This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and unfamiliar song. 100 high school students participated in the study through a questionnaire.                      The study shows that music is an important tool that complements television advertisings visual aspects. Music creates feelings, emphasizes aspects of the image and clarifies the advertised message.

Children's Need In Focus (BBIC) is a processing and documentation system used in child welfare cases to investigate, plan and monitor interventions. The BBIC has had a breakthrough in Sweden and out of the country's 290 municipalities, there are 284 that use the system daily as a tool in cases involving children. The purpose of this study was to examine how social workers experience the BBIC as a working system and what strengths and weaknesses there are in the BBIC concept. We wanted our study to examine how the BBIC could possibly enhance the quality of childcare matters, but also how the BBIC could potentially increase children's participation in cases. We have performed qualitative interviews with eight social workers who work in four different municipalities where the BBIC is applied daily.

This study is a text analysis of 30 master?s theses, written by students at the Swedish School of Library and Information Science in Borås 2005-2008, concerning the subject sociology of literature. The aim is to twofold; to show how the subject sociology of literature manifests itself within these LIS theses and to produce discourse arguments concerning sociology of literature as an LIS subject. The theorists I refer to in my study are Thomas. S Kuhn, Frickel & Gross and Richard Whitley, who devoted themselves to the theory of science.

This paper examines the impact of conscious shelf management on online grocery stores. An S-O-R framework is used to unveil if some established shelf management techniques from physical stores are applicable in an online context. We also explain some of the cognitive processes customers experience as they get exposed to online buying situations. A main study with two data sources is conducted: one quantitative website experiment with 168 participants who got exposed to five different organisation patterns within five different categories; and one more qualitative eye tracking experiment with 20 participants. The results indicate that a disorganised product page evokes not only different scan paths and cognitive patterns but also generates higher sales.

The aim of this study was to highlight homelessness through the perspective of formerly homeless men and women. The research questions focused on the informants experiences of the process into and out of the homeless situation and how their experiences could contribute to the knowledge about the social problem of homelessness. Besides the theoretical perspective of narrative and life course research, Fuchs Ebaugh exit theory and Honneth confirmation theory were used as theoretical guidelines.The empirical material consists of five life stories obtained through indepth interviews. The results of the study indicate that alcohol and drug use was of importance for the process towards homelessness. External factors as the change in the organization of the housing market in the 1990´s may also had an impact on the lifes of the informants.

The purpose of this thesis is to create opportunities for an efficient interchange of information between humans and technology, especially for the skilled user, and put the designprincipal for informative structures and features into practice. Informative structures and features in a large number of information items helps the peripheral visual system to automatically capture knowledge through logical patterns.A field experiment was done to evaluate if informative structures and features, implicate efficient human information-processing, even in a small study. The results was ambiguous because the quantitative part of the investigation didn?t show any significant differences, whereas the qualitative showed that people prefer a dynamic document with a high degree of informative structures and features over a dynamic document with a low degree of informative structures and features. Even if this study was inconsistent, probably because to few subjects where used, the implication of the research that?s behind it is solid.

AbstractEqual opportunities from an employer brand perspective- What does the future manpower inquire?Authors: Erik Frick & Niklas HalldénInstructor: Karin JonnergårdExaminer: Sarah PhilipsonBackgroundWe are living in a society that originates from a patriarchy founded many thousand years ago. This has put women in an inferior position in the labour market. To promote equal opportunities we argue for that companies can utilise employer brand. Employer brand is a new theoretic concept that is being used more frequently among scholars and companies.Presentation of the problem? Which role do equal opportunities play to attract potential manpower from an employer brand perspective?MethodOur method has a quantitative approach and we have choosen to carry out a survey.

The aim of this thesis is to discuss selected parts of cataloguing both from a practical and a theoretical viewpoint. It presents the basic grounds for cataloguing of printed as well as non-printed materials. The focus lies on the main entry heading and its author/title problem concerning film. The thesis theoretical part consists of an analysis of central documents dealing with the author concept from both a library- and information science perspective and a film science perspective. The practical part consists of interviews from two Swedish public libraries, which have different approaches on presenting films.

