- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

This study examines the eWOM effect, more specifically: how customer reviews effects consumers. The study is based on a modified version of the Regulatory Focus Theory which describes consumer behavior using consumer consumption goals. The purpose of this study was to examine how positive and negative customer review's influence consumers when analyzing products that are equally characterized by two consumption goals: promotion and prevention goals. The authors combined quantitative (questionnaire) and qualitative (focus groups) research methods with the sample selection for both research methods being based on students of Södertörns University. Results indicate that negative customer reviews have a stronger influence on consumers than positive customer reviews when analyzing products that are equally characterized by the promotion goals and prevention goals.

The guest harbor on Utö, Utö Gästhamn, is currently using electricity for heating all of the water used in the showers and taps. Because of the large amount of visitors, especially during the summer months, the hot water usage gets very high and that is also the case for the electrical bills. During the year of 2011 the cost of electricity for Utö Gästhamn reached a total of 257 500 kr. Out of these 257 500 kr approximately 142 000 kr, 55 % of the total cost, were because of the water heating.The report is the result of a cooperation with Skärgårdsstiftelsen, the Green Islands-project and Utö Gästhamn where the mutual goal is to dimension a solar energy system, to promote the sustainable development.Initially the different techniques for the solar energy system are researched. The techniques are plane solar collectors, evacuated tube collectors, pool collectors and photovoltaic cells.

Today most ice rinks in Sweden use secondary refrigeration systems with a solution of calcium chloride and water as secondary refrigerant. Due to the large amount of energy such a system uses more efficient systems would be desired.An earlier study concluded in the possibilities of using carbon dioxide as secondary refrigerant with copper tubes as the loops in the ice rink. Since then 3 ice rink refrigeration systems has been built with carbon dioxide in copper tubes. Excluding the ones being direct involved in those projects there is still very little knowledge about how these system works. This study has been made primarily with the aim of adding to the knowledge concerning availability and cost and secondary to look at possibilities for improvement.A comparison between systems with carbon dioxide, calcium chloride respective ammonium solved in water has been made by using Decision Matrix.

Ensåsengruvan is a mine situated within Ljusdals municipality in central Sweden. Themine was in use from 1984 to 1991 and has since been undergoing a remediation program. Mine tailings from sulfide rich ore is a potential environmental hazard due to its tendency to cause acid waters and heavy metal leakage. Lake Ensjön is situated one kilometer from the mine area. Due to the hydrological conditions it was not expected to receive inflowing water from the mining area.

The purpose of this thesis is to assist the Swedish energy company NIBE Energy Systems in their studies of adaptive regulation applicable to electrical water heaters. Due to coming energy classifications of these appliances in the European Union, NIBE Energy Systems needs to use adaptive regulation, called Smart Control, to keep their products in the best possible energy class and remain competitive to the market. By using this Smart Control regulation a 2-3 % improve-ment of efficiency can be credited the system. This is a small number, but heavily needed, since the energy classes are based on the idea that the European Union is provided with electricity from coal condensate power resulting in a 40 % maximum efficiency. Furthermore, doing noth-ing will result in some water heaters not being approved to use on the market from 2015 due to low efficiency.

The aim of this work was to investigate possible risk factors for colic in horses, and to describe what horse owners can do to prevent this condition. The gastrointestinal system of the horse is constructed for continuous high fibre consumption for a period up to eighteen hours a day. Under those conditions, the continuous flow of digesta stimulates gut motility so that the intestines move constantly. When the diet is changed rapidly and the horse is being fed high rations of concentrates each day, the risk of getting colic is higher compared to when consuming less concentrates and giving the horse a stable diet. Lack or absence of access to water and restricted allowance to move freely every day increases the risk of colic. Changed management practices and decreased activity contributes to increased risks, as well as other critical risk factors such as breed, season and age combined with rapidly changed management. More knowledge and education is required of the horse owners about feed requirements in the horse, management routines and rapidly changed activity..

