due to a common opposition against the passive receipt of grants. The general definition of work, today, is that it is something desirable that should be achieved and that unemployed primarily will be offered training or work rather than grants and subsidies. When the Moderate party re-launched themselves as Sweden's "workers' party of today", in the beginning of the 2000's, the concept was brought back into the spotlight. In the elections of 2006 and 2010, the labour market was widely debated and become a controversial issue, with the concept of the work-first principle playing a major role.The purpose of this thesis is to analyse and problematize how the concept was presented and explained in the nationwide newspapers Aftonbladet and Svenska Dagbladet during the 2010 elections, this in order to increase the understanding of the concept?s contemporary definition and policy implications.

This thesis treats Building Information Modeling, BIM, in the production stage. Brieflydescribed BIM is virtual model of a building object where all information about theobject is gathered. All the involved operators in the construction project have access tothe model and can gather or share information about the project. There are several waysto apply BIM in the production stage. This thesis primarily deals with visualization of theobject, preparation and planning, the ability to take amounts from the model andcoordination and clash control.The basic issue was highlighted by Byggdialog AB.

The writing style of a particular author can be divided into many subfeatures, for example use of words, language and syntax. Focusing on the latter, this study aims to show how well syntactic information alone can attribute the correct author to a document. Syntactic information is defined as overlapping syntactic subtrees of height one (1) for all sentences of all included documents. The performance is compared to that of the previously very successful method of comparing stop word frequencies. These are words normally excluded from search engine queries, because they are present in all sorts of texts regardless of topic.

TitelDagstidningen på 3,5 tum? - en nutids- och framtidsstudie av svensk dagspress förhållande till mobila tjänsterFörfattareMagnus Ekström & Björn GranstrandKurs LME310/MK1500 - Examensarbete i Medie- och kommunikationsvetenskapTermin HT-08Syfte Att undersöka de svenska dagstidningarnas satsning på mobila tjänster i nutid och framtid.Metod och materialEn kvantitativ enkätundersökning till ansvariga utgivare på samtliga svenska dagstidningar medutgivning minst 3 dagar/veckaHuvudresultatDrygt 40 procent av ansvariga utgivare anser sig ha mobila tjänster och 69 procent totalt anser sig ha det inom 2 år. De vanligaste tjänsterna är tjänster som baseras på mobiltelefonens SMS-funktion.Tjänsten att publiken kan skicka in nyhetstips och nyhetsbilder via SMS/MMS erbjuds av drygt 80 procent av dagstidningarna vilket är betydligt mer än de 40procent som från början ansåg sig ha någon mobil tjänst. Övriga vanliga tjänser är nyhetsprenumeration där dagstidningen skickar ut nyheter till läsaren via SMS. Resultatet visar också att relativt nya tjänster som taggtjänster och lokationsbaserade tjänster inte har någon spridning idag.

I denna uppsats undersöks medierapporteringen i expressen.se och aftonbladet.se under kravallerna i Husby 19-23 maj 2013, samt dagen därpå, den 24 maj 2013. Fokus ligger på olika gruppers förekomst som källor, exempelvis poliser, Husbybor och organisationen Megafonen.Uppsatsen består av en kvantitativ och en kvalitativ undersökning. Den kvantitativa delen fokuserar på vilket utrymme olika grupper får i egenskap av källor. Artiklarna har samlats in och därefter analyserats utifrån variabler som grupp, kön och citatlängd. I den kvalitativa delen undersöks på vilket sätt källorna framställs i tre utvalda texter.

Following paper deals with the questions about prehistorian and medieval settlements in the Mälar Valley and their relations to the historically known hamlets or single farmsteads from the 17th- and 18th-century cadastral maps. Models over settlement development through the period A.D 200 to 1700 done by geographers Ulf Sporrong and Dan Carlsson are tested and compared to the knowledge won by recent archaeological excavations. Is there a connection between the older settlements linked together by dry-stone walls and the late Iron Age settlements? Does the picture differ from the one presented for the Gotland region? How well are the general theories about different settlement development depending on basic natural conditions as for the potentials for cultivation and topography, corresponding to the physical remains?  Are there other factors involved when the settlement structure takes its form?The methods that are used here constitutes mainly of a comparison between different locations in the Mälar Valley that has got a well known prehistory thanks to extensive archaeological excavations. Cadastral maps, soilmaps, topography maps and maps over ancient monuments are intertwined to the same map and analyzed through works in Geographical information systems.The results of this study reveal an interesting suspicion in the continuity-question through the Iron Age.

In the 1970´s the North American lodgepole pine (Pinus contorta) was introduced to Sweden in large scale. The lodgepole pine affects its new environment different from Scots pine (P. sylvestris), leading to a change in biological diversity. Forestry today affects the ground beetle fauna (Carabidae). Habitat specialists associated with older forests are first affected. When the canopy closes again after a clear-cutting species that prefer open habitats reduces and those who prefer mature/closed forests increase. In this study we compare differences in diversity and community structure of ground beetles in stands of lodgepole pine and Scots pine.

Most swedish newspapers have a homepage where their news are presented. Existing guidelines describing how to write for the web often recommends you to keep it short and stay objective. But how about longer pieces of content presented in the print version? What will become of reports, interviews and essays as we?ve come to know them as the printed newspaper goes digital?Interviews with representatives of five swedish newspapers shows that the extent to wich content is being published on the web is connected to the overall purpose of the web presence. The fact that many newspapers does not publish longer pieces of text on the web rather seems to be an economic issue, than a matter of good readability.Past studies shows that longer pieces of text may well work on the web, if the reader?s interest is big enough.