Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.

To efficiently examine volumetric data sets from CT or MRI scans good volume rendering applications are needed. This thesis describes the design and implementation of an application programming interface (API) to be used when developing volume-rendering applications. A complete application programming interface has been designed. The interface is designed so that it makes writing application programs containing volume rendering fast and easy. The interface also makes created application programs hardware independent.

In this bachelor's thesis, we investigate the Swedish folk high school?s role in neoliberal society, which is analyzed through the lens of Norman Fairclough's critical discourse theory as well as Erving Goffman's theory of social deviants. The focus of our study has been participants in creative education, such as art, theater and creative writing. Our findings include that participants at folk high schools find great value in their education, both creatively and personally. They note that they have experienced a large amount of personal growth, regarding both openness towards others and higher confidence and their own abilities and identