Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

AbstractThis study focuses on three generations of Kurdish women's view on honor. The study is a qualitative research based on three individual interviews. The aim of this study is to examine how three generations of immigrant women from a culture of honor is influenced over time by the majority culture and its values together with how these women affect each other mutually both consciously and unconsciously within the family. The study is based on two questions: What does"honor" mean to the three generations of women who are Muslim and Kurdish? Did these three generations of women?s idea of honor change over time as they have lived in Sweden? Results of this study have shown that the concept of honor has its focus on the woman's body, sexuality and chastity.

This thesis conducts a comparative study between two academiclibraries, one Swedish and one English, in order to analyse ifdifferent funding systems influence the marketing of theirservices. The theoretic foundation is built on relationshipmarketing, which emphasises the importance of creating andmaintaining relationships. A qualitative approach has been usedthrough the use of case studies, with semi-structured interviewsbeing held with library staff and managers in both countries. Inaddition to these interviews strategic plans have also beenanalysed. The result from the study shows that whilst there aresome differences between the two university libraries there arealso similarities, which indicates that it is not clear if differentfunding systems have an impact on the marketing of the services..

AbstractThis study focuses on three generations of Kurdish women's view on honor. The study is a qualitative research based on three individual interviews. The aim of this study is to examine how three generations of immigrant women from a culture of honor is influenced over time by the majority culture and its values together with how these women affect each other mutually both consciously and unconsciously within the family. The study is based on two questions: What does"honor" mean to the three generations of women who are Muslim and Kurdish? Did these three generations of women?s idea of honor change over time as they have lived in Sweden? Results of this study have shown that the concept of honor has its focus on the woman's body, sexuality and chastity.

Livmoderhalscancer påverkar de drabbade kvinnorna och deras närstående. Att inom sjukvården samtala om sjukdomens biverkningar och effekter kan upplevas som svårt. Syftet med denna litteraturstudie var att beskriva kvinnors upplevelser av att leva med livmoderhalscancer. En litteratursökning genomfördes och 10 artiklar analyserades med en kvalitativ innehållsanalys. Detta resulterade i fyra kategorier: att förlora kvinnligheten och känna sig otillräcklig, att pendla mellan hopp och hopplöshet, att känna behov av närhet och stöd och att önska mer och tydlig information.

Syftet med denna litteraturstudie var att beskriva människors upplevelser av att leva med stomi. Analys av 13 vetenskapliga artiklar gjordes med hjälp av en kvalitativ innehållsanalys med en manifest ansats. I studien framkom olika aspekter på upplevelsen av att leva med stomi och detta resulterade i fyra kategorier: Att känna osäkerhet och tvingas till förändringar, att ha behov av stöd och känna rädsla för ensamhet, att ha sexuella problem och känna sig oattraktiv och att ha behov av information för att kunna acceptera. Resultatet visade att en förändrad kroppssyn ledde till sexuella svårigheter och oviljan att visa sig inför sin partner. Många ansåg att det var bland det viktigaste att få information innan operationen utfördes och att man även fick stöd och empati..

Bakgrund: Endast ett fåtal kvinnor i Sverige och övriga nordiska länder väljer en planerad hemförlossning. Organisationen för en planerad hemförlossning varierar mellan de nordiska länderna. Det är inte känt hur nöjda dessa kvinnor är med sin hemförlossning, det är därför av intresse att öka kunskapen om hur nöjda kvinnor i Sverige och Norden är med sin planerade hemförlossning.Syfte: Syftet med denna studie är att beskriva förekomsten av nöjdhet hos kvinnor som genomgått en planerad hemförlossning samt att jämföra förekomsten av nöjdhet hos kvinnor i Sverige med Danmark, Norge och Island.Metod: Studien är en retrospektiv tvärsnittsstudie med kvantitativ ansats. Materialet är insamlat 2010-2013 inom ramen för forskningsnätverket ?Nordic Homebirth? via en enkätformulär på internetsidan www.nordichomebirth.com.

