The aim of this paper is to examine, by means of a quantitative method, whether using a Swedish athlete endorser in a sports advertisement will increase its effectiveness. We examine which characteristics an athlete endorser needs to be able to make people form a positive attitude towards the athlete endorser and thereby make him or her successful in advertising. We also look into whether an interest in sports can affect the advertisement effectiveness when using a Swedish athlete endorser. The results show that a well-liked Swedish athlete endorser generates highest ad effectiveness and that the most important characteristics that contribute to form a positive attitude towards an athlete endorser are trustworthy, physical attractiveness, success in sports and ?successful in respondent?s mind?.

For my master thesis in Archival Science, I have arranged and catalogued the archives of the Uppsala InternationalShort Film Festival. The materials consisted of approximately 160 binders and filing boxes and some banners.Additionally, there was a large amount of photos from screened films. Some of the material was in good order whilesome was not. The archive was catalogued in Visual Arkiv. After cataloguing the material, approximately 30 binderswith routine records such as reciepts, tax forms et cetera were removed and destroyed.

This degree project is a realization of a strategy for collaboration between an industrial designer and employed workmen of a producing company. The collaboration aims to engage everyone involved in the co-authorship of a products design and manufacturing history. The realization has taken place in an open dialogue where the designer no longer owns the design process by himself. The project has been carried out in cooperation with the company Iris Hantverk. The company is owned by the Swedish body for visually impaired and has their main production facility in Stockholm.

Denna studie syftar till att undersöka hur elever läser bilder.Frågeställningen som undersöks är Vilka olika sorters inferenser göreleverna när de kommunicerar kring lästa bilder? Empirin som är hämtadi en årskurs två och tre analyseras genom en kvalitativ innehållsanalys. Detframkom sex underkategorier av inferenser; Inferens genom kopplingar tillegna erfarenheter, Inferens genom kopplingar utanför och mellanbilderna, Inferens genom att förutspå och förklara handling, Inferensutifrån tolkning av karaktären, Inferens genom koppling mellan fantasioch verklighet och Inferens genom att koppla bild till onomatopoetiska ordsamt ord i text. Studiens slutsats är att elever spontant gör olika sortersinferenser och att det finns många faktorer som påverkarinferensskapandet. Studien visar även att eleverna behöver stöd i form avfrågor när de ska utveckla inferensförmågan samt att de förhåller sig tillbildmaterialet på olika vis..

The Swedish teacher education is continuously changing along with the understanding of learning. The teacher education at Södertörn University has an intercultural profile, which is considered modern and innovative. In this essay, students? experiences from their practical training are analyzed to examine the correspondence between teacher practice and the modern teacher role conveyed by the University. The results show that some students have experienced practical training where the standards of the University?s teacher role were met, whereas others feel that they have not received the practical guidance needed to be able to wholly use their education in their future employment.

Today, the management concept of lean has stretched far from its origins in the Japanese automobile industry. When reaching the Swedish restaurant industry, the conditions for a successful implementation of lean change as a result of the high employee turnover and the significant amount of part-time employees characteristic for the industry. Combined with a high-end service profile, these workforce characteristics seem inconsistent with some of the basic principles of lean. By conducting a case study, this thesis aims to investigate the effects of a variable workforce on the enablers for a successful implementation of lean in a high-end service industry. Using a theoretical framework consisting of enablers for an implementation of lean in services, the study finds that the variable workforce inhibits an implementation of lean by complicating the effects of traditional training, as well as the possibility of understanding the lean concept at all levels of the organization.

The number of locals in Stockholm who chooses the bike in front of public transport has increased significantly in recent years. The product purchaser of this project, Joakim Victorin at Sigma AB, has a keen interest in cycling, which resulted in a fairly obvious topic of this project; through a web application Sigma AB wanted to make it possible to handle results from professional as well as amateur competitions in cycling.The purpose of this web application is to simplify reporting and handling of competition for both small and bigger bicycle races. By providing the users of the system a platform independent client, any available device may be used.This thesis has followed the development principles which prevail on the ASP .NET MVC 3 concept. When developing the system the Microsoft Visual Studio 2010 development environment was used. The framework and the pattern of ASP .NET MVC 3 is a prominent part of today?s web development.

Fixturer är vanliga i tillverkningsindustrin för att hålla detaljer på plats under tiden de monterassamman. Det vanliga är att fixturerna konstrueras för varje specifik uppsättning av detaljer som skafixeras. Ibland uppstår behovet att kunna justera fixturer så att de kan återanvändas. Den typ avflexibel fixtur som används i detta arbete har fått namnet flexapod.Arbetets resultat är ett grafiskt användargränssnitt, en operatörspanel, som hjälper operatören medjusteringen av flexapoderna. Målet för operatören är att justera längden på flexapodens sex ben såatt flexapoden hamnar i önskat läge.

