The purpose of this Masters thesis is to investigate if gender stereotypes are mediated to children between 0-3 years through books suitable for their age. This thesis concerns books that are available in public libraries. The content will be analysed by using a combination of methods, both content analysis of all the books in our study and a qualitative analysis of a smaller number of these books. With inspiration from both Robert Connell and Yvonne Hirdman and their theories of gender and gender stereotypes, this material was read and we wanted to examine if books for very young children might establish stereotypes. Our analysis showed that many known stereotypes are common in these books.

Our aim with this study is to investigate whether or not Utbildningsradions - which is a public broadcasting agency - educational programmes reproduce the existing gender patterns of the female and male genders. We have chosen to analyse two educational programmes, Home Farm Twins and Rena rama forntiden.We use a social constructionist theory regarding the construction and reproduction of gender and the method we have chosen to use is a qualitative content analysis to study the educational programmes.Our conclusion is that in the case of Home Farm Twins, it reproduces the current stereotypes that exist in society. Rena rama forntiden on the other hand does not, the program has got a clear gender perspective in regards to its content. Though it can be said that in some ways it does not reflect upon the gender patterns that exist in society today, to a satisfactionary extent.Utbildningsradion does not achieve its policy concerning Home Farm Twins, but on the other hand it shows that in the case of Rena rama forntiden they do own up to the standards regarding cultural diversity and creative aim..

The purpose of this study was to understand whether there is a difference in how the Swedish police work with Facebook in two municipalities with different criminal records. The methods used were qualitative interviews with the ones responsible for the Facebook-sites and quantitative content analysis of different Facebook-posts, both from members of the Facebook-site and from the police themselves.Among the theories used in this study were the ?four-step relations process? by Cutlip, Allen and Broom, theory around public relations and theory around the public sphere by Habermas.The results showed that there is a difference in how the police uses Facebook between the municipalities and one of the conclusions is that this is mainly because of the ways that the police choose to work with Facebook rather than the difference in criminal records. Another conclusion is that the police get positive feedback from the members on their Facebook-site, and that how much the police uses Facebook as a tool depends a lot on how much resources they have to spend since the ones writing on Facebook are policemen and policewomen, and that the police do not have someone who works with the Facebook-site as a primary task.Keywords: Facebook, police, social media, qualitative interviews, quantitative content analysis, authority, public relations..

Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.

The aim of this study was to examine the view that officials involved in youth unemployment have on the significance of collaboration between organizations working with unemployed youth. The study was based on nine qualitative interviews with officials from PES offices and from municipalities such as job coaches. The results were analyzed based on qualitative content analysis. The analysis led to two different themes: conditions and the individual. In the analysis two different theories were used, new institutionalism and Lipsky's theory about street-level bureaucrats.

Stroke is one of the most common diseases in Sweden and the third most common cause of death (National guidelines concerning stroke, 2000). Dysphagia is a common problem for stroke patients with almost 50 percent of patients suffering from severe swallowing dysfunction (Axelsson, Asplund, Norberg & Eriksson, 1989). The purpose of this study was to investigate how stroke patients with dysphagia experience their swallowing disorders. The method used was a qualitative literature study. An analysis of content was carried out using ideas and inspiration from Graneheim and Lundman (2003).

AbstractAuthors: Mikael Gustafsson & Kristofer von WachenfeldtTitle: With help from people and cattle; to recover from mental illness in a rural environment [translated title]Supervisor: Kent-Inge PerseiusPurpose: The aim of this study was to examine feelings of recovery from mental illness in the perspective of individuals participating in Nymålen; a rural- situated facility focusing on recreation- and work- related interventions. The study took place outside of Oskarshamn, Sweden. The study focused on if, and in that case how, Nymålen contributes to recovery from mental illness. We were also interested in which factors affecting the recovery-process, as expressed by the participants themselves.Method: Eight individuals from Nymålen participated in individually performed semi- structured interviews. The collected data was then coded and categorized to enable further analysis by using Qualitative content analysis inspired by Graneheim & Lundman (2003).

The purpose of the study was to describe how care givers experience working with people who suffer from dementia and acting out behaviour and to illustrate the importance of the care givers approach. Sixteen caregivers were interviewed from different nursing homes in the middle of Sweden. The interviews were analyzed with qualitative content analysis. The result is divided into two content areas. The analysis of the first content area, care givers experiences of meeting people with dementia and acting out behaviour, resulted in three categories, which deals with the approach.

