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495 Uppsatser om Voice and loyalty - Sida 23 av 33
Varför så många namn på röstregister? : En intervjustudie om hur sångpedagoger hanterar begreppet röstregister i sin undervisning?
Syftet med studien är att undersöka hur sångpedagoger beskriver att de arbetar med röstregister i sin undervisning, vilka olika röstbegrepp informanterna använder sig av samt hur de förklarar dessa för eleverna. Med denna studie vill jag få en bild av hur terminologin påverkar undervisningen när samma register förklaras på olika sätt. Jag har utgått från kvalitativa intervjuer för att på så sätt få en mer utförlig bild av sångpedagogers uppfattningar och handlingar. Jag har intervjuat fyra sångpedagoger i olika genrer för att se om det finns någon skillnad i val av begrepp utifrån vilken genre de arbetar inom. För att kunna tolka och försöka förstå informanterna på ett djupare sätt har jag använt mig av ett hermeneutiskt förhållningssätt.
Marknadsföra Innovationer: Hur länken mellan teknologisk innovation och värdeskapande är avgörande för framgång
Near Field Communication, NFC, is a short-range wireless communication technology that enables data exchange between devices in a secure way. A NFC phone has the potential to enable the convergence of wallet, phone and keys, but as many other technological innovations, the launch is struggling. We have discovered that technological innovation is only the first step. For an innovation to be adapted, there need to be business model innovation too. Many actors form the ecosystem of NFC and the business model for each service is still an unsolved problem.
Fusion och Organisationskultur : En studie på Skruf Snus AB
Mergers between companies has become more and more common in Sweden and in the rest of the world with the motive to increase the competitive strength in the current markets and has an important role within organisational development of companies. When organisations merger there is not only buildings and objects that are put together but also their individual organisational structures, people, values and cultures. This can be a difficult process and can affect many people in how they think conscious as well as unconscious, feel and react.The purpose of this thesis is to gain a deeper understanding of how employees are affected following a merger when changes in the organisational culture come up, and how these changes are expressed.This thesis is delimited to investigate only one company, Skruf Snus AB and only focus on their business and employees in the region of Stockholm. The thesis contains a qualitative investigation with semi structured interviews that has been carried out with eight employees at Skruf Snus AB. The thesis is partly based on a model of Schein which describes the different levels in organisational culture and partly on some theories about reactions to change in relation to the integration between the employees following a merger.The results of the investigation indicate that with a merger the whole organisational culture is affected and therefore also the employees.
Varför dela makten? En studie av consociationalism och Democratic Unionist Partys beslut att delta i regering på Nordirland.
On the 8th of May 2007 a local power-sharing goverment consisting of Sinn Fein and the Democratic Unionist Party (DUP) was formed in Northern Ireland. The aim of this dissertation is to explore why the DUP, who in the past have opposed all forms of power-sharing decided to form a goverment and take active part in a power-sharing agreement. The study is based on a consociational theoretical framework developed by Arend Lijphart and further developed in a Northern Irish context by John McGarry and Brendan O'Leary. Using this theory the study seeks to understand the broad conditions surrounding the DUP's power-sharing. After a description of consociational theory and the road leading up to the Belfast Agreement,three possible explanations for power-sharing, based onconsociational theory are discussed.
Egna märkesvaror ? dagligvaruhandelns kronjuveler : En kvalitativ studie om de svenska dagligvaruhandelskedjornas förmedling av egna märkesvarors image
The four grocery chains Axfood, Bergendahls, Coop and ICA, all providing private labels, dominate the Swedish grocery market. Through private labels, it may be possible to convey an image about the grocery chain's overall brand. Furthermore, it is important that the grocery chain's employees have a fairly consistent understanding regarding the company's image to achieve success.The main purpose of this study is to examine how the intended image the Swedish grocery chains head offices will communicate through private labels is perceived among the store employees. The study intends to provide an expanded view among the grocery chains' work on internal communications regarding the image of private labels. The research method is qualitative.
Inte bara invandrare? : Diskursiva villkor för våldsutsatta tjejer i etniska minoritetsgrupper
A mapping process is ongoing in Sweden concerning a phenomenon known as ?honour related violence?. The explanations of ?honour related violence? often focus on culture and ethnicity, thus establishing differences between the majority society and offenders and victims. Given that some scholars critique mapping for focusing on predetermined objects, my aim is to study discursive conditions for abused girls, who are constructed as being from within ethnic minorities, in relation to their contact with the Swedish welfare system.
Att blogga biblioteket - en kvalitativ undersökning om marknadsföring av folkbibliotek via bloggar
The aim of this Master's thesis is to examine how blogs are used by public libraries for marketing purposes, and how librarians who blog perceive their blog as a marketing tool. The thesis is based on a qualitative study conducted using asynchronous e-mail interviews with librarians representing eleven different library blogs. The theoretical framework and concepts are taken from marketing theory, including Kotler's marketing mix, relationship marketing, and theories on the marketing of non-profit organisations, knowledge organizations, the Internet, and blogs. Our results and analysis reveal that libraries use blogs because they are an easy tool to use, they represent a new way to inform users about the library, they are a way to improve contact with the users and a way to reach potential users. According to the librarians we interviewed, blogs can be used to market libraries in a number of different ways: by disseminating information on the library and its various media and events, by providing a forum to demonstrate the skills of the librarians, and as a way of changing the image of the library.
