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2477 Uppsatser om Visual strategies - Sida 43 av 166
Fallföretaget X - Ett grönt företag i tiden
The textile business is one of the oldest industries of our time, and it employs nearly 1.4 million workers within the European Union alone. It is not unusual that this is the foundation of a country?s industrialisation. Even though the industry brings many positive factors, there are also negative factors that will influence the industry?s growth in the future.
Publiceringsfunktion i .NET
Axel Spetz AB är ett anrikt företag som driver en järnhandel i Falköping. Företaget har tidigare använt sig av marknadsföring i lokaltidningen men insåg fördelen med att använda Internet som verktyg. Deras idé var en ?Blocket.se?-liknande funktion på deras hemsida som skulle göra det möjligt för dem att marknadsföra artiklar.Formuleringen på deras behov och det som legat till grunden för detta projekt var: Hur tillverkar man en avancerad publiceringsfunktion som är lätt att använda?Inledningsvis gjordes en teoretisk studie inom områdena databaser, SQL, .NET och Visual Studio. Valet föll så här eftersom det var områden jag ville lära mig mer om.Under utvecklingsarbetet i ovan nämnda tekniker hölls en tät kontakt med representanter från företag för att de snabbt skulle kunna ge respons på arbetet.
Vilka effekter har lojalitetsprogram på kundlojalitet? : En studie om frequent flyer-program och deras effekt på kunderna
The arm?s length principle has existed in Swedish law since 1928 but has previously been given little attention. In 2007, documentation requirements were introduced, and the government began to do tax audits regarding transfer pricing. This thesis examines how the documentation requirements and tax audits affect the application of the arm's length principle. The research consists of nine interviews with a total of ten people at the tax authority (Skatteverket) and audit- and consulting agencies. The results of the interviews are analyzed using the agency theory. Many companies are risk averse and prefer having correct transfer pricing instead of taking on challenging strategies that can be risky in case of an investigation by Skatteverket.
Hur doftar parfymreklamen? : En Studie i hur man kommunicerar doft genom bild i parfymreklamen
With the help of image analysis and scent theory, we have made an analysis that explains how the perfume smells in advertising. There are many different factors that play a role in our perception of smell by image. We have found that using the connotations we can get a sense of the scent. What helps us along the way, the colors, the women and the environment. From this one different conclusions are mad and we create a scent sensation..
Kattens naturliga beteende och hantering av katt på klinik
This literature study investigates the natural behaviour of the cat and handling of cats in the clinic. A presentation of tactile, olfactory, visual and acoustic communication is given. The reproductive behaviour of the cat is explained and the development of kittens is described. The study highlights hunting behaviour, territory structures and social life of cats. The report also includes practical instructions to how the environment and handling of cats in clinics can be improved..
Lyxvarumärkens överlevnad vid lågkonjunktur : Hur resonerar svenska lyxföretag, och vilka strategier är lämpliga att använda sig av?
The luxury market has steadily grown from the industrial revolution and onwards. Changes in society, trends and the increased living standards has enabled more people to consume luxury goods.The world is going through a major economic crisis at the moment. Studies shows that companies that have focused on added value rather than lowering prices has survived past financial crisis. It is also obvious that companies act very different during times of crisis. Adding to the problem is trends that point to a more careful consumption and environmental awareness.
Rum och rörelse - analys av alléns betydelse för människa och landskap
Within literature, politics and science, there is a claim that ?tree avenues are important?. But the question and the goal for this essay are to explore the pretext to how and why. Planting tree avenues is a 4000 year old tradition and they are a common element in the Swedish and Scanian landscape since the 18th century. They were first mainly planted by aristocratic land-owners or on their initiative, but since the 19th century also by farmers.
Reseföretag i dagens digitala samhälle : En studie om hur reseföretag anpassar och fortsätter marknadsföra sig i dagens digitala samhälle
Purpose: The purpose of this study is to examine how travel companies have adapted to a digital society and how they use the Internet as a marketing channel.Problem: How have current travel companies adapted to the development of the Internet and how do they use Internet as a marketing channel? Are there any differences in the marketing strategies of different types of travel companies and does the clientele have any impact on the selected marketing method?Method: This study has been formed by a qualitative approach. Interviews have been conducted with employees at different travel companies across Sweden. The qualitative approach has been chosen to create a deeper understanding and give a broader knowledge to our study.Conclusion: Companies today use the Internet as one of their primary marketing channels, these are mainly websites and social media. The companies agree that aligning themselves after a digital society and new innovations is key to compete in the market.
