I vår tid omges vi av reklam nästan överallt. I hemmet till exempel i form av TV-reklam, dagstidningsreklam och direktreklam. På stan till exempel i form av utomhusreklam och flygblad. I SOM-undersökningen 2005 visade det sig att endast 14 procent av de tillfrågade hade en positiv inställning till TV-reklam. Om det är så få som uppskattar TV-reklam, hur ska en reklamfilm utformas för att fler ska bli positiva?Syftet är att undersöka hur medie- och kommunikationsstudenter upplever storybaserade respektive informativa reklamfilmer ur ett retoriskt perspektiv.

SammanfattningSyftet med detta examensarbete har varit att, genom att kombinera kunskaperna inom interaktionsdesign med kunskaperna inom visuell kommunikation, ta fram en designlösning åt Norrköpings Visualiseringscenter C som presenterar innehållet i deras utställning ?Att visa det man inte kan se? på deras hemsida.För att nå detta syfte har utvalda teorier och metoder använts och i uppsatsen beskrivs designprocessen steg för steg - hela vägen från uppdragsbeskrivning, genom teorier och metoder till den färdiga designlösningen.Teorierna i denna uppsats handlar om interaktionsdesign, gränssnittsdesign, användbarhet, visuell kommunikation och teknik. Metoderna för att få reda på användarnas åsikter behandlar användartester, Card sorting, LoFi- och HiFi-prototyper.Resultatet av rapporten beskriver hur Adobe Flash kan användas för att skapa en interaktiv design för en webbsideapplikation med kontroll över interaktion, visuell kommunikation och användbarhet.Resultatet visar också hur användarnas återkoppling under användartesten påverkade slutresultatet. Resultatet visar även att en designprocess är olik från gång till gång men att det finns vissa riktlinjer som kan hjälpa en designer genom processen på ett kontrollerat sätt..

Introduction: This study aimed to investigate the validity and reliability of the 20m multistage shuttle run test (MST) for elite ice hockey players as a predictor of the maximal aerobic capacity and the how the result is affected by the players age, aerobic and anaerobic capacity, body composition and test surface. The purpose of this was to find out the potential of the 20-m shuttle run test as a measuringtool for the maximal aerobic capacity in frequent testing periods during the season. It is very interesting to be able to administer this easily because the competative phase of the season is very long compared to the pre-seasonal phase and earlier studies have shown that the aerobic capacity is being lowered during this competative phase of the season for elite icehockey players.Methods: 34 elite ice hockey players participated in this study (20.0±3.6 yrs, BMI 24.2±1.6 and VO2-max 58.0±4.8 ml O2?kg-1?min-1). During 3-5 days they underwent 2 MST tests (wood and rubber surface), treadmill running with VO2-max assessed with open-circuit technique, Wingate10% and FFM-assessment with underwater-technique.

Hypertrophic cardiomyopathy (HCM) is the most commonly diagnosed cardiac disease in cats. The phenotype varies from mild focal thickening to severe concentric hypertrophy at the left ventricle. Two separate myosin binding protein C (MYBPC3) mutations have been identified in Maine coon cats (A31P and A74T) and one in Ragdoll cats. All three of them seem to cause familial HCM in an autosomal dominant pattern. The purpose of this study was to investigate the presence of these three mutations in population cats of different breeds with HCM in Sweden. The results may show if HCM is present in the absence of these mutations.

Prevas AB har utvecklat ett lagerhanteringssystem som kallas Snitcher Warehouse. Programmet körs på handdatorer och används av lagerarbetare för att underlätta det dagliga arbetet. Applikationen innehåller bland annat funktioner för att hantera gods som inkommer till lagret, det hanterar också flera olika typer av plocklistor samt funktioner för saldo och inventering. Lagerhanteringssystemet körs mot ett affärssystem som heter Movex/M3.Affärssystemet är stort och komplext samt innehåller många fler funktioner än vad Snitcher Warehouse har användning för. För att kunna demonstrera och felsöka applikationen behövs en uppkoppling mot affärssystemet samt tillgänglig testdata i det.

Denna studie har som syfte att förklara och ge en ökad förståelse för hur utvalda företag i modebranschen arbetar med det fysiska upplägget i butiker, genom bland annat atmosfär, sinnesstimuli och visuell merchandising. Samt vilken påverkan upplägget kan ha på konsumenters köpbeslutsprocesser och därmed även uppfattningen om varumärket. Sex intervjuer med olika företag har gett kvalitativa data som sedan analyserats mot varandra utifrån studiens teoretiska referensram. Resultat visar på att de studerade företagen inte planerar sin butiksyta beroende på teorier om konsumentbeteende och sinnesmarknadsföring. Utan istället planeras ytan beroende på varumärke och positionering, vilket skiljer sig åt beroende på företag.