Title: Familjära chefer och opersonliga ledare ? en studie om reproducering av stereotypa könsroller i intervjuer med kvinnliga och manliga chefer i Dagens industriAuthors: Linnéa Pettersson and Lovisa WaldeckSubject: Undergraduate research paper in journalism studies, Dept. of journalism, media and communication, JMG, University of GothenburgTerm: Autumn 2013Supervisor: Mats Ekström, JMG, University of GothenburgPages: 33Purpose: The main purpose was to identify and examine the difference between how thebusiness newspaper Dagens industri portray male and female CEOs and executives.The study focuses on longer interviews of more personal character.Method: Qualitative content analysisProcedure: Fourteen interviews in Dagens industri, with seven men and seven women, were described and analyzed.Results: By using qualitative content analysis we were able to find that stereotypic gender roles are being reproduced in many ways in Dagens industri. The interviews with the female leaders have a more personal character with a larger focus on their private life while men gets to answer more technical questions related to their company. Women are questioned about their children and home while men are not.

This essay is a case study of how two non-profit organizations, in the same line of business work with external communication and new media such as Internet and social media (Facebook and Twitter).Both these organizations are located in different countries and the purpose of the case study is also to find out if the differences in their work methods in communication depend on organizational or cultural differences. The case study was conducted in the organizations Sverige Amerika Centret in Karlstad, Sweden and The Swedish Council of America in Minneapolis, US. A qualitative approach executed through interviews and a qualitative content analysis of the organizations annual report from 2010. The result of the interviews and the document content analysis shows that there are differences in the way these organizations handle their work with external communications and new media. One of the organizations uses new media more actively in their work with communication and through that channel creates a relationship with its external audiences. The theories that has been used for this case study is Organization communication, Intercultural communication, Public Relations and Organization culture. Keywords: external communication, new media, culture and employees..

Stroke is one of the most common diseases in Sweden and the third most common cause of death (National guidelines concerning stroke, 2000). Dysphagia is a common problem for stroke patients with almost 50 percent of patients suffering from severe swallowing dysfunction (Axelsson, Asplund, Norberg & Eriksson, 1989). The purpose of this study was to investigate how stroke patients with dysphagia experience their swallowing disorders. The method used was a qualitative literature study. An analysis of content was carried out using ideas and inspiration from Graneheim and Lundman (2003).

This study aims to gain greater knowledge about the use of framing in local sports journalism. We did this by doing a qualitative content analysis of the local Swedish newspaper Barometern/OT and it?s coverage of the largest local football team, Kalmar FF. We randomly selected six of the team?s games during 2014 and analysed all the texts that had to do with the games, except for shorter texts and texts that are supposed to be based on personal opinions, such as chronicles.

The purpose of this paper is to examine how the Greeks in connection with the crisis in Greece is portrayed in Swedish newspapers, as well as the second generation Greeks in Sweden experiencing and interpreting the portraying and how it affects their everyday lives. The idea is to create an understanding of what happens when ethnic aspects is being portrayed in the media and how it is perceived and interpreted by second generation immigrants, and what this might mean for the impact of their daily life. The study is based, therefore on the following questions; how are the Greeks in connection with the crisis in Greece being portrayed in Swedish newspapers? How does second generations Greeks in Sweden perceive and interpret the portraying, and how it affects their everyday lives?The study's basic methodological approach is qualitative text analysis and qualitative interviews. Qualitative text analysis is to bring out the essential content through careful reading of the text parts and the context in which it is included.

This essay is a study of  textbooks in religious education for middle school. Textbooks are for many, the first contact with religion and they contain a shorter description of different religions. The study is supported by theories of 'Islamofobi' by Mattias Gardell as well as oriental studies by Edward W. Said. The purpose of the study is to examine how textbooks describe islam and muslims' situation in Sweden.

This study concerns how Muslims are portrayed in a choice of twelve news articles from Swedish dailies and tabloid newspapers on the aftermath of the film Innocence of Muslims published on YouTube. All articles are distributed in the newspapers Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet in the period of September 11th, 2012 until September 30th, 2012.For this study, a qualitative text analysis has been embraced and focus has been on van Dijk?s Critical discourse analysis to the texts, with additional features from semiotics applied on the images.The theories consist of Critical discourse analysis, hegemony, ideology and power, postcolonialism and stereotyping.In the qualitative content analysis, concrete examples from the articles are retrieved and commented. These have been divided into various themes, which are trends that the authors have been able to distinguish in the analysis.The result shows that Muslims in the analyzed newspapers are portrayed as the others, unimportant and extremely religious, in a negative manner rather than a positive. Moreover the press has tendencies to generalize Muslims as a group.