AbstractThis study focuses on three generations of Kurdish women's view on honor. The study is a qualitative research based on three individual interviews. The aim of this study is to examine how three generations of immigrant women from a culture of honor is influenced over time by the majority culture and its values together with how these women affect each other mutually both consciously and unconsciously within the family. The study is based on two questions: What does"honor" mean to the three generations of women who are Muslim and Kurdish? Did these three generations of women?s idea of honor change over time as they have lived in Sweden? Results of this study have shown that the concept of honor has its focus on the woman's body, sexuality and chastity.

AbstractThis study focuses on three generations of Kurdish women's view on honor. The study is a qualitative research based on three individual interviews. The aim of this study is to examine how three generations of immigrant women from a culture of honor is influenced over time by the majority culture and its values together with how these women affect each other mutually both consciously and unconsciously within the family. The study is based on two questions: What does"honor" mean to the three generations of women who are Muslim and Kurdish? Did these three generations of women?s idea of honor change over time as they have lived in Sweden? Results of this study have shown that the concept of honor has its focus on the woman's body, sexuality and chastity.

AbstractThis thesis discusses and analyses a 19th century female author's vanishing from history. The study investigates social relationships as figured and described in the epistolary form, based on letters between the author herself and different members of her family. It also tries to identify the author's position and situation in her time and society according to important themes and motifs in her novels. The main purpose is not to reconstruct history, but rather to show the many complex histories that can also be described, apart from the simplified and generalized one. The aim of this study is to, from a post-structuralist perspective, analyze the position of author Marianne Lundegård-Hagberg, and her role as a performative, discursive person that history forgot..

The purpose of this thesis was to study how preschool teachers interpret the values of the preschool curriculum that relates to culture and how the teachers describe how they work with these values in their professional practice. The study is based on social constructive and discourse analytic perspectives. I have studied how preschool teachers construct the concept of culture and the values of the preschool curriculum through a specific way to describe this. A specific way to talk about something is called a discourse. In other words I have studied preschool teachers expressed discourses about culture and their professional practice with the values of the preschool curriculum.To study this, I've done interviews with four preschool teachers.

The overall objective of our research is to understand  how social workers in social services protect the individual's autonomy, integrity and a coercive law which deprives the individual of his rights.In this study, we bring out social secretaries perspective on how they see the compulsory treatment and the problems that can arise in a detention. This study is based on the questions; How are power between social worker and client? What is the social secretary of the law on compulsory as a tool to help clients?We interviewed eight social workers who work specifically with compulsory treatment. We used the result to answer our questions. As a theoretical background, we chose to use the power perspective, the concepts of flexibility and freedom of action and categorizations.The results that emerged from our study are that compulsory treatment is considered to be a positive and negative thing.

Att spela tv- och datorspel är idag en stor del av många människors liv. Ioch med en förfinad teknik hos spelen, med bättre spelmiljö och artificiellintelligens skapas det en större realism och funderingar kan uppstå hur dettakan påverka en utövare. Den här undersökningen testade sambandet mellanempati och graden av våldsamhet i spelen hos en utövare. Det var 64gymnasieelever som deltog i en enkätundersökning, varav 16 var män. Föratt mäta empati användes Davis-IRI.

The purpose of this study has been to investigate the virtual world that people are part of on online dating sites. To do this we have investigated two different research questions, which are the following: What functions do the online dating sites provide? Why and how are the online dating sites being used by their members? In order to gather information about these matters, we have used a qualitative method consisting of participating observation, scrutinizing and single person interviews. Our results indicate that people have different goals with their usage of online dating sites; some are looking for love, a long-term relationship while others are looking for sexual contact. There are many different online dating sites to choose from depending on the users? objective.

I have critically examined heteronormativity as it permeates our society and questioned ?identities? as designed and constructed, leading to certain identities being seen as normal, while others are regarded as abnormal.I have had a discussion with my informants about love, monogamy, amicable and relationships. Every couple has basically isolated themselves after they became a couple and they feel secure with one another. The partnership is very important for my informants, partly because they see the partnership as a legal and economical security. However, these aspects are not crucial to the decision that they chose to marry, for the main reason is love and the desire to take the relationship one step further.