The purpose of this report is to examine the possibilities to decrease the number of insects and other pathogens in a crop of pak choi (Brassica rapa), grown with different types of cover and living mulches. Included in the report is a study of literature where amongst others, a summary on the vegetable pak choi and theories of living mulches and different kind of covers are to be found. To examine the amount of predators in the field, traps were used. During the autumn 2002 the tests were conducted in Alnarp. The pak choi and the living mulches were planted/sawn at the same time, the different covers were also applied at this time. The total experiment was divided into six different treatments (plus control) of which three were with covers and three were with living mulches. Once a week the number of leaves, the height and damages were read on ten of the plants from each parcel.

Synfältsundersökningen är den viktigaste metoden för att diagnostisera och identifiera progression av glaukom. Att genomföra synfältsundersökningen är en vanligt förekommande arbetsuppgift för ögonsjuksköterskan. Studier visar att patienter har svårigheter vid genomförandet av undersökningen, men studier på hur patienten själv upplever synfältsundersökningstillfället saknas. Syftet med pilotstudien var att undersöka patientens upplevelse av synfältsundersökningstillfället. Pilotstudien genomfördes med en kvalitativ metod och data samlades in genom semistrukturerade intervjuer av åtta patienter.

The purpose of this study is to facilitate sustainable building by the use of BIM. The goal is to determine which aspects of sustainable building, which can be analyzed mainly with BIM tools, but also other aids.The study is based on literature studies and interviews. The literature review examines aspects important for sustainable building by studying environmental certification systems applicable in Sweden, as well as the BIM tools available on the market to analyze these aspects. The literature also includes the concepts of BIM and sustainability in order to provide a clearer view of its meaning. The interviews have brought the study's overall understanding of the industry and guidance on the subject.The results are presented in a table, where the aspects relevant to sustainable building are listed.

Konkurrensen om studenter och resurser har o?kat bland universiteten. Fo?r att klara av konkurrensen har universitet aktivt bo?rjat arbeta med varuma?rkesbyggande fo?r att skapa starka varuma?rken. Den sto?rsta delen av forskningen om varuma?rken har bedrivits pa? kommersiella organisationer och den forskning som finns om universitets varuma?rken har inte studerat svenska universitet.

Many of us have grown up hearing or using words meant as insults or negative adjectives that were in fact names for social groups. Most of them have gone unquestioned in the mainstream consciousness, but the term Gay in the generally negative meaning has in the past years been given attention as offensive and homophobic, with debates emerging in response over whether or not this is true, particularly on the internet. It is the articles and forum threads from these debates that make out the empirical material for a qualitative study as I ask what these people?s thoughts are about this term and how it is perceived.After a qualitative coding and analysis of these texts, and interpretation of the results based on Erving Goffman?s theory of Phantom acceptance and stigma terms, Judith Butler?s theory of performativity, Ferdinand de Sassure?s theory of signifier and signified and how it connects to the community and Baudrillards theory of simulacra, this is the principal conclusion that I have drawn:For some of the people in this debate, the term Gay and its use is about homophobia and heterosexism, though mostly it?s not overt but a subconscious part of the continued dehumanization and stigmatization of homo- and bisexual people. This is a position I callThe socially focused skepticism.

The main aim of this research is to survey the general colour scheme for private dwellings inVisby, built 1860?1930. During this period the visual appearance of the town of Visby changedsubstantially, since the increased local production of lime led to the plastering of many woodenbuildings. Which colour schemes were chosen for the different building types of the historic centreof Visby, and which colours came to dominate the time period? The methods used for answeringthese questions have partly been field studies on site and sampling of selected buildings, andpartly critical reading and observation of iconographic material (paintings, drawings, aquarelles,postcards and photographs).

The purpose of this study is to facilitate sustainable building by the use of BIM. The goal is to determine which aspects of sustainable building, which can be analyzed mainly with BIM tools, but also other aids.The study is based on literature studies and interviews. The literature review examines aspects important for sustainable building by studying environmental certification systems applicable in Sweden, as well as the BIM tools available on the market to analyze these aspects. The literature also includes the concepts of BIM and sustainability in order to provide a clearer view of its meaning. The interviews have brought the study's overall understanding of the industry and guidance on the subject.The results are presented in a table, where the aspects relevant to sustainable building are listed.

The aim of this Master's thesis is to explore how the localisation and the design affect the conditions for a school-media centre. A school-media centre is in this study a place where the students seek, find and evaluate information, discuss and exchange ideas. An active place for generating knowledge. The method applied in this study is "Space Syntax Analysis", a quantitative method with visual representation of the results. In the theoretical framework, space is the voids between walls, doors and ceiling, between furniture and bookshelves.

Today there are many system development projects that break both budget and time plan. Often this depends on defects in the information systems that could have been prevented. The cost of test can in some cases be as high as 50 % of the projects total cost and it's at the same time an important part of development. Test as such has moved its focus from the software it self and its faults to a wider perspective on whole infrastructures of information systems where assure a good quality is important. Sogeti in the Netherlands have developed a test method called TMap (Test Management approach) that can be used for structured testing of information systems.