The aim of the thesis was to provide further understanding on how Swedish consumers use the Internet as an information source in their purchase decision process. The subject was investigated from different perspectives: gender, product type and information type. The authors used a quantitative approach, and a survey (n=120) was conducted. It was concluded that men and women are equally influenced by traditional word-of-mouth, but more men than women search for product information online and they are more likely to let their purchase decision to be influenced by it. Women tend more to trust commercial sources.

I have in this thesis studied how guidelines for organizing information in a custom- made user interface could be made. Teletal is service with a special designed user interface were information is stored. The purpose of this study is to encourage a consistent organization, and management of information in a user interface. The methods used in this study are as follows ? qualitative interviews and two card-sorting tests, of which one was closed and the other open.

To establish sustainability reports is an increasing trend for more and more companies. This has led to a spread of the international framework Global reporting initiative, GRI, guidelines to make a sustainability reports. This trend has got a lot of critics from various stakeholders who believe that companies in these reports communicate the information in a way of window dressing. Both negative and positive information has to be represented according to GRI: s principle of balance.  Window dressing is created by adding a greater emphasis on the positive information. The researchers review the context of the negative information to study the extent to which it is reported and whether there are patterns and variations in the reported information.

Svenska försvarsmakten utvecklar sedan en tid ett datoriserat ledningstödssystem (FUM SLB) som skall stödja ledning vid markstrid. Problem har uppstått med de i systemet ingående symbolerna vad gäller synlighet mot bakomvarande kartgränssnitt.Syftet med föreliggande arbete har varit att undersöka om symboler med tilläggseffekter såsom skuggverkan och transparent ifyllnad ökar i synlighet jämfört med symboler utan tilläggseffekter. Synlighet definieras i rapporten som urskiljningsbarhet av symbolerna mot bakomvarande kartgränssnitt och urskiljningsbarhet av detaljer i symbolerna.Såväl kvantitativa undersökningar som kvalitativa har genomförts. I de kvantitativa undersökningarna kan inte ökad synlighet fastställas på grund av varierande resultat. För de kvalitativa undersökningarna har symbolen med skuggverkan upplevts öka i synlighet jämfört med symbolen utan tilläggseffekter..

The aim of this thesis is to accomplish an understanding on how librarians experience their professional role at private companies. The study is based on qualitative interviews with persons who have a degree in Library and Information science, but does not work as an ordinary librarian. To answer why the respondents work at private companies, this thesis dwells on how the education in library and information science prepares their students to face an alternative career; why the respondents wants to work at private firms instead of a library; if the salary is a key factor in order to choose a career; if the respondents think the companies appreciate their qualifications, and finally, if the respondents think they intrude on other professions' territory? Working at a private company, with a degree in library- and information science, is not, according to the respondents, easy. Although appreciated by their knowledge in the field of information, the interviewees think that the title librarian is hard to cope with.

The management of information is a significant competitiveness in companies. Companies stored and save information every day, and it is very common to save de information in different sources. This makes de management of information complex. To mange, monitor and analyze the information, companies can use a system called Business Intelligence. BI system is an analytical system that extracts and converts data into useful information that helps employees to make informed decisions.

Syfte: Att belysa patienters behov av information postoperativt. Bakgrund: Flera hundra tusen operationer genomförs varje år i Sverige på patienter som läggs in på sjukhus. Många av dessa patienter är stressade och oroliga och behöver få information för att minska deras oro. En av kärnkompetenserna för sjuksköterskor är att kunna ge information. Metod: Kunskap om vikten av patientinformation införskaffades genom vetenskapliga artiklar.