Bedömning av estetiska ämnen har varit ifrågasatt gällande dess kvalité, rättvisa, funktion och hur det påverkar ämnet och individen. Studien syftar till att beskriva bedömning av det estetiska ämnet Visual Arts vid en lärarutbildning i Sydafrika presenterat ur ett lärarperspektiv. Forskningsfrågorna utgår från ämnesdidaktikens teori gällande Vad bedöms, Hur kommuniseras bedömningen och Varför görs bedömningen. Metoden som använts är ett två månaders fältarbete vid en bildlärarutbildning där jag följt tre lärare och deras arbete genom deltagande observation, samtal, intervjuer och insamling av vissa dokument.Det empiriska materialet har analyserat från de tre didaktiska frågorna. Resultatet visar att lärarna, som var utbildade konstnärer lade ned mycket tid och engagemang på bedömning.

This study highlights the structures and networks thatexist among financial analysts on the Swedish financial market. The study isbased on nine semi-structured interviews with buy- and sell-side analysts, anindependent analyst and an Investor Relations Manager.The theoretical framework of the study is based on acombination of the research fields Behavioral Finance and Social Studies ofFinance. These two research fields have proven to be a good basis for thequalitative approach used in the analysis. The study is divided into four thematic areas: Fundamentals / Psychology, Independence and consensus, Ranking and Social network.The results show that there are a large number offactors, structures and interpersonal relationships that affect how analystsmake their decisions and conduct their analysis. Among other things, theinterdependence between analysts and their counterparts prohibits the movetowards a more clear system for compensation.

According to several surveys, womens´ mental illness is increasing. Today the mental illness is the reason why a third of women are sick listed. Furthermore, these surveys also show an increase in the use of pharmaceuticals. For an example, has the use of antidepressant drugs multiplied by six times for the last 20 years.The aim of this paper is to examine experiences of womens´ mental illness and the use of pharmaceuticals. This is looked upon from two different perspectives: the treatment perspective as well as the perspective of female users.

During my practical training I have seen what after-school offers children. Large groups of children and little staff, often results in that the children had to play freely until they go home. Few activities are offered to the children and the staff is busy looking after the children and ensures that they are not fighting.The purpose of this study is to find out how children feel about their leisure activities and if they think they are being offered a meaningful leisure. The main research questions were:How do children experience their leisure-time?Do after-school offers children a meaningful leisure and is it the children's interests and needs that govern the activities and the environment?How do the number of children in the leisure group affect the leisure time?The methods to collect data in the study are observations and interviews.

? Does Karlstad municipality have adequate institutional conditions to make the best use ofthe citizens? proposals??The purpose with the thesis is to investigate if citizens? proposals lead to a broader politicalinfluence. To answer that, I have done a case study about how Karlstad municipal administers citizens? proposals. The research assignment is: Does Karlstad municipal have adequate institutional conditions to make the best use of the citizens? proposals? The perspective is a democracy perspective and the theory is institutional theory and policy process theory.A selection of citizens? proposals that have arrived to Karlstad municipal between 2008 and 2010 have been studied in detail to analyze how the proposals have been administered and if it matters how the proposals are phrased.

Background: Sweden has become a society with a multicultural population. Many children start preschools with different backgrounds and experiences. Teachers today face the task of meet those children in the best way. Södertörn University has a special profile on their teacher education, the intercultural profile.Aims: My report focuses on teachers who have been working in preschools for about one to two years after graduating from the intercultural education at Södertörn University. The report aims at finding out more about their experiences and thoughts about the intercultural approach after having worked in the Swedish preschool with a special focus on the intersectional perspective on cultural phenomena class, gender and ethnicity.

This study?s aim is to investigate how multilingual students learn mathematics and teaching strategies used to support the students? development of knowledge. A total of eleven scientific articles were selected for analysis and comparison. The results showed that visual representation, multimodal forms of expression and the students? whole linguistic repertoire constitute central resources for learning.