This thesis is about covers of books and DVD movies. I have tried to find out if the visual communication of the covers differs between the book and movie with the same story. Do they appeal to different target groups? I have also been trying to find out what designers can do to increase the visibility of covers among others. Are there certain rules to follow for making a cover visible?To reach a conclusion I have been studying components in advertising pictures, since covers work as a kind of advertiser for the product.

Hur kan en läsupplevelse skapas med inriktning mot manliga läsare? Genom att ta reda på vad som format boken till hur den ser ut idag, undersöka fenomenet "visual writing" och skillnader i manlig/kvinnlig läsning kunde begränsningar och möjligheter skönjas för att utveckla formgivningen av en tryckt artefakt med skönlitterär text. Möjligheterna för digital bokformgivning är stor men i detta arbete undersöktes hur den tryckta boken kan utvecklas vidare. Utifrån respons på det färdiga resultatet kunde en tendens ses att en manlig målgrupp kan uppskatta visuella element i skönlitterära böcker, och att det är något som inte stör läsningen..

Innehållet i denna rapport beskriver ett examensarbete som har utförts våren 1998 åt Kiruna Softcenter AB. Arbetets syfte är att ge exempel på hur datanätverk kan presenteras lägesriktigt m h a GIS (Geografiska Informations System) och vilka fördelar detta medför. Arbetet genomfördes i två faser. Den första fasen innehöll en förundersökning om vad det finns för tidigare erfarenheter inom området vad gäller nyttan att redovisa ledningsinformation m h a GIS. Den andra fasen, målet med arbetet, var att utveckla en GIS-applikation som visar hur olika datornätverk sträcker sig i olika byggnader eller städer.

The purpose of this thesis was to create a saw pattern program for the sawmill industry. I have chosen to focus on the module that describes the shrinking on the wood. There are several theories about how the wood deforms by shrinking. Several hypotheses were simulated in the program and after testing them I decided to use only one of them (hypothesis C). The program is written in Visual Basic .NET and I choused that program language because it is easy to do changes in the layout. Another great advantage in Visual .Net is that you can mix different languages in the same program.

The Iranian artist Shirin Neshat has been living in self-imposed exile since the late 1970s, as she chose not to return to her home country following the ?79 Islamic Revolution. Through her works Neshat examines Iran before and after the revolution and follows political and civil transformations through strong photographs of women in her country of birth.  My own use of the term exile deals with the analysis of the state of exile in relation to artistic work as a globalized and underlying motivation for art and artists. The new definition of exile is analyzed in relation with the artist?s photographs and the verbal and visual statements.

Background: Pet therapy has existed as a concept since 1964 when the American child psychologist Boris Levinson coined the term. Nowadays Animal Assisted Activity (AAA) and Animal Assisted Therapy (AAT) are both recognized concepts, and with progressed research the science of pet therapy increases.Purpose: To summate the most recent science in pet therapy (therapy dog) research with focus on physical, psychical, and social effects.Methods: Literature study/review with descriptive design, research on 21 articles published from year 2003 and onward. Articles used in the study were chosen through beforehand decided criteria, subject to quality rating, and summated in an overview. The main results were summated and presented in similarities and differences.Results: The main result of the summation was that important results could be measured in each of the three fields of research. Physical/physiological effects: pain relief, differentiated results on vital signs, and increased activity.

This study investigates how the host community of Tenerife perceives the socio-cultural effects of tourism on the island. The method chosen for the study was qualitative interviews which were performed with six respondents, each born in Spain, living permanently in Tenerife and employed within service-related occupations. The interview material was interpreted and handled according to a hermeneutic approach. The results of the study showed that the respondents had an over-all positive perception of tourism. Perceived positive socio-cultural effects were related to cultural and linguistic influences.

Cumulative effects are seldom treated in Swedish Environmental Impact Assessments (EIA). This report treats these questions and which procedures and methods that can be used when assessing cumulative effects in EIA. This report is a literature study where also a case study is a part. The case study shows how existing methods for cumulative effects can be used in practice. The report is concentrated on biology and treats cumulative effects on premises of biodiversity and roads. Cumulative effects include both direct and indirect effects.

Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it?s positioned towards different market segments.Author: Anna von Friedrichs Grängsjö & Niklas SvanlindhTutor: Jessica GustafssonPurpose: To overview the visual communication of Absolut Vodka and how it?s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the communication the same while constantly changing others. Key questions to be answered are: How do Absolut Vodka address their target audiences in their visual communication? Which market segments does the visual communication of Absolut Vodka seem to address?Method/Material: The research was conducted through a qualitative research study in which four Youtube videos by Absolut Vodka were analyzed.

Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native Advertising. The last-mentioned also constitutes the basis and object of study for this paper. The purpose of this study is to shed light into this relatively unexplored topic and concretize the true effects. There are many examples of how Native Advertising is framed and implemented, but little hard facts and real figures.

Vätternrundan is an annual sporting event that takes place in the Swedish town Motala since 1966. It is one of the world largest recreational bicycle rides and attracts over 20 000 participants each year. This study focuses on event effects and how an event can be of value within the principles of place marketing. Within this study five representatives were interviewed with semi-structured interviews.The results show that the representatives describe Vätternrundan as a positive event which mostly generates positive effects for the city itself and for the people living and working there. The effects consist of the events ability to create awareness of the place, the possibility to extend the tourism season and several social effects like solidarity and interaction.The result also shows that Vätternrundan is a well-known brand and because of this it can be used as an advantage in place marketing.

The purpose of this thesis is to see how small differences in a store can affect the customer behavior. The changes consist of auditory and visual sensory cues. Since many companies today makes a lot of changes in their styling element, but without knowing how it really affects the customer behavior we thought it would be interesting to see by doing an experiment at IKEA. The study is therefore based on a quantitative research method, where theories have been described and from which hypotheses have been derived to test the theories. The experience took place at IKEA during two weeks where 5732 observations were made.The result from the experiment is that the sensory cue sight makes individuals spend more time in the environment but not creating attention.

Animal-assisted therapy had its large breakthrough in the 1960-ties when a psychiatrist named Boris Levinson discovered the great advantages of involving animals in the treatment of patients. Therapy with animals involves that animals are used in a systematic way, in a person's process of treatment. The most distinguished companion animal used within this area is the dog, but horses, cats, rabbits, birds, dolphins and the most common farm animals are used in animal-assisted therapy. Most animals that are to be used for this specific purpose need to be trained in order to maintain their physical and mental health, but also to minimize the risks for the people that are involved. Most studies within this research area are focused on the positive effects on the patients and less on the effects on the animals.

The objective of this study was investigating social worker?s perspective of how alcohol consumption can affect, and what elements in the social environment that may be of significance for, alcohol consumption and development of identity. The questions at issue were: Do social workers experience any positive effects from alcohol consumption in 16-17 year-old girls with problematic alcohol consumption and what influence do the effects have on self esteem, self image and development of identity? What do social workers experience are the negative effects from alcohol consumption on self esteem, self image and development of identity? How important do social workers find the social environment and how do they believe the social environment affect the alcohol consumption and development of identity? This was investigated with a qualitative approach from a social worker?s perspective, hence social workers were interviewed. The study?s theoretical basis was Symbolic Interactionism and Erikson?s theory of Psychosocial Development.

The main purpose of a logotype is to harmonize with a company?s business concept and culture. This study is based on the receiver?s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company.