There are countless methods for companies to use as marketing tools and one method that has become more and more popular is sponsoring. Reasons for companies to use sponsoring as a marketing tool is to be exposed and associated in connection with the sponsored item. Companies also use sponsorship to create relationships with the company's target audience. The use of Internet and Internet marketing has also increased during the last years and this paper examines the combination of these two areas, sponsorship and Internet marketing. A survey that examines the websites owned by companies who also are sponsors, answers the following problem:How do companies communicate their sponsorship on their own homepages?The purpose of this study is to describe how companies use their homepage to communicate their sponsorship.

Den här studien berör några av de miljöpsykologiska grunderna i Alnarps Rehabiliteringsträdgårds uppbyggnad. Den ger förslag på hur karaktären rofylld kan förstärkas och hur säsongen kan förlängas i den restorativa delen av välkomstträdgården med växter som tilltalar flera av våra sinnen. Deltagarna som kommer till trädgården har i regel stressrelaterade åkommor såsom utmattningssyndrom och har varit sjukskrivna en längre tid. De är ofta mycket känsliga på grund av fysisk och psykisk utmattning. Studier visar att deltagarna har behov av en kravlös miljö där de kan få vara ostörda.

In this paper we describe the issues of credibility in web applications and internet communities. We bring up examples of how other designers have solved credibility-problems. Further we discuss the features we have created for our community, Stickling, to make any visitor to perceive it as credible..

In this paper we describe the issues of credibility in web applications and internet communities. We bring up examples of how other designers have solved credibility-problems. Further we discuss the features we have created for our community, Stickling, to make any visitor to perceive it as credible..

In this paper we describe the issues of credibility in web applications and internet communities. We bring up examples of how other designers have solved credibility-problems. Further we discuss the features we have created for our community, Stickling, to make any visitor to perceive it as credible..

This is a thesis about design of young stands of trees. A big source of inspiration has been Västerskog and Tor Nitzelius Park in Alnarp which both consists of a structure of squares. I wanted to examine if this type of planting could be valuable from an aesthetic and recreational point of view. One problem today is that many people believe that we have to wait for decades for a planting to grow up so that we can enjoy the ?ready result?.

Syftet med denna studie är att undersöka vad destinationsmarknadsföringsorganisationerna (DMC) Stockholm Visitor Board och Destination har för syn gällande sociala medier. Samt att titta på hur dessa två arbetar med sociala medier i sin marknadsföring och även vilka fördelar och nackdelar en sådan marknadsföring kan ha.Studien har haft en kvalitativ utgångspunkt när det gäller metodval. Men ett inslag av kvantitativa aspekter har förekommit då en enkätstudie har utförts. Flertalet kvalitativa intervjuer har ägt rumt med relevanta personer för denna studie. En vardera representant från Stockholm Visitor Board och Destination Sigtuna har intervjuats.

The present thesis deals with Qur'anic Studies among Turkish immigrants inSweden. The aim is to investigate the significance of Qur'anic Studies forMuslims in a country like Sweden. This thesis also highlights the role ofthe Turkish state in encouraging and funding Qur'anic Studies in Sweden.I have carried out a case study on a Mosque outside Stockholm, where anImam, sent by the Turkish government, is in charge of the Qur'anic Studies.It is found that Qur'anic Studies is important for Muslims in Sweden in theirefforts to preserve their religious identity. The results also indicate thatQur'anic Studies also has an ideological dimension insofar as it is a meansfor Islamic governments, groups and individuals to further the interests of political Islam..

Fornföreningen Fibula on the Aland Islands contacts the author because its members want to create a museum.The purpose of this two years master?s thesis in Archive, Library and Museum studies is to shed light on what a museum really is. The research question I have answered is ?what is a museum and is this what Fibula really wants in their reconstructed Viking village??. Based on interview material, ethnographic field studies, relevant research in the subject and documents from Fibula, I have answered the research question.

Store windows, as many earlier research studies indicate, is an important factor of the store atmosphere to attract customers into the store. In this study we have narrowed it down and chosen to focus on how different contexts of the store windows will effect customers' evaluation. The purpose is to find out how the context of high creativity and low creativity combined with different time aspect in store windows will affect store image, attitude, entering decisions and purchase intention toward the store. The results are based on a quantitative study where we did an experiment and a field study. The result shows that higher level of creativity is better than lower level of creativity in certain aspects.

In the summer of 2009 the High Line opened in New York, a park built on an out-of use elevated rail viaduct. The park meanders its way through the buildings and allows the visitor to see the city from a totally different perspecive than we are used to.I have made a Design proposal in Eriksdalslunden, Stockholm, with inspiration from the High Line. The proposal is based on design ideas of a park I logically call the Low Line, as the place isn't elevated as in New York, but lowered. The two places have some similarities, mainly the strong urban identity and the tracks crossing both areas. They also have very obvious differences, above all the fact that Eriksdalslunden is situated in a swale and is defined in a third dimension by the high bridges that crosses the area.The High Line is designed by James Corner Field Operations, and they have been working using their motto 'Keep it Simple, Keep it Wild, Keep it Quiet and Keep it Slow' during the whole process, words that normally aren't associated to Manhattan.

It has become increasingly common for cities and municipalities to take greater account of the place marketing, and to see the physical location as a brand. An early step in this process is to make the image measurements of the place, in order to develop better marketing strategies. A method often used in tourism research for this type of measurements is Etchner and Ritchie's theoretical framework. The framework is initially designed to measure visitor's image of a tourist destination.Almost all previous research in this area is based on the visitor's perspective, but Olofsson and Skredsvik have used this framework to measure a location's image among the residents. They feel that the residents of a place can be seen as ambassadors of the place because they know the site well.

Fornföreningen Fibula on the Aland Islands contacts the author because its members want to create a museum.The purpose of this two years master?s thesis in Archive, Library and Museum studies is to shed light on what a museum really is. The research question I have answered is ?what is a museum and is this what Fibula really wants in their reconstructed Viking village??. Based on interview material, ethnographic field studies, relevant research in the subject and documents from Fibula, I have answered the research question.

This Masters thesis concerns difficulties experienced by Gender Studies researchers in an information seeking context. The aim is to identify, and study the cause of, these potential difficulties by asking the following questions: How do researchers in Gender Studies seek information? What difficulties may arise when information seeking is carried out in Gender Studies? What may be the cause of these difficulties? What does Gender Studies consist of? In order to find feasible answers to these questions, particular attention is paid to the context in which the researchers exist and work. The database KVINNSAM serves as an example of how libraries have tried to overcome barriers in information seeking in Gender Studies. The method used is a qualitative one based on interviews and literature studies.

The use of mobile devices has increased dramatically in recent years and the development of newtechnologies has made it difficult for developers to know what screen size and device the visitor isusing. This has resulted in the fact that today there is a problem with the interface for web pages onmobile devices. They are not adapted to the flexibility required for the interfaces to be recognizedon various mobile devices. Instead of developing two separate web pages, where one is designed formobile devices and one for desktop and keep them both continously updated, responsive webdesign simplifies the work process. Responsive web design is a flexible and dynamic interface thatadapts to mobile device and screen sizes.