The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

My study is about how parents talk to their children about alcohol. The purpose of my study was to study how young teenagers communicate with their parents about alcohol. I also wanted to find out if parents have any influence over their children's choice of drinking. I have chosen to look at these questions from the perspective that alcohol is a cultural phenomenon, that children is a part of a family system and that alcohol can be viewed as a part of the children's liberation from their parents. I used a qualitative research method and interviewed five young teenagers, who are students at upper secondary schools ("gymnasium" in Swedish) in Lund, they where all under 18 years old.

This essay concerns the visual trade grading of pine and spruce.In the 1800s developed rules for sorting of wood. The rules used to facilitate the export trade.The terms of the regulatory sorting systems developed in the 1900s. While it still used some of the older terms.The essay deals with how the grading rules affect the use of wood and how the rule work and how the terminology works.Some of the terms used for sorting are O/S, Kvinta, Utskott and A,B,C,D.You sorting by counting the numbers of knots, cracks and other characteristics of each piece of wood.The sawmills have much influence in how the rules developed.Today it is often already determined in the sawmills which uses each piece of wood most have..

An automatic control system for calibration of pressure indicators has been constructed. This control system can be used as a complement to the calibration system located at AerotechTelub, division MainPartner, in Linköping. The calibration system used today contains some not wanted pressure changes, which is compensated by hand today. The new system presented in this report automates the calibrating process and simplifies the calibration. Suitable hardware as motor, controls card and so on have been found and software in the form of Visual Basic program has been developed.

Skyltdockor är ett exponeringsverktyg som har en lång historia inom klädsömnadsindustrin, en historia som genom decennierna förändrats och utvecklats för att attrahera konsumenterna på marknaden. Utseendet och skönhetsidealen som symboliseras har diskuterats och väcker idag, år 2012, stora debatter som är högaktuella.Syftet med forskningen är att studera den kvinnliga konsumentens associationer och attityd till skyltdockor på den svenska marknaden. Vi vill bidra till en ökad förståelse för marknadens attityder till skyltdockan ur ett företagsperspektiv, få en överblick över kommunikationskanalen och påvisa hur utformningen av skyltdockan ställs i relation till konsumentbeteendet.Forskningsfrågorna som behandlas i undersökningen är följande, hur ska skyltdockorna på den svenska marknaden utformas för att uppfattas som en effektiv exponerings- och kommunikationskanal. Vilka betydelsefulla argument är intressanta vid utformningen av en kvinnlig skyltdocka. Hur ska skyltdockan utformas för att attrahera den kvinnliga konsumenten och inge positiva associationer.

Allteftersom 3d-animerade produktioner blir alltmer vanliga både i film och i TV-produktioner och datorer blir kraftfullare varje år: så börjar realtidsrendering bli mer och mer aktuellt. I detta examensarbete kommer jag främst att koncentrera mig på att skapa koncept, modellering, texturering, behandling av material och ljussättning av en prototypkaraktär där målet är att se om det går att uppnå en så pass hög kvalité på det visuella, att det går att använda i en professionell produktion och om detta inte uppnås: ta reda på vad som saknas. Resultatet är en karaktärsmodell med en tecknad visuell stil med tillhörande återanvändbart material, som förhoppningsvis ser tillräckligt bra ut för att kunna användas i till exempel ett animerat barnprogram på TV.

In the media richness of everyday life, the encounter with information graphics ishappening on a daily basis, whether we are aware or not. With the development andeasy access of technologies, new ways to create and display information graphics hasemerged. Among them, the animated information graphics, which in the few pastyears appears to have increased in popularity on video sharing websites such asVimeo and Youtube. In the genre of animated information graphics, there seems to bean inherent diversity regarding the design characteristics. In this study we exploredliterature and research on information graphics and related subjects.

AbstractThis essay concerns a qualitative case study seeking to understand six boys? reading habits and to investigate why it is that some boys who do not like reading nevertheless display good reading comprehension according to the results achieved for that skill in national tests. The study shows that the boys? perception of reading has a lot to do with the contact they have with books when they are small. Whether or not there are adult role models in the home and whether the early encounter with texts in school is a positive or negative experience is significant for the boys? later attitude to reading.

