AbstractPurposeThe purpose of this thesis is to examine the Swedish students? habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group generated valuable information which later was used to create surveys.

The RECK gene is a relatively new discovered gene with important implications for cancer research. The research has been primarily concentrated on the human gene with the ultimate aim to identify the invasive characteristics. Up regulated RECK is linked to significantly prolonged survival rates in patients with severe forms of malignancies. RECK is normally expressed in all cells of the body and has an important role in the balance between destructive and constructive features of the extracellular matrix. The RECK protein is a membrane-bound glycoprotein that inhibit matrix metalloproteinases which has the function of breaking down the ECM. There is a significant correlation between RECK gene expression and the formation of new vessels, presumably via the mediation of VEGF which is an important and powerful inducer of angiogenesis.

Vårt uppsats undersöker hur en betalning kopplad till viral marknadsföring skulle påverka ungdomars attityd gentemot en sådan kampanj. Vi har utgått ifrån en kvalitativ metod iform av fokusgrupper och semistrukturerade intervjuer. Den största fokusen ligger på fokusgrupperna..

The aim of this Master?s thesis is to examine how the literature criticism are in the Swedish media in the reception of the novel Mosquitoes and tigers from 2007 written by the Swedish author Maja Lundgren. A second aim is to examine how master suppression techniques have been used by the literature critics in the newspaper debate. This qualitative study is based upon a total of 52 articles and reviews from five big Swedish newspapers. The theoretical approach, literature criticism, mainly originates from the Swedish professor in Literature Science Tomas Forser and the literature scholar Gunnar Hansson.

Catecholamines are stress hormones that are produced and released by a rare tumor called pheochromocytoma. This tumor can cause hypertension which if undiagnosed and untreated leads to death. Since good therapy is available, it is important to find the tumor in time. The most common way to diagnose the tumor is measurement of the biochemical markers; catecholamines and their metabolites, methylated catecholamines.After observation that almost all normetanephrine results for women were higher than the upper reference limit and therefore pathological, the accuracy of the present reference intervals was questioned. Therefore new reference intervals for both urinary catecholamines and methylated catecholamines were developed by analysis of 46 samples using HPLC.

Vårt uppsats undersöker hur en betalning kopplad till viral marknadsföring skulle påverka ungdomars attityd gentemot en sådan kampanj. Vi har utgått ifrån en kvalitativ metod iform av fokusgrupper och semistrukturerade intervjuer. Den största fokusen ligger på fokusgrupperna..

Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this thesis is to study campaigns, which have gained transmission in social media, by investigating how practitioners of three different campaigns motivate the choice to use covert PR.The study is based on a hermeneutic methodology and has an abductive approach. It is carried out by semi-structured elite interviews with six contributors of three different campaigns, using covert PR. The primary data consists of the empery of the interviews, while the secondary data consists of a theoretical framework of excellence in public relations, the PR practice and viral messages.The result of the study indicates the point of view that covert PR has given the campaigns a wider reach.

Denna uppsats tar upp om hjälporganisationer skulle kunna använda sig utav viral video sommarknadsföringsmetod i sitt arbete att samla in pengar samt sprida sitt budskap. En fallstudiegjordes även på videoklippet ?Kony 2012? från organisationen Invisible Children som är ettaktuellt exempel på en hjälporganisations användning av viral video. Klippet ?Kony 2012? hardessutom blivit det snabbast sprida klippet någonsin (Wasserman 2012).

Viral marknadsföring har på senare tid blivit allt mer uppmärksammat då många har insett fördelar med att kommunicera sitt varumärke via sociala medier. Idag kan ett budskap spridas oerhört snabbt via olika kommunikationskanaler och därmed skapa en "snackis", vilket naturligtvis är ett önskvärt läge för företagen. Det innebär dock inte att denna spridning är lätt att uppnå. För att ett innehåll ska bli viralt måste det helt enkelt förtjänas. Termen "viral marknadsföring" och därmed dess användning kan upplevas som tvetydig då några anser att det är möjligt att i förväg utforma en viral kampanj medan andra menar att det aldrig i förväg går att veta om någonting kommer att bli viralt eller ej.Idag flyter även vår fysiska yta samman med den digitala vilket skapar en dynamisk miljö som företag är verksamma inom och som vidare leder till att det krävs ett nytt förhållningssätt för att kunna möta denna dynamik.

This essay aims to describe and problematize gender roles and master suppression techniques in Stephenie Meyer?s Twilight Saga. This is done in order to enable me, in my future profession as a teacher, to start an emancipatory discussion in class where pupils can become conscious of different ways of reading the love story. I will use the following two research questions to fulfil the purpose: 1) investigate which gender roles that appears in the book?s main characters Bella and Edward and 2) which master suppression techniques that colours their relationship.To answer the questions gender theory and ideology-critics are used.