This master?s thesis examines the possibility to heuristically optimise instruction cache performance in a Just-In-Time (JIT) compiler. Programs that do not fit inside the cache all at once may suffer from cache misses as a result of frequently executed code segments competing for the same cache lines. A new heuristic algorithm LHCPA was created to place frequently executed code segments to avoid cache conflicts between them, reducing the overall cache misses and reducing the performance bottlenecks. Set-associative caches are taken into consideration and not only direct mapped caches.

While reading in deaf children has been the object of a number of studies, the reading abilitiesof children with mild and moderate hearing impairment and their relation to cognitiveprocessing have not received very much attention. Predictive factors of reading ability inhearing children are well known, with phonological and working memory abilities beingnecessary prerequisites for reading development. Existing studies suggest, however, thatcertain hearing-impaired children achieve a reading level comparable to that of hearingchildren in spite of impaired phonological abilities. In the present study, reading abilities anda range of cognitive processing abilities were measured in a group of hearing-impairedchildren and compared with hearing controls in equivalent school grades. Comparisons weremade at group and school-grade level, and the cognitive profile of hearing-impaired childrenat level with controls (those being within one standard deviation) was discussed.

This thesis in Art History and Visual Science is about values to graffiti and graffiti artist Banksy. I have studied values relating to Banksy´s graffiti images through which context they are placed in and where they are located. I have selected two different images of Banksy as an example on the basis of a transnational phenomenon, where the images that circulate in the public arena by street art and other images and imported into the galleries and consumption market. My conclusion is that the values of the images are based on the context in which each room have its surroundings and that therefore the impression will increase. The public space context, signal availability and the white cube context indicates art, and the commercial context signals goods and items that can be bought.

Denna rapport beskriver VisMT 2. VisMT 2 är en programvara som utvecklats som ett examensarbete av Daniel Peterson vid Linköpings Universitet i samarbete med organisationen NVIS (Norrköpings Visualiserings och Interaktionsstudio).Målsättningen för VisMT 2 var att skapa en enkel och kraftfull mjukvara som på ett innovativt sätt synliggör resultat och prestanda för butiker i detaljhandelskedjor. Vidare sattes målet att programmet skulle grunda sig i ett explorativt gränssnitt där användaren kan undersöka butiksrelaterade data i både spatial och temporalplanet.Programmet gavs ett gränssnitt med sammanlänkade vyer. Interaktion i en vy ger återkopplingar för relaterade data i en annan vy i realtid.Programmet utvecklades i C# .NET och använder Managed DirectX för att generera 3D-grafik. Det slutgiltiga resultatet uppfyller väl den målsättning som skapades vid projektets inledning.

Evaluations of open Ditch status and function, with an assessment of suitability of a conversion to a two stage ditch as a low maintenance alternative. To illustrate Swedish drainage problems this work focused on two agricultural drainage associations assessed in detail with a new method called MADRAS (Minnesota Agricultural Ditch Reach Assessment for Stability). With the assessment of the MADRAS method estimates were made to conclude the ditches operating problems. This was made through measurements of sediment depths, mass bank failures etc. in order to quantify ditch problems and propose practical actions for improved ditch stability and water quality. The MADRAS surveys were conducted in two main ditches that drains 2900 hectares of land on the northern shores of Mälaren. In the study measurements of the ditch cross-sections were also conducted to compare actual profiles with the original map profiles. The evaluation showed that parts of the studied ditch sections were operatively poor; main reason was mass bank failure, undercut channel banks, sediment aggregations and narrowed ditches. The profile survey shows that a majority of the profiles 80 % has sediment accumulations there remains only 64 % of the original profile from the map.

Titel: Visuell butikskommunikation - en studie om Lindex arbetsprocess: från huvudkontor genom butik till kund Utgivningsår: 2013 Författare: Hannah Franzén, Lisa Gustavsson Handledare: Susanne Edström Examinator: Martin Behre Företagen på dagens globala marknad måste hela tiden utveckla nya metoder för att kunna konkurrera i kampen om kunderna. Att arbeta med den visuella butikskommunikationen kan vara ett sätt att vinna fördelar på i dagens handel. Då kunderna har så många försäljningskanaler att välja bland för att få sina behov och önskemål tillfredsställda, måste en butik stå ut ur mängden samt vara tydlig i sin kommunikation. Författarna till den här uppsatsen ser en utveckling av denna typ av kommunikation som kommer vara ännu viktigare i framtiden och har därför valt att behandla på detta område. Syftet med denna uppsats är att ta reda på hur vårt fallföretag Lindex arbetar med sin visuella butikskommunikation, från huvudkontor genom butik till kund.

This essay aims to analyse the social and physical interaction through the body inpublic space, based on the performances Twilight Walk by The New Beauty Council,and Crawl, by William Pope.L. As part of the performance-programme CityExcavations from Gothenburg International Biennial of Contemporary Art 2011,artists occupied the streets of Gothenburg for a few days in June 2011. Through aninterpretation on performativity and feminism architecture-theory this essay looks intohow bodies integrate with public space; on how space potentially includes or excludesrepresentations of different bodies and the construction of (gender) identities. I wantto discuss how bodily performances such as movements, gestures, visual andemotional expressions interact with architecture and social contexts..