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1006 Uppsatser om Visual messages - Sida 33 av 68
Öppenhet och rymd i det tidiga 2000-talets villaarkitektur
The aim of this Master´s thesis in Art History and Visual Studies is to examine the existence and theexpressions of openness and interior space in the contemporary Swedish architecture of singlefamilyhouses. Research has focused on open-plan housing with open connections between kitchenand living areas, large windows, walls of glass, high ceiling heights and entresol or loft levels, usingtwo case studies and analyses of seven reference objects. Interpretation is based onphenomenological theoretical perspectives.Houses that are more or less transparent permit views from both the inside and the outside. Adiscussion of this potential dilemma is supported by sociological perspectives on identity, life-style,self-presentation, privacy and publicity..
Laga läckan: De verkliga effekterna av kreativa mediaval på kort och lång sikt
The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.
Revolutionen är en man : Genus, nationalitet och nyhetsvärdering i de svenska mediernas rapportering om den arabiska våren
In this study we examine four Swedish newspapers? visual coverage of the Tunisian and Egyptian uprisings in 2010 and 2011 ? commonly known as the ?Arab Spring Revolution?, the ?Jasmine revolution? and in Sweden also the ?Women?s revolution? ? focusing on three main perspectives: news values and framing, postcolonialism, and gender.By means of a comprehensive content analysis and an in-depth semiotic analysis, the purpose of this study is to investigate how Swedish written media frames the revolution and its initiators and partakers through news photographs, headlines, lead paragraphs and photograph bylines, and to determine whether or not it reproduces earlier trends of media coverage and framing of non-Westerners and non-Western societies.The purpose of the extensive content analysis is to attain data for empirical research of the visual portrayal of the uprisings? first twelve weeks in Sweden?s four largest newspapers Dagens Nyheter, Svenska Dagbladet, Aftonbladet and Expressen. The analysis reveals that episodic framing is regularly used in all four newspapers, and that media demonizes Tunisians and Egyptians by constructing them as a brutal, uncivilized and threatening group which almost exclusively consists of men, and whose members are neither quoted nor named. It also shows that women are symbolically annihilated by media and that the very few women who do occur are gender stereotyped in accordance with established media conventions and postcolonial tradition, with the interesting exception of women being quoted to a larger extent than men. The analysis furthermore confirms the low occurrence of female journalists in Swedish foreign reporting, as well as demonstrates that the gender of the journalists does not influence what types of stories are written or how they are framed.The variable frequencies obtained from the content analysis provide indicators which are subsequently explored in the semiotic analysis of four news photographs.
Yttre gestaltning för upplevelse inifrån
The report aims to show how outdoor environments have been
shaped with the purpose of experiencing them from the
inside of buildings, through an overview perspective. Two
Danish gardens are used as examples. One is the Baroque
garden in the garden of Frederiksborg castle in Hillerød.
The Baroque garden is thus a part of a larger garden. The
second garden is the Charlotte Garden, a relatively newly
constructed garden within a housing complex in Østerbro in
Copenhagen. Both gardens are analyzed on the basis of
visual expression and structure.
In the report, it is also discussed how the contemporary
society have evoked the different ways of shaping the
gardens.
Ljud i landskapsarkitektur : från buller till kvalitet
Landscape architects has many ways of transforming our cities and landscapes. Traditionally, most attention has been put to visual qualities. Pen and paper are well established as the way to present proposals and to analyse in the landscape architects profession and training.
But are we perhaps missing out on other ways of seeing the landscape?
The purpose of this paper is to present sound as a tool of transformation. Sound in public spaces has long been treated just as noise and therefore unwanted.
"För man lär genom leken" : En studie kring förskollärares syn på leken som ett pedagogiskt verktyg i barnens lärande.
The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did these advertisements want? What did the artwork contribute to the commercial message? These were some of the questions asked in the study that involved a closer look at four appropriations: one based on a battle painting by the Swedish 1900th century artist Carl Wahlbom, with a commercial message printed on top; one a collage including an 18th century portrait of Marie Antoinettte by Elisabeth Vigée-Lebrun; one advertisement was influenced by Dutch 1700th century still lifes, and, finally, one paraphrased Velázquez?s famous painting Las Meninas from 1655. Companies behind the advertisements featured a Swedish trade journal, a fashion exhibition in Paris, a shop for kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably successful commercial messages. These ads, however, hardly qualified as works of art in their own right ? if that was the intention.
Undersökning av Södra-transportörernas användande av KOLA-systemet
The purpose of this study was to create a picture of Södra´s round wood transporters usage, and positive or negative experiences of the KOLA-system. The KOLA-system, owned and managed by SDC, is a program for handling timber orders and displaying their locations on digital maps. The study was conducted as a twenty-three question internet-based survey. Of those asked to complete the survey, 57 percent chose to answer the questions.
The results of the study indicated that several of the transporters found the system quite good and used it to a large extent. The system also had many deficiencies however, and there was clear potential for further increasing the usage of the system.
Synen på kunskap inom skönlitteraturstudiet i grundskolans läroplaner
Eftersom man aldrig kan förutspå vilka frågor och funderingar en bok kan väcka hos en elevgrupp ska man aldrig använda sig av en bok för högläsning som man själv tidigare inte har läst. Jag har i mitt utvecklingsarbete läst in mig på barnlitteratur, gjort en sammanställning av dessa verk och utvecklat en litteraturbank för de tidiga skolåren med hjälp av Microsoft Visual studio 2010. Efter att jag har läst ett skönlitterärt verk har jag utformat en rad diskussionsfrågor som man kan föra löpande med högläsningen och en konkret uppgift att arbeta vidare med efter att man har läst boken. Sedan har verken med dess diskussionsfrågor och konkreta uppgift kopplats till Läroplanen för grundskolan, förskoleklassen och fritidshemmet, Lgr 11. Slutligen har jag gjort dessa verk sökbara efter givna kriterier, så att man snabbt och enkelt ska kunna hitta en lämplig bok att arbeta med i klassrummet..
Hur diskuterar idrottsföreningar hälsa? : en studie om hälsa hos fyra idrottsföreningar i Västergötland
Today sportsclubs are important actors in the work with promoting public health in Sweden. Sports have unique opportunities to reach out with messages to many people with diffrent backgrounds. In many respects sport- and clublife could be looked upon as health promotiv activiteis. It is not just the health of the individual that is affected by sportslife but also the community take advantage of active people in clubs. Partly through a healthier population and partly because clubs educational role in teaching democracy and solidarity to its members.
En conjoint analys av förpackningsattribut.
Abstract
Title: A conjoint analysis of packaging attributes. How can the attributes of a
product?s packaging best look like to attract the consumer?
Authors: Linda Granberg & Helena Niklasson
Supervisor: Jan Svanberg
Department: School of Management, Blekinge Institute of Technology
Course: Bachelor?s thesis in Business Administration, 15 credits
Purpose: The purpose is to find out how visual and technical attributes on
product packaging affects the consumers tendency to want to buy the product.
Method: Conjoint analysis and a quantitative survey.
Results: When developing a package for a food product we?ve reached the
conclusion that it is most important to have clear product information on it.
The consumer wants it to be simple and easy to use, the people under time
pressure seeks product with new technology which can save them time..
Svenskars färd mot Mörkrets hjärta : Om svenska militärer som sökte tjänst i Kongostatens kolonialarmé 1895-1906
The aim of this paper is to map and analyze what role Swede's played in King Leopold II's colony in the former Congo Free State. Letters and messages that arrived at the Congo Consulate in Sweden between 1895 and 1906 have been used as the paper's primary sources. Application letters from 32 different Swedes, seeking to join the Congo Free State Army, to the General Consul of the Congo Consulate, Hans Hugold von Schwerin, have been used as primary sources, and constitute the basis of the paper's analysis. The letters arrived at the Congo Consulate in Sweden between 1895 and 1906. The applicants were all men of different social classes, and were between the ages of 20 and 30 years old. Their chief reasons for applying were primarily for own financial gain or because they did not get a chance to serve in the Swedish army.
Systemintegration baserad på WCF
Denna rapport beskriver arbetet med att utveckla ett API (Application Programming Interface) till Eurocons projekteringssystem SiteBase. Utvecklingen av systemet har bedrivits som ett examensarbete på uppdrag av Eurocon Consulting AB i Örnsköldsvik. Examensarbetet har bedrivits som en examinerande kurs för en högskoleingenjörsexamen med inriktning elektronik med en specialisering mot datorteknik och inbyggda system.Arbetet består av att utveckla ett API, till ett projekteringssystem baserat på WCF (Windows Communication Foundation), som är konfigurerbar så att den relativt enkelt ska kunna integreras med andra system.Syftet är att underlätta och minska den utvecklingstid det tar att integrera andra system med SiteBase, att skapa en bas att utgå ifrån för framtida integrationer.Systemet är utvecklat i C# med Visual Studio 2010 samt med Microsoft NET Framework 4.0 som ramverk. Utvecklingen av systemet har framställts i faser där delar av systemet utvecklats innan nästa del påbörjats..
Visualiseringsverktyg för röstkommunikation
Saab har utvecklat en produkt, Remote Tower, som tillåter flygledningen att fjärrstyra en flygplats, det vill säga att övervaka och kontrollera en flygplats på distans. Ett viktigt verktyg för flygledarna är VCS, Voice Communication System, som är Saabs egna röstkommunikationssystem, där både radio- och telefonkommunikation ingår. VCS används för att kommunicera med piloter och markpersonal på flygplatsen. Målet är att i framtiden kunna fjärrstyra fler flygplatser samtidigt, och då finns ett behov att visualisera de inkommande samtalen från de olika flygplatserna i realtid. Detta för att undvika ett scenario där flygledaren missar ett samtal.
Framställningar av svenskhet i media : - En diskursanalys av tidningsartiklar om invandring och integration
The media plays a key role in constructing identities and categories, as its messages influence the way we understand the world. In the debate on integration issues, categories such as ?Swede? and ?immigrant? are often treated as obvious and unproblematic. ?Swedish?, being the norm, is seldom defined and frequently appears with subtlety. This paper set out to study what characterizes Swedishness in newspaper articles on integration issues, and how it is represented in relations to immigrants.
A comparison between techniques for color grading in games
Color has been significant in visual arts for as long as the art-forms have existed. Still images and movies have long used colors and color grading effects to affect the viewer and characterize the work. In recent years attempts have been made to bring these techniques of stylizing also to interactive games. This dissertation aims to compare two different approaches of performing real-time color grading for games. Focus is put on examining the two ways from a number of different perspectives and from there draw conclusions on advantages and disadvantages of the approaches.