Filtrering av e-post ? Binär klassifikation med naiv Bayesiansk teknik
In this thesis we compare how different strategies in choosing attribute values affects junk mail filtering. We used two different variants of a naïve Bayesian junk mail filter. The first variant classified an e-mail by comparing it to a feature vector containing all attribute values that were found in junk mails in the part of the e-mail collection we used for training the filter. The second variant compared an e-mail to a feature vector that consisted of the attributes that was found in ten or more junk mails in the part of the e-mail collection we used for training the filter. We used an e-mail collection that consisted of 300 e-mails, 210 of these were junk mails and 90 were legitimate e-mails.
Informationskvalitet: informationssökares syn på kvalitet
The aim of this thesis is to examine how different kinds of information seekers are evaluating information quality in the information flow online. To address the problem stated, qualitative interviews were carried out with a librarian as a reference person and a group consisting of journalists and scientists. The result of the study implies that the reference person is well aware of the strategies employed by her in the search process. However, the respondents are not aware of the strategies they are actually using. An explanation is the respondents lack of education in information seeking.
Multilateral och unilateral säkerhetspolitisk praktik och strategi för hantering av Syrienkonflikten
This security study attempts to explain the dynamics of international conflict management of an intrastate conflict, through a combination of three theoretical frameworks. The conflict in Syria is shown to be managed mainly through strategies using coercive diplomacy, and some main contributions within the research field relating to strategies of coercion are used for guidance, to important factors which could affect coercive international conflict management, as well as to additional theories which could enhance the study?s explanatory power through a combined theoretical framework. The two added theoretical frameworks are Power Balancing and a Multidimensional concept of Power. With the aid of analytical tools derived from this combined framework the conflict management is analysed within both a multilateral and unilateral setting, offering some explanation as to why international conflict management (practiced by UNSC multilaterally and USA unilaterally) has shown so little progress in regard to the conflict, as well as why one significant, though limited, result could be achieved regarding the destruction of the Syrian regime?s chemical weapons arsenal..
Mobilapplikationsutveckling med en användarcentrerad designfilosofi ? enligt ISO 9241-210
Marknaden för smartphones har vuxit stort under de senaste åren och även utveckling av applikationer till dessa. Då utveckling av applikationer för smartphones skiljer sig från traditionell utveckling så passar inte traditionella utvecklingsprocesser för utveckling till smartphones på ett optimalt sätt. Denna studie undersöker mobilapplikationsutveckling med fokus på användbarhet. Då det råder brist på systemutvecklingsprocesser för mobilapplikationsutveckling så vill denna studie utvärdera ISO standarden ?ISO 9241-210 ? Användarcentrerad design för interaktiva system?.
Jämlika förutsättningar för kvinnor och män: En enkätstudie av jämställdhetsarbetet i den regionala biblioteksverksamheten
This masters thesis investigates how the Swedish county libraries relate to equality between men and women. The thesis treats the county library both as a place of work and as a part of the national library network. One of the reasons why this study focuses on county libraries is because of their special position in the Swedish library organisation as a link between the national policy and the public libraries. The analysis in the study is based on theories that argue masculinity and femininity as social constructions, and therefore can be affected by a different type of conduct. Data was gathered using qualitative questionnaires combined with some quantitative elements that were used to gain fundamental facts regarding the distribution of employees between the sexes and the existence of equality policies.
Funktionella tester och utvärdering av skadepreventiv träning hos kvinnliga fotbollsspelare - en interventionsstudie
The exclusion of visually impaired from the information flow presented to us through signs was what led me into this project. With a growing amount of information being presented to us on signs and digital information surface the need of communicating this information in a way that could be read by visually impaired is evident. Looking into different ways of communication, my goal was to create something that filled the need of the visually impaired without branding them as disabled. Having a close relative with bad eyesight is became evident on how much it limited her in her everyday life, not being able to navigate herself without the support of her husband. Through interviews with her and others with varying diagnoses I reached an insight in their situation. To my surprise they still favored a visual form of communication before an auditory or tactile form, because it?s easy to survey and quick to interpret.
Analoga möten i en digital tid - En kartläggning av Socialdemokraternas och Moderaternas dörrknackningskampanjer under 2014
2014 is a special year in Sweden: for the first time elections to the European parliament and the national elections coincides, creating a"Super election year". This year has also seen the rebirth of an old way of campaigning: door-to-door canvassing. For the first time in 50 years the two biggest political parties, the Social Democrats and the Moderate Party, have decided to create a campaign based on personal meetings with the voters in their own home. To investigate this old-new way of campaigning, this study presents an overview of the history of door-to-door canvassing in Sweden and the research in political marketing associated with the phenomena. Based on that, a new model is constructed to help analyze and map the Swedish canvassing-campaigns.