The purpose of this Master thesis is to examine how college library managers perceive shelves of book reservation system in an integrity perspective. Privacy is an important part of everyday life in the society of today and according to some people, for example a former library lawyer in the Swedish Royal Library, these shelves conflicts with the Swedish law of Secrecy (Sekretesslagen 9 kap. 22 §). I am therefore interested in how they perceive this system: what weaknesses and strengths it has, why they implemented it, how they have interpreted this law. To answer this I have used a qualitative method called phenomenography and done interviews with five college library managers.

The study is based on three Swedish novels published in 1945,1956 and 1964, and three Swedish novels published in 1998, 2008and 2009. The aim has been to investigate how librarians are portrayed in Swedish literature, as well as a comparison between the older and the newer literature. What librarian images are portrayed in the analyzed literature? Is the portrayal mostly positive, negative or neutral? Are there any clear differences in how librarians portrayed in newer and older Swedish fiction? If so, what are they? The method used has been qualitative content analysis where relevant paragraphs have been coded and divided them into categories of appearance, personality, and professional identity. The conclusion is that the librarian is often portrayed as an intellectual and somewhat high-strung bibliophile.

During the past decade, consumer health information-centers have been developed at the hospital libraries in Sweden in order to meet the increasing demand from patients and their relatives concerning consumer health information. In 1993, the hospital libraries in Falun, Västervik and Karlstad launched a consumer health information database called PION. The aim of this Master's thesis is two-fold. My first aim is to describe and discuss the principles of user-oriented evaluation. In my attempt to convey the theoretical discussion into the everyday life of librarianship, my second and most important aim is to conduct a user-oriented evaluation of the database PION.

In the master thesis the focus of the study has been on the special library of the Goethe-institute in Stockholm. A survey was made among the Visitors coming to the library, to find out how they used the library and how they would judge the quality of service. To find out how the needs and the opinions of the users were meet by the library I also made an interview with the staff one librarian and the chief librarian. In the analysis I used the theory about service quality of Christian Grönroos as a framework. The theory distinguishes the service quality into technical resp.

The purpose of this paper is to examine whether, and if so, how tourism effect the construction of a new city district with a stadium in focus. The study is based on a case study of Swedbank Arena and Arenastaden as nearby area. There has been an interest from the writers to study Swedbank Arena and Arenastaden, as it is a current subject, and both of them are under construction, which means that it was possible to see how the process works from the ground up. It has been shown that Swedbank Arena is built up in an entirely new district in which there will be new infrastructure that is tailored to the stadium and the crowd it?s expected to attract.

The increased competition in e-commerce puts pressure on e-businesses which makes it even more important to influence the Visitors on their e-commerce sites. An often overlooked marketing tool is atmospherics. With the increased focus on e-commerce from both traditional and new e-businesses this marketing tool becomes even more relevant. The aim of this thesis is to investigate how the atmosphere on an e-commerce site influences the customers' thoughts, emotions and behaviors. We examine the effects the level of stimulus on a website has on the customer's emotions, attitudes, intentions, behaviors as well as the relationship between these variables.

The Church of Sweden had barely 6.5 million members in 2012. Just over 1% of the members visit a church service regularly every Sunday. The number of Visitors in worship services has diminished continuously for a very long time. From 1990 to 2010, the annual number of Visitors at the main worship services has decreased by 50% from 9 million to about 4.5 million. The service activities can still be maintained at the current level because the many passive members still pays their membership fee.

The purpose of this study is to investigate how customers' senses can be influenced by the experience of a visit to a tourist company and how six tourism businesses today utilize this phenomenon. The problem is that the phenomenon of sensory impact is a relatively newly discovered substance and not sufficiently established in the market.This essay is about how six selected tourism businesses use the human?s five senses during a visit by the companies. The information from each company is gathered by interviews that took place at each company with responsible employees. We have also met with experts in different sensory areas to best find out how companies can make best use of sensory experiences to influence their customers.

The aim of this Master's thesis was to examine the political and cultural reasons for making music materials compulsory at Danish public libraries by the new library act of 2000. The aim was also to examine how the public libraries have responded to this reform. To answer these questions a literature study was conducted as well as interviews. The results of the literature study indicated that the main reason for making music materials compulsory is to increase the influence of the library users. The study of the debate concerning the new library act showed that a majority of the Danish political parties as well as the Danish library organizations had a positive attitude towards the new obligation.

Title: Festivalernas Intåg ? Korröfestivalen- en bordunstämmas resa genom festivaliseringenThe Korrö festival- The establishment of a Swedish Folk Music Festival.This thesis describes how folk music festivals have been escalating during the past few and how they have influenced Swedish folk music. To reach my results I have been studying one festival in particular which is the Korrö Folk Music Festival. This event started in the mid-eighties as a small happening that attracted almost exclusively musicians that were a part of the bordooon movement. The bordoon movement gathered a couple of days in the summer at what they called the ?Korrö bordunstämma? to build instruments and play folk music.

Sensory marketingAn effective instrument for libraries? We are living in a world of constant communication and information and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it is clear that organizations like libraries must create a deeper and more personal connection to increase user satisfaction and foster the use of services, among both users and potential users. One way to achieve this is to make use of all the emotional elements of a product or a service.

The aim of this Masters thesis is to examine the role of librarian in order to illustrate how the librarians work, how their competence and education have changed and developed during the last decade, and ultimately to see what the role of librarian looks like in the 21^st century. After describing the librarians work, competence and education in the 21^st century, we discuss whether or not the changes that have arisen during the last decennium have affected the possibilities for librarianship to develop into an accepted profession. The method of investigation is a qualitative analysis of printed sources. As a basis of the discussion and analysis Andrew Abbotts theory of professions is used. We also use Per Tengblads analysis model, which includes six important steps in analysing the professionalism of an occupation.

Title: Festivalernas Intåg ? Korröfestivalen- en bordunstämmas resa genom festivaliseringenThe Korrö festival- The establishment of a Swedish Folk Music Festival.This thesis describes how folk music festivals have been escalating during the past few and how they have influenced Swedish folk music. To reach my results I have been studying one festival in particular which is the Korrö Folk Music Festival. This event started in the mid-eighties as a small happening that attracted almost exclusively musicians that were a part of the bordooon movement. The bordoon movement gathered a couple of days in the summer at what they called the ?Korrö bordunstämma? to build instruments and play folk music.

The aim of this study is to examine how librarians experience implementations of changes in the physical space of the public library. The study seeks to answer the following questions from the librarians? perspective: What are the underlying reasons for changes in the physical space of the library? What are the important functions of the public library to the community residents? What reactions do librarians get from community residents after changes in the physical space of the public library? The study is based on semi-structured interviews with librarians working at seven small public libraries in Sweden. A model of four library spaces, which was developed by Andersson and Skot-Hansen in 1994 and refined in 2012, is used as a theoretical framework to help analyzing the results. The majority of the libraries are structured according to the older version of the model.

Background: In studies about Romani people?s health, it becomes clear that the Romani inseveral countries have a poor health and avoid seeking health care.Objective: The purpose of this study was to explore Romani men's experiences of treatmentin the Swedish health care.Method: A qualitative interview study was conducted with respondents about theirexperiences in individual interviews. Seven male Romanis were elected with a purposefulsample. A content analysis by systematic text condensation on the data obtained was made asdescribed by Granheim & Lundman (2004).Results: The summed up impressions of the responses was perceived to be good, however,many men believe that the information is inadequate. Staff at the emergency department inUppsala should listen more to patients.