The main subject with this master thesis is to take a closer look at university libraries specially Gothenburg University Librarys operation of marketing the librarys user contact, how it receives various users demands and carry out the interactive and strategic marketing. Marketing is planning, structuring, implementation, analysis and controls of carefully formulated programs, designed to bring voluntary interactions and relations with the target markets, for the purpose of achieving organisational and user satisfaction objectives. The structure of this thesis covers three main parts. Part I reflects the researchers approach to the subject. Marketing researchers such as Grönroos, Kotler, Bryson, De Sáez and Gummesson among others are presented.

This bachelor thesis is a study in the analysis of paintings with focus on the technical exami-nation within the framework of ATSR. ATSR is a methodology based on an interdisciplinary study with the aim of putting the object in its context.The study is based on questions concerning which information the object can give, how we access this information and how it can be put in a larger context. My thesis contains three major parts. First a short overview of methods of analysis used in this form of investigation is presented. This is followed by two case studies which exemplify the technical investigation.

This thesis work is intended to analyze whether the municipalities has a need for the new technology of mobile mapping.Mobile mapping consists of the technologies of laser scanning, photographing and positioning of streets and roads in city environment and in the countryside. When these technologies are operating together a georeferenced three-dimensional image model is created, which has specific coordinates that states its position on the surface of the earth. Thanks to the laser scanning process even measuring can be performed in this model.The municipal sector consists of many different departments which use visual spatial information. These departments are an interesting target group for this system. Specific departments within the municipal sector, which we considered were the most suitable, have been selected.

Business and organizations use computer network in a greater extension than ever before, especially for business-critical use. That increase the demand of security for all systems, both against internal and external threats. The demand on the authentication method used today increases. Today they normally uses password or some kind of smart card. I will performa literature study that will investigate the possibility to increase the security in authentication of users without the use of extra hardware.

Due to political decisions regarding the Swedish school, public and independent schools booth face the need topromote themselves in the quest for new pupils. This study aims to, from a communications perspective, examine how four selected upper secondary schools address their target audience; the pupils?to?be, on their homepages. Additionally, I intend to investigate whether, and if so, how, said addressing can be connected to the different target groups applying to the schools in question.The questions asked in this study regard the way in which the selected schools describe themselves on their homepage; how do they use the textual and visual content to address their audience, and can there be disagreement between the meaning of the text and that of the image? To answer these questions, I use a theoretical base made out of visual communication and semiotic as well as rhetorical analyses.The methodological procedure is a qualitative approach on the matter, allowing me to understand the ?what? of the content on the homepages, as well as the ?how? it?s being communicated.

Feedback tools support electricity users within the Swedish residential sector to increase their knowledge of electricity and the electricity market as well as to become more aware of their electricity consumption, which in turn encourages a reduction and an increased flexibility of electricity use. The primary aim of this study is to identify and analyse how existing feedback tools can be improved, to ensure that they contribute efficiently to the achievement of the EU objectives congruent with a more sustainable energy system in 2030, emphasizing: greenhouse gas reduction, increased energy efficiency and an increased share of renewable energy. In order to reach the primary aim of this study, existing feedback tools have been identified and mapped and interviews with feedback tools providers have been conducted. The study is limited to three research areas: the practical functions of feedback tools, available technology and the use of feedback tools.The use of more efficient feedback tools will provide an increased success rate for energy management, which includes both behavioural changes and energy efficiency. According to the results from the interviews conducted for this study, an increased use and user frequency is important to utilise the energy management potential.

The aim of this Master?s thesis is to survey what personal encounter at the library can signify, and to examine Swedish public libraries? policies for personal encounter. The posed questions are: What does personal encounter at the library signify? How are users and library staff represented in the collected policies? What do the policies say about digital encounter? 290 e-mail queries were sent to Swedish public libraries in May 2010. Of 140 responses, 107 stated that they did not have a written policy on personal encounter.

Today it?s common that companies and organizations are facing several challenges and problems when it comes to making their IT-environment more efficient. Some of these are the management of user?s computers and file security. Comput-er users are often tied to their personal computer due to personal programs and files.

The purpose of the project was to make a system that could extract data from a mobile eye tracker and make it comparable with data from visual stimuli. The produced system was programmed in Java and provided all the necessary parts that were required to achieve the purpose. This provides a foundation for further research to determine whether the eye tracker is sufficiently accurate to diagnose Parkinson?s disease..

A common form of communication within Facebook is the communication between users via status updates. If you write a status update all your friends have the opportunity to read and to respond to the update. The overall issue of this survey is: how are Facebook users to commu- nicate with status updates?  The survey aims to gain insight and greater understanding of communication patterns and user awareness of social contexts when they write status  updates. The study will act as an attempt to understand a small part of a complex interaction taking place in a social situation.

Together with Attends in Aneby a thesis of 15 ECTS (credits) have been undertaken. The assignment was to develop a new incontinence product for single use. Users of the product value comfort, flexibility, softness, comfort and a discreet product. Users are for individuals with incontinence problems that usually receive the products via prescription. The product must also have an attractive price and good quality from the purchase / originator's perspective.Currently there are two models that Attends supplies, which the project intends to develop, (Slips / Briefs and Pull On's).

Sedan 2013 har allt fler börjat använda sig av streamingtjänster för film och TV på internet (Findahl,2014). I takt med att användningen ökar är det viktigt att tjänsterna är välutvecklade och lättillgängliga för användaren. I denna uppsats undersöker vi funktioner på de tre största Video on Demand-tjänsterna (VoD) i Sverige ur ett användarperspektiv. Med hjälp av befintliga teorier och litteratur diskuterar vi användarbarhet och genomför en områdesanalys av de utvalda VoD-tjänsterna. Utifrån analysen har vi gått vidare med tio funktioner för att avgränsa studien.

This Masters thesis aims at investigating how 15-year old girls use the Internet, particularly on their free time, taking a source critical perspective. It includes group interviews. The main question of this thesis was whether there is a need for specific user education. The following four questions were asked: What do they do on the Internet during their free time? In what way do the girls learn how to interact with each other on the Internet? How do they relate to different types of web pages and materials from a source critical aspect? What content do they consider to be relevant in a user education? The study is mainly focused on information use and information behaviour in different contexts.

Denna uppsats handlar om modeföretags online visual merchandising ur ett konsumentperspektiv. Vi har undersökt vad konsumenter anser vara viktiga aspekter ur perspektiven miljö, navigering och produktpresentation för att de ska finna en e-handelssida attraktiv. Tidigare forskning visar att för en kund ska genomföra ett lyckat köp på ett modeföretags e-handelssida krävs det att den virtuella miljön är väl utformad. Dock fann vi ett gap i tidigare forskningen där teorierna inte var prövade utifrån ett konsumentperspektiv. Målet var därför att skapa en modell, som tog hänsyn till konsumentens åsikter, och som modeföretagen kan ha användning för vid utformning av sin virtuella miljö.

Technological developments have affected many different areas. Something that has undergone major changes in this respect is gambling. Because of technology, the accessibility to games has never been greater. Using smartphones, tablets and online casinos makes it possible to play virtually any time of day no matter where you are. This development has caused that more people, got stuck in a gambling addiction which have become an increasing problem in the last decade.