Title ?Att attrahera nya målgrupper med planerad kommunikation?Author Magnus Ejerhed, Anna Johansson and Caroline JägersvärdCourse Bachelor thesis in Media and communication studiesSemester Spring semester 2008Tutor Britt BörjessonUniversity the University of GothenburgAim the aim of the study is to describe students attitudes to Volvo IT as an employer.How can Volvo IT improve their communication to students?Method A quantitative approachMaterial A questionnaire which has been given to 122 students in economics atHandelshögskolan in Gothenburg and Industrial economics at Chalmers Universityof technologyMain results The main results of the study are that most of the students in economics andindustrial economy are positive to work as management consults. They also havean optimistic attitude to work as intern management consults in a large company.The students don?t regard Volvo IT as a possible future employer; neither do theyhave a good knowledge of the organization.Conclusions It is very likely that the students don?t regard Volvo IT as a potential employerbecause they don?t think of Volvo IT as an organization in management consulting.Volvo IT has to make their management consulting, Fortos ManagementConsulting, more visible if they are going to make the students more interested ofthem as an organization in management consulting. They have to inform theirtarget group what new competences they are looking for.

AbstractThere is a lot of confusion when it comes to defining Special Education. An example of this appears here by a statement from Assarson (2007) "Special Education initiates a special pedagogy, but contains no innate sense of what is the special component in it" (p. 52, authors? translation). This study is an attempt to clarify the elements of the concept.

The Swedish Armed Forces is a public institution and consequently obliged to follow Swedish and international legislation. Thus, they are subjected to contrarious demands from different actors operating in its high-technological and high-institutional environment: to be a legitimate institution and at the same time operate with a high level of efficiency. This thesis is conducted with the aim of investigating whether The Swedish Armed Forces' steering document for gender equality is used to achieve visible and quantifiable results or if the document constitute a medium for reverberating legitimacy. To answer the research question, we applied a critical discourse analysis on the relevant documents and on the conducted semi-constructed interviews with members from different levels and positions in the organizational hierarchy. Subsequently, we came to the conclusion that the Swedish Armed Forces manage the demands for efficiency and legitimacy, which are forced upon them from the technological and institutional environment, by talking about them.

During my time as a student at the School of Library and Information Science in Borås there was an ongoing discussion regarding whether or not the library and librarian were facing an identity crisis and what future consequences this may lead to. The discussion was and still is of interest to me since it most likely will have an impact on the identity I soon will make part of my self as a professional librarian. This master?s thesis is an attempt that to through discourse analysis seek clarity in what the future identity of the library and the librarian may consist of. I do so by examining articles from the two library journals Ikoner and Biblioteksbladet.

This thesis aims to describe and characterise the foreign policy change the United States has experienced towards Europe. This thesis claims that the United States is presenting a more supportive attitude today towards the development of the European Union. This more positive attitude has developed during successive U.S. administrations and has become visible since the end of the Cold War.Washington is today less ambiguous and less ambivalent towards the integration of Europe. The United States appreciate that a common foreign- and security policy in Europe is in accordance with American interests.

The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing.

The aim of this Master?s thesis is to examine how public librarians, including school librarians, express themselves about librarians in library journals. Questions asked in the study are: How is the knowledge, tasks and roles of librarians described? How do the librarians describe their own and others perceptions of librarians? Are there any contradictions in how the librarian profession is described and if so, what are they? 56 articles from three Swedish library journals, Biblioteksbladet, bis and DIK-forum in the period from 1990 to 2007, are analysed. The theory and method used is discourse analysis.

Due to traditional beliefs about biological differences between the sexes, the sex ratio is abnormally uneven in northern parts of India. There is a combination of old methods like female infanticide and new technologies, which make selective abortion possible. The strong practices of dowry transform daughters to economical burdens to their parents. They face mortal danger before, at and after birth. With rapid economical progress and advanced technology, India is a country in progress.