Syftet med denna uppsats är att utforska hur svenska företag går tillväga vid implementeringen av viral marknadsföring och hur detta är kopplat till företagets varumärkesutveckling. Vi ämnar finna hur den processen ser ut samt hur varumärket kopplas till kampanjen. Uppsatsen har utgått från en deduktiv ansats och studien genomfördes med en kvalitativ undersökning. Intervjuer genomfördes via telefon med fyra svenska företag inom olika branscher. De olika respondenterna hade alla erfarenhet från viral marknadsföring.

Title: Social Media ? And customer interaction in smaller firmsSeminar date: 2011-06-10Course: Information Logistics, D-level.Authors: Marie Stenhammar and Ulrika CarlssonAdvisor: Jaime CamposKey words: Social Media, Web 2.0, Co-creation, Viral marketing, Word of Mouth, smaller firmsPurpose: This paper aims to describe the relevance of social media to smaller firms, the challenges and opportunities they face and what strategies they use, in the interaction with their customers.Methodology: The study is qualitative in nature and has an abductive approach. The empirical material consists of in-depth interviews with chosen companies and Internet observations.Theoretical perspectives: Social Media, Web 2.0, Co-creation, Viral marketing, Word of MouthEmpirical foundation: The study takes its empirical base from in-depth interviews with representatives from the small companies and internet observations connected to these.Conclusions: Smaller companies have great interest in social media. They preferably use Facebook, blogs, YouTube and Twitter. Their strategy is mainly to be very active and update their social media regularly.

Background: Studies have shown that 66 children and teenagers in Sweden suffers from brain tumor every year. Children and teenagers who can´t participate in the regular school for a longer time for whatever reason, have by the school law the right to education in hospitals or institutions. Education that take place in other places than school most try to follow the same guidelines as his/hers usual school.  This applies to students in elementary school, compulsory school, special school, Sami school, secondary school and upper secondary school.Purpose:  The purpose of this study was to find out how three teachers at a hospital school plans their work with children in grade from 1 to 3, who suffer from cancer, especially brain tumor.  How can the teachers at the hospital school plan and organize their teaching so that it´s possible for the children whit brain tumor to feel as normal as possible. How does the common work between the consultant nurse, teachers at the hospitals and their ordinary school prevent the children to feel like an outsider?Method: I have chosen to do a qualitative study followed by three interviews whit three informants who works at a hospital school.

Detta examensarbete består av skapandet samt det praktiskatillämpandet av en metod, som har syftet att med hjälp av viralmarknadsföring få in nya spelare till ett massivt onlinespel1.Syftet med detta examensarbete är att skapa en bättre uppfattningom vad viral marknadsföring är för något, men också hur man kananvända den i marknadsföringssyfte.Metoden går ut på att skapa tre olika faser, även kalladetillämpningsfaser, som alla har sitt eget syfte och sedan tillämpadessa fasers olika beståndsdelar för att sedan uppskatta ett resultatutifrån detta.Om man genom denna metod förbereder och förbättrar speletscommunity tillräckligt bra, är förhoppningen att de potentiella spelarnasom når communityn ska stanna kvar och bli faktiska spelare. För attfå potentiella spelare att nå spelets community krävs det att speletsrepresentation, i detta fall spelets hemsida och communityforum, ärtillräckligt tilltalande och informativ. För att dessa två delar ska spelanågon roll, krävs det något sätt att få in potentiella spelare till speletshemsida. Detta gör man med viral marknadsföring. Lyckas alla dessadelar, har metoden fungerat och nått ett framgångsrikt resultat..

Background: Studies have shown that 66 children and teenagers in Sweden suffers from brain tumor every year. Children and teenagers who can´t participate in the regular school for a longer time for whatever reason, have by the school law the right to education in hospitals or institutions. Education that take place in other places than school most try to follow the same guidelines as his/hers usual school.  This applies to students in elementary school, compulsory school, special school, Sami school, secondary school and upper secondary school.Purpose:  The purpose of this study was to find out how three teachers at a hospital school plans their work with children in grade from 1 to 3, who suffer from cancer, especially brain tumor.  How can the teachers at the hospital school plan and organize their teaching so that it´s possible for the children whit brain tumor to feel as normal as possible. How does the common work between the consultant nurse, teachers at the hospitals and their ordinary school prevent the children to feel like an outsider?Method: I have chosen to do a qualitative study followed by three interviews whit three informants who works at a hospital school.