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1139 Uppsatser om Visual literacy - Sida 27 av 76
Utveckling av webbaserad databas för inmatning och bearbetning av medlemsdata
Denna examensrapport visar hur utvecklingen av en dynamisk webbapplikation har genomförts. Examensarbetet har utförts på Data Ductus AB i Skellefteå åt en extern kund. Kunden ville ha en lösning för att samla in data och med detta data sammanställa statistik.
Från Colosseum till Allianz Arena : En explorativ studie om processen att fo?ra?ndra ett fo?retags grafiska profil
The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. This phenomenon is what underlies this essay?s problem statement: Why does a company with an already well-known graphic profile choose to change it and how does the process behind the change occur? In what way have the company?s customers recognized the change and how has the company?s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company?s customers have perceived the change.To fulfil the purpose of the essay a case study was carried out on a company?s Corporate rebranding process. The company that was chosen was the Swedish sports retail chain Stadium Sweden AB who decided to change its graphic profile even though their logo was one of the two most recognized in their field.
Utveckling av kompatibilitetsdatabas
This report explains the need to develop a configuration manager that handles transmission equipment which exists in the Swedish Defence telecommunications network. The configuration module will display the configurations and compatibility among the equipment and their software which are all part of the network.Also included in this report are tools, methods and results for the development of a prototype for the configuration manager. The prototype consists fundamentally of a database assisted by a user friendly website.The transmission equipment handles a lot of important transmission of information and is in the hands of a department of SAAB, OFGCA, by orders from the Swedish Defence Materiel Administration (FMV). Within the work included in this order exists a continuous update of both software and hardware which the equipment consists of. Therefore it?s highly important that there is a monitoring of which of the software and hardware is compatible with one another, ensuring that the functions of the system work properly.The consistent updating has resulted in compatibility issues between components and because of this, a need for a configuration manager has arisen..
Läs, läs och läs!
Barn börjar skolan med olika erfarenheter av läsning samt olika sorters literacy. För att vi på bästa sätt ska kunna möta våra elever är det av stor vikt att ta hänsyn till detta och använda elevernas erfarenheter i undervisningen. Syftet med den kvalitativa studien är att undersöka åtta elevers relation till läsning. Vi vill förstå vilket förhållningssätt till texter eleverna i undersökningen har och hur detta tas tillvara på i skolan. För att uppnå vårt syfte har vi observerat två klassrum, intervjuat åtta elever i år tre och deras två klasslärare samt lämnat 16 enkäter till elevernas föräldrar.
Att bygga en brandbook : ett projekt i att ena ett fo?retag och dess verksamheter
The purpose of this report is to develop a visual identity and a brand book for the company Yakobs Ram & Reklam (Yakobs Frame and Advertising). To answer the question of how a brand book should be designed for a company that manage several businesses within one brand a qualitative approach including a case study has been conducted.This qualitative method included research on brand building, logotypes, colour, design and typography and interviews with the company Yakobs Ram & Reklam and three representatives from the advertising agencies Anfang and Jerhammar & Co.In order to develop a brand manual for a company with several businesses, the study revealed that there should be a main logo where the secondary logos, consisting of the various components of the company, are linked by colour coding. In addition, the study has shown that the key elements to include in a brand book are the use of the logo, colour, typography, visual style and profile products including brochures and business cards. These findings form the basis of the brand manual and are the result of this work. As the amount of previously known facts regarding the construction of a brand book are scarce, the choice of method has been crucial and the data generated can be generalized and applied to new similar cases.
Barns tidiga läslärande : ?En studie av forskning och metoder för tidigt läslärande ur ett barndomssociologiskt perspektiv
Ur ett barndomssociologiskt perspektiv studeras i denna uppsats tre riktningar i forskningen om barns läslärande samt de metoder som bygger på denna. De tre riktningarna är: Traditionell pedagogisk och psykologisk forskning om barns läslärande; Emergent literacy/Early literacy samt Literacy from infancy. I första hand studeras skrifter av tre svenska forskare: Ingvar Lundberg, Caroline Liberg och Ragnhild Söderbergh. Syftet är att undersöka vilka barndomsdiskurser och vilka sätt att se på begreppen barn och barndom som speglas.I Lundbergs forskning ser jag diskursen om Barnet som kultur- och kunskapsåterskapare ? ett förhållningssätt som säkrar makthierarkin mellan barn och vuxen.
?Vad spelar det för roll då om inte alla syns på bild?? : En studie av representation i förskolans miljö
The aim of this study is, from a norm-critical approach, to find, investigate and analyse human representation in the visual culture of one preschool in order to understand if the children enrolled are represented or not. The research questions are: In what ways is there imagery of human representations in images and materials designed for play? What skin-colors and origins are dominant in the data collected?We carried out a qualitative study in the form of visual ethnography. This method allowed us to use a combination of different data collection tools such as photography and ethnographic field notes to collect our data. The photographs we took of images and material used for play, was then analysed through semiotic picture analysis.
"Jag ska bli författare när jag blir stor" : elever utan tal utvecklar sin skriftspråklighet
Syftet med denna studie var att undersöka skriftspråkslärande efter nybörjarstadiet, hos elever utan eget tal; med severe speech and physical impairment (SSPI) samt alternativ och kompletterande kommunikation (AKK). Frågeställningarna var följande:- Hur beskriver dessa elever själva sitt skriftspråkslärande?- Vilka fruktbara arbetssätt och miljöer för dessa elevers skriftspråkslärande finns dokumenterat i forskning?Metoderna innebar en livsberättelseintervju genom computer assisted personal interviewing (CAPI), samt systematiska litteraturstudier med en kvalitativ metasyntes som mål.Resultaten visar vikten av att dessa elever når en god läs- och skrivförmåga. Möjligheter öppnar sig för lärande och inte minst kommunikation över tids-, rums- och persongränser. Avgörande för elevers fortsatta skriftspråkslärande var förväntningar, kvalitet på undervisning samt stimulans inom den grundläggande emergent literacy-fasen.