The amount of mergers and acquisitions between international and Swedish actors increased due to the Swedish entry in the European Union. In many cases, conflicts between manage-ment and employees made visible the cultural differences between nations and organisations. As a result of these conflicts many companies experience difficulties in operating on the Swedish market and in some cases they have even been forced to leave it.The starting point of this study is analysing how the management at a foreign company in Sweden, that has undergone a merger, has been affected in the meeting with the Swedish business culture. The analyse has got three different perspectives as a base; management, market knowledge and culture.This study is accomplished on the basis of a deductive approach. It is a case study where the empirical foundation derives from five interviews.

This thesis is about covers of books and DVD movies. I have tried to find out if the visual communication of the covers differs between the book and movie with the same story. Do they appeal to different target groups? I have also been trying to find out what designers can do to increase the visibility of covers among others. Are there certain rules to follow for making a cover visible?To reach a conclusion I have been studying components in advertising pictures, since covers work as a kind of advertiser for the product.

This thesis aims to examine the conditions for entrepreneurship in Taiwan by the occurrence of cultural phenomenon guanxi. Based on the concept of familiness and guanxi, the family is central in this study of family business. Traditional descriptions of the Asian culture claim that guanxi is vital in the business context. Though, recent studies indicate that significance of guanxi seems to be changing. Therefore the purpose of this thesis is to create an understanding of the importance and relevance of guanxi in the context of Taiwanese family business.By travelling to Kaohsiung, Taiwan to interview six managers of Taiwanese family firms this study?s empirical material was gathered for further processing based on a qualitative approach.

On December 1th 2009 the Lisbon Treaty entered into force, and through Article 13, the recognition of animals as sentient being was given a more visible part in the very core of EU law. This was an effect of a political decision to commit to the issue, partly because of the will to further harmonize the EU market, but also due to increased societal concern for the wellbeing of animals. Over the last decades, ethical awareness is growing in many countries, one reason being new scientific discovery. This influences legislators and policy makers to take proper action, and in this way, ethics and science often work together as the very basis for the development of new legislation and policies. There is yet to be seen what the actual consequences of Article 13 will be, since the legal obligation remains the same and there are still some reservations in it.

Today's real estate buyers value the purchase different today compared to a decade back. Previously it was the return value that ruled the market. This has created problems when the broker must allocate the purchase price of the property's various elements, because non-monetary values such as forest for leisure, recreation, and the feeling of owing has increased in recent years and an increasingly important part in the valuation process. The assessed value can be a guide, but is perceived today to be stereotyped to put a fair value at the individual item. The purpose of this study was to provide the real estate agent decision support and a guide to the likely value of accounting for the purchase price. The report is written on behalf of LRF Konsult. The result is based on a questionnaire survey which was conducted in June 2014 among all those who had bought a farming property in Dalarna and Gävleborg province mediated by LRF Konsult in 2013. The report was made with a split to see if the valuation and motives differ between new and previous owners. It was possible to see a big difference in the reason for the purchase, where a large share of new owner bought the land for capital investment, in contrast to previous owners whose biggest group bought for an active use. At several points it was possible to identify a higher non-monetary value of the new owner from the previous landowner.

The purpose of this study is to gain a deeper understanding of women's violence against men in intimate relationships, get an idea of ??what forms of expression that this type of violence has and to highlight the men's experiences of violence.There is little scientific research in the field in Sweden. Crime Prevention Council has determined that eight percent of all complaints involving domestic violence in 2010, reported by men over 18 years. You can only speculate on how large number of unreported cases is among abused men. The international studies highlight that the abused men feel ashamed of having been subjected to violence by a female partner.I have been based this essay on two theoretical premises, Per Isdal theory of "violence perspective" and Elaine Bergqvist's definition of the suppression technique.The study was conducted through a qualitative content analysis.

Sara Lidman?s second novel Hjortronlandet (1955) unfolds in the north of Sweden in the early 20th century. It describes the progress of modernity and the conflicting interests of an old local culture and a new more ?civilised? one. The two cultures are constituted by different value systems and in the novel they are represented by two neighbour communities.