Chile and Santiago are struggling with heavy environmental problems as a consequence of urbanisation and industrialisation. In the Santiago region the air is seriously contaminated and most of the rivers are classified as heavily polluted.The aim of this thesis is to survey the industrial fluid waste situation in the Santiago region and to make suggestions on technological improvements or process changes. The purpose is also to study five different enterprises more closely and to give more detailed suggestions for improvement. Another purpose is to summarize relevant Chilean legislation.Information, provided by the supervisory authority, about the release of industrial wastewater to rivers has been analysed. Deep interviews have been made with authorities and consultants.

SummaryIn the area to the east of Hue city, in Vietnam, lays Tam Giang lagoon, one of Asia's largest lagoons, with an area of 22,000 hectares. This lagoon is suitable for aquaculture. One reason for this is because the salinity differs from sweet to salty in different parts of the lagoon. The Vietnamese Government advocates an increase in environmentally-friendly aquaculture and the fish Siganus guttatus (Rabbit fish) is a candidate for this. This fish eats mainly algae and can be cultivated in a polyculture.

Drinking water is produced from raw water and is either from groundwater or surface water. This thesis aims to find out if the cleaning process of raw water is sufficiently effective. This is important because consumers are otherwise at risk of waterborne infection caused by pathogens. There are three groups of pathogens; bacteria, virus and parasite. These have different characteristics which mean that they require different water treatment to be separated.

The purpose of the thesis was to map the hydraulic load on the Knivsta river from stormwater runoff, and build a platform for further studies of pollution loads on the rivers ecosystems. New residential areas are planned to be built in Knivsta municipality and it will have an impact on stormwater flows to Knivsta river. To examine the impact this will have, simulations were made in the area as it stands today and after expansion work. The work includes calculation of flows from the populated areas but also from the catchment area around it consisting of woodlands and fields. Because of expected climatic changes which may affect rainfall, the simulations have been performed with different return periods for rainfall data.

Intelligent IT-based solutions, often called Smart Grids, are considered to be the future balancers of renewable energy sources. One area within the Smart Grid concept is called demand response, which is focused on making customers more consumption flexible by making them more active in their consumption. In this thesis the aim is to analyze a business model by investigating the income potential for a demand response solution as well as its market potential. This has been done through literature studies, interviews and development of a computational model.The use of 5000 households with flexible consumption can provide a cost reduction of 17.2% or 2.4 million SEK for a balance responsible party during an average year. If the solution is used to make strategic bids on the regulation markets the study indicates that the largest potential for revenues lies within this strategy.

This report is the result of a thesis work in Integrated Product Development, regarding hygienic features in dishwashers and especially disinfection by the use of steam.The thesis is performed at Electrolux Primary Development Dishcare in Stockholm and in collaboration with the Department of Machine Design at the Royal Institute of Technology.The targets of the thesis are to prove the advantages of a technology suitable to implement as a hygienic feature inside a dishwasher and to realize a functional prototype of a differentiated hygienic feature that does not exist on the market today.The process followed to perform the thesis is the process defined for Electrolux Primary Development.The technology chosen for development is disinfection by heating the water on the surface of the dishware, by the use of steam.A number of tests on how steam behaves when injected into the dishwasher tub have been performed, providing the results that have been taken in consideration when designing the prototype.The prototype consists of a pipe system provided with nozzles to eject the steam into the upper parts of the dishwasher. Tests of the final prototype show that thermal disinfection of water in a dedicated area of the tub can be reached within 9 minutes. The operation requires 0,17 liters of water and consumes 0.2kWh..

Sustainable design - a study on sustainable design and its incentives and barriersThe purpose of this study was to investigate the incentives and barriers existing within companies focusing on eco-design. The aim was also to examine the consumers? thoughts on eco-design and sustainable products. A further aim was to try to concretize important lessons for future work on sustainable production and consumption. Two methods were used for completing this study; a literature study and a practical study consisting of interviews with companies focusing on eco-design and a survey among students.

The plants in the genus Elatine are characteristic for oligo and mesotrophic lakes. This study focuses on Elatine hexandra one of the four species in Sweden. It is stated as vulnerable by the National Environment Agency and a conservation plan with guidelines to preserve the plant in Sweden is under preparation. There have been a few previous studies investigating this plant in other countries but this is the first one for Sweden. The aim of this study was to investigate the distribution, growth and reproduction of E.