Syfte: Syftet med vår studie är att undersöka hur information kan hanteras med ett integrerat affärssystem till stöd för controllers och personer med ledande befattningar.Metod: Vi genomförde en fallstudie där vi intervjuade controllers och personer med ledande befattningar på WSP. Detta för att kartlägga de informationsbehov som finns utifrån deras centrala arbetsuppgifter. Med utgångspunkt från en teoretisk referensram och med vetskap om deras informationsbehov analyserade vi hur information kan hanteras med hjälp av ett integrerat affärssystem till stöd för dem.Resultat: För personer med ledande befattningar handlar det ofta om att få information för att ta sig till beslut, och de behöver oftast olika sorters information. Controllern har en central roll för att hantera och vidarebefordra information, och det är viktigt att det finns bra verktyg för att hantera och distribuera information. Ett integrerat affärssystem kan vara till stöd för hantering och spridning av information, och vid utformandet av affärssystemet är det viktigt att skapa en presentation av informationen som stimulerar användaren och ger möjlighet för användaren att förstå dess innehåll.

This bachelor thesis is about communication problems and treatment during the reference interview. The purpose was to investigate the reasons of why users? information needs are not always understood by the librarian and what to do about it. I have also investigated what kind of skills that can be useful for librarians to have and how a librarian can act in a way that makes the user feel welcome during the reference interview. The method I used was a literature study and an own study through interviews of library users.

During this project a photographer and an illustrator have explored if a single image can communicate a bigger whole, in this case a movie. By analysing five motion pictures with visual communication theories, semiotics and colour symbolism as tools, ten images was created. These images do not only consist of symbols, but also communicate the overall feeling and colour scheme of the movie.These images have been tested in interviews with six individuals, who, except for one, work with visual communication of some kind. They have studied the communication skills of the images from their own experiences.The result of the interviews showed that all images could not communicate a movie. One reason for this was that only a few of the test persons had seen two of the selected movies.

Background: Heart failure is a complex condition which means that the hearts capacity topump blood is reduced. The aim of this study was to investigate how patients with heartfailure considered their knowledge and the information they received about their disease andself-care.Method: Patients suffering from heart failure, hospitalized at section 30 E (n=13), andpatients visiting the nurse led heart failure clinic (n=4) at Akademiska sjukhuset in Uppsala,were requested to participate in the study. The patients answered questions about knowledgeand information concerning self-care and their disease. Data were analyzed using SPSS 15.0.Results: The patients valued their knowledge about the disease as lower than their knowledgeabout self-care. The study showed that all the patients found the information they hadreceived about their self-care better than the information they had received about theirdisease.

I denna uppsats undersöker vi hur tre olika tidpunkter för visning av information på en secondscreen uppfattas av personer. Målet med undersökningen är att få en inblick i hur tittare upplever information som visas på en second-screen. Vi hoppas att resultatet ska kunna bidra till utformingen av kommande second-screenapplikationer. Dessutom har vi undersökt om tidpunkten av när information visas påverkar minnet av det personer ser på second-screenen. Vi utförde tester på totalt 18 personer med hjälp av tre stycken prototyper och varje testperson blev intervjuad efteråt..

In recent years the arts institutions? role in society have changed. With increased demands on attracting greater number of visitors they use concepts from corporate marketing to communicate with greater success. Theories from museum studies show that the importance of rendering authenticity now has become the new imperative in order to retain the status of a reputable institution. This thesis aims to discuss the development of a new visual identity for the public and non-profit institution Malmö konsthall.

In my degree project, I explore the importance of distance and how our perception of distance is affected by our experiences.During my investigatory work I studied the relation between distance and experiences. Among other things I concluded that distance can refer to several different kinds of distances (for example spatial, temporal or social distances) and that experiences are what you?ve learnt of these distances. The importance of distance can be illustrated by highlighting the effects of the distance, i.e. experiences.My degree project resulted in a pair of interactive binoculars which are used for looking at an virtual world of illustrations in 360°; a world of illustrations where distance and the importance of distance is shown..

The fast developments in information and data technology during the recent years have accentuated the need for the business manager to interpret and act on information from the surrounding environment. Today we know little about what information is really used in the unique decision-making. Further, little is known about how information should be designed to fit people with a more intuitive approach to interpreting information. This study is therefore about the difference between peoples approach to interpreting information and how information should be designed to fit those with a more intuitive approach to interpreting information. The application is made to dairy farms in Sweden. The literature review describes the strategic leadership, the decision-making process and the intuitive and the analytic thinking.