Hur ett företag kan uppmärksammas genom en grafisk profil och en gerillamarknadsföring
The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing.
Hur bemöts barn i det virtuella biblioteksrummet? : En socialsemiotisk bildanalys av fyra folkbibliotekswebbsidor.
The purpose of this master's thesis is to examine how the public library communicates with young users through the library web sites. Four Swedish public library web pages for children are analysed. In the analysis the web pages are treated as a combination of semiotic resources that, communicating as a whole, hold a meaning potential. In order to identify the underlying meaning of the whole I have applied the tools of Kress' & van Leeuwen's visual social semiotics to the chosen web pages.The information value, the framing and the salience of each composition is examined and analysed, as is the size of frame, the perspective and the vertical angle of a selection of images from each web page. The results of the semiotic analysis are then discussed and related to Jochumsen et al:s four space-model and the notion of ?child perspective? and ?empowerment?.The results show that the child perspective is strongest on the web pages that represent the performative space as dominating and that empowerment is mainly represented as ?doing?, ?participating? and the ?free choice?.
FLERSPRÅKIGHET OCH LÄSSTIMULANS : Hur den språkliga sammansättningen hos elevunderlaget påverkar skolbibliotekariens arbete med lässtimulering
In today?s´ multicultural society increasing numbers of school librarians are faced with a relatively new target group of pupils. This group is linguistically less homogenous than previously and this requires modern adaptations of pedagogic methods.Information literacy and reading promotion are two important topics that school librarians work with. Information literacy is essential for problem based tuition and to increase it requires a well developed language. This study is focusing of the school librarians work with reading promotions.
ATT SKAPA EN BIBLIOTEKSANVÄNDARE: En studie av hur barn i tidig skolålder utvecklas till biblioteksanvändare i biblioteksmiljö
The public library is an institution that throughout history has been associated with anumber of social codes, that seem to be deeply rooted in the minds of the public. Thesecodes regulates how users act and interact in the library environment and as a library useryou have to obtain knowledge about these social codes.This master's thesis aims at studying how these codes are transferred to children in the earlyschool-age, how children react to the social codes and what effects they have on thechildren's development into library users.The empirical material used in this study consists of observations and interviews. Theobservations are conducted during two school classes visits to a public library and focuseson the interaction between librarians, the children and their teachers, and the interviewswere conducted with the two librarians responsible for the library visits.The theories used in this master's thesis consists of symbolic interactionism, in the form oftheories by George Herbert Mead and Erving Goffman, Peter L. Berger and ThomasLuckmanns theories regarding the concept of institutions. Another theory that's used in thismaster's thesis is the one concerning the social aspects of information literacy focusing onthe concept of epistemic communities as presented by Kimmo Tuominen, Reijo Savolainenand Sanna Talja.The result of this study is that the social codes are communicated to the children primarilyby the teachers rather than the librarians.
"Inte supporter, men ..." : En kvalitativ studie av hur lokala sportjournalister förhåller sig till "sina" elitlag
The purpose of this study was to examine how local producers in the food and confectionery segment in Västernorrland, Sweden, working to communicate that the product is locally produced through its packaging design. We have chosen to look at how they work with the right packaging design because it is such an important part of the product marketing. A further aim was to examine how consumers perceive the packaging design of the locally produced products and how they consider that the packaging design communicates the product as locally produced. We have also analyzed the graphical elements contained in the locally produced product packaging through a semiotic analysis.The theoretical framework is based on theories in brand communication and Visual Communication, specializing in packaging design?s visual elements.The method used in this study is a qualitative method.
Personer med synnedsättning och deras erfarenheter av tillgängligheten i utemiljön och på offentliga platser
Syftet med studien var att beskriva vad personer med synnedsättning har för erfarenheter av tillgänglighet i utemiljöer och på offentliga platser. Författarna valde en intervjubaserad metod för att besvara studiens syfte där nio personer från två olika län intervjuades utifrån semistrukturerade intervjufrågor. Inklusionskriterierna för studien var att deltagarna skulle ha en synskärpa på mindre än 0,3 och vara medlem i synskadades riksförbund. Data analyserades utifrån en kvalitativ innehållsanalys som mynnade ut i tre kategorier ?tillgänglig miljö, skillnad mellan självständighet och beroende?, ?tillgänglig miljö, skillnad mellan trygghet och otrygghet? och ?allmän okunskap om tillgänglig miljö?.
Do it yourself : En studie om lokalproducerade produkters förpackningsdesign
The purpose of this study was to examine how local producers in the food and confectionery segment in Västernorrland, Sweden, working to communicate that the product is locally produced through its packaging design. We have chosen to look at how they work with the right packaging design because it is such an important part of the product marketing. A further aim was to examine how consumers perceive the packaging design of the locally produced products and how they consider that the packaging design communicates the product as locally produced. We have also analyzed the graphical elements contained in the locally produced product packaging through a semiotic analysis.The theoretical framework is based on theories in brand communication and Visual Communication, specializing in packaging design?s visual elements.The method used in this study is a qualitative method.