Dark Side of Wonderland - en kort 2D-animation med syfte att väcka intresse för en online serietidning
My objective for this project was to create a short but thrilling 2D-animation
intended as promotion for an online comic book. The purpose of the project was
to learn more about animation and graphics, to further my artistic skills and
to learn how to work in Adobe After Effects. I also wanted to learn more about
scheduling, project methods and how to handle stress. During the ten weeks of
the project I have created the story, the storyboard, the character design, the
backgrounds and the animation. The voice over was recorded with the help of a
fellow student who also made the music and the sound effects.
Kommunikation hos respiratorvårdade patienter : Upplevelser hos patient och vårdpersonal samt analys av samtal med och utan röstgenerator
?Studies have shown that patients receiving mechanical ventilation in an intensive care unit (ICU), who are entirely dependent on the nursing staff, often experience frustration due to a temporary loss of the voice source. Limited communication is an important factor contributing to patient discomfort. Nursing staff also report communication as frustrating and difficult.The aim of the present study is to introduce a neck-type electrolarynx as a communication aid in an ICU, to study the nursing staff experiences of communication with tracheotomized patients receiving mechanical ventilation, and to examine the patient´s experiences regarding communicative abilities. Communication between a ventilator treated, tracheotomized patient and members of the nursing staff was recorded and analyzed according to principles of Conversation Analysis (CA).The results show that several members of the nursing staff experience difficulties communicating with tracheotomized patients receiving mechanical ventilation.
Thinking more like a client. : Designfaktorer som påverkar valet av tjänsteföretag.
Companies in the western world can no longer compete by using traditional means such as product and price since the commerce of services continually grows. To avoid similarity and increase competitive advantages modern companies have to be more specified. The competition between companies has increased and customers are harder to reach. Customers of today can afford luxury but trend indicates that originality, identity, and status are more important than factual needs. Products created and consumed at the same time within the service market are often very homogenous (similar).
Hur påverkas Acers brand equity av co-branding med Ferrari?
Den senaste tiden har en mängd samarbeten, eller så kallade co-brandings, mellan olika företags varumärken vuxit fram. Avsikten är att förstärka sitt eller sina varumärken med hjälp av ett annat varumärke som är förknippat med någonting unikt. Hur bedömer man resultatet av denna co-branding? Har det egna varumärket förstärkts eller har det försvagats? För att klargöra detta resultat måste varumärkets Brand Equity mätas. Med brand equity menas det kapital som varumärket representerar.
Att "gilla" ett museum : En komparativ fallstudie av tre museers externa kommunikation
The aim and purpose of this essay is to study if three museums are using Facebook strategically to promote two-way communication with their target audiences in their external communication. A qual-itative and comparative research method and has been used and communication managers from each of the three museums have been interviewed. These interviews have been transcribed and coded in order to reveal opinions and views on how that particular museum feels about social media and the use of these tools in their external communication. A number of Facebook statuses have also been collect-ed in order to discover how each of the museums is using social media in order to reach and engage their target groups. Should the results of this essay be summarized it would show that the museums are using the communication channel that they feel suits the needs of reaching a specific audience.
Varför välja profilklass? : En kvalitativ undersökning om varför vissa föräldrar väljer att skicka sina barn till profilförskolor/skolor eller profilklasser
The aim of this study was to investigate how four families in the Stockholm area reason, what kind of preconception they have and what their horizon of expectations is when they make the choice between sending their children to the profile class of municipal/free schools and sending them to the general classes in those schools. The main research questions asked were:What kind of preconception do the parents have about profile classes?What reasons do the interviewed parents have to send their children to a profile class?What are the interviewed parent?s expectations of the profile class choice?The study is built on qualitative interviews with the parents of the families. The empirical data has been analyzed using a framework of theories drawing on the theory of reproduction, the forms of social capital, the ideas created from the word profile and elite and the horizon of expectations. The results show that the parents of the families have a similar degree of preconception about profile classes.
Bemötande vid gynekologisk undersökning : Sett ur unga patienters perspektiv
The aim of this study was to describe young women's experiences of midwives/ gynaecologists treatment in connection to gynaecological examination. A further aim was to achieve a better understanding of the factors that can form the basis of the experience of treatment. A qualitative study was performed in which the participants (N=10) was Swedish-speaking women aged 18-25 years, with experience of at least one gynaecological examination. Data were collected through semi-structured interviews, using an interview guide. The material was analyzed according to Graneheim and Lundman´s (2004) method for qualitative content analysis.
Transtaggning och ämnesordsaktivism : Indexering i händerna på Den Andra
This thesis emanates from the understanding that it is of importance that transgender-themed literature is indexed in accordance with how people who identify as trans name themselves and interpret the concept of trans. Based on interviews with representatives from controlled vocabularies and LibraryThing users who tag transgender-themed material, existing attitudes towards user influence in controlled vocabularies are described and the significance of tagging for transgender-themed material is looked into. With queer theory and postcolonial theory as its main framework the analysis looks at what possibilities there are for users to influence controlled vocabularies and explores possible strategies for a future library catalog that includes the voice of the Other. The study lands in the understanding that many of the resisting attitudes towards user influence within the systems for subject headings in fact lie in the systems? limitations.