Thule Sweden AB utvecklar, tillverkar och marknadsför kompletta och funktionella lasthållarsystem för bilar. De erbjuder en mycket stor bredd av olika lasthållare till över 1500 bilmodeller. De tillverkar lasthållare som cykelhållare, boxar, skidhållare, hållare för vattensport och andra tillbehör. För att en bil skall kunna bära en takbox måste det tillverkas en lasthållare som placeras mellan biltaket och takboxen. En del i denna lasthållare kallas för takbleck och dess form tas fram med en speciell takskanner vilken analyserar biltakets form vid kanterna.Till detta har en mjukvara tagits fram som Thule kan använda för att söka/lägga till/redigera takbleck, istället för att manuellt söka i en pärm bland 700 olika ritningar.

Uppsatsen utforskar legenden om den helige Antonius frestelse och det intryck helgonberättelsen lämnat på konsten. En ikonografisk metod används för att beskriva den litteratur som skapat och utvecklat berättelsen och ur detta systematiseras de motiv som sedan översatts till bildkonsten. Genom att analysera nio olika avbildningar av Antonius skapas en kronologisk följd över hur skildringarna genomgått en transformation sedan 1500-talet..

When traffic in large cities increases, it becomes more vulnerable to disturbances such as accidents, stalled vehicles or construction; therefore, traffic jams are more likely to occur. For better control of the traffic at a disturbance the Swedish National Road Administration (SNRA) has traffic equipment which can be controlled from a command centre. This traffic equipment consists of gates and signs with variable messages. This report will discuss the system used for traffic control in Stockholm. It will present proposals designed to improve it.

Pheromones are chemical substances representing very specific signal messages within a species. Although a lot remains unknown about their precise effects, it is known that pheromones influence the behaviour of the receiver. Since the mid 1990s, when it was first possible to synthesise analogues of two fractions of feline facial pheromone, F3 (Feliway®) and F4 (Felifriend®), these have been used in so called pheromonotherapy to treat behavioural problems in cats. The initial use of pheromones for specific behavioural problems has been extended to cover the wide field of stress related issues. This studycontains a questionnaire where veterinary nurses and surgeons at 50 Swedish veterinary hospitals and clinics were asked about their use of synthetic analogues to feline facial pheromones in the care and treatment of cats.

The similarity between the Russian and the Indian, in a Cold War context, may be ambiguous considering the ethnic-social variables and the period in time from where the Indians relate. However, by analyzing these, as well as other, characters in the exhibition of movies, we could learn something about the ideology of the time from which the movies derive.This study examines ideology and movies in the Cold War era and concludes that the Indian, for example, may be representing the values of the common public enemy, originating from the Cold War ideology. The movies examined, regardless of influence of distinct Cold War themes or lack of such themes, carry attributes that give evidence of typical Cold War ideology. The fear of communism and common enemies connected to a Cold War context, the thought of America as the land of the free ? with the horizon in the ending of the movies as metaphoric to freedom ? and the moral rhetoric that connects to the American thought of a duty as a global savior, are all signs of the Cold War ideology.Even though the messages are somewhat clearer and more distinct in the movies with Cold War motifs, the fact that ideology is projected through other movies as well should be considered essential for the continuing study of movies as cultural artefacts..

The thesis examined whether there is a distinct boundary between art and advertising. The collected data showed how art and advertising are linked to each other and also differ from each other, in particular through the latter half of the 1900?s. What was happening in society came to have great impact on what happened in art and advertising. In postwar Germany, capitalism realism evolved from the German pop art where the art was removed from the art gallery and placed on the streets where the people were, in an era that was characterized by a gap between the rich and the poor.

The aim of this study is to examine how ADHD is discussed in the Swedish mass media. We have examined 21 articles from Aftonbladet, Expressen, Dagens Nyheter, Göteborgs-Posten and Svenska Dagbladet. All articles are reviewed from the newspapers online edition.Theories used are Erving Goffman?s theory of Stigma and Michael Foucault´s theory of categorization as well as Göran Palm's, Renée Skogersson's and Anders R. Olsson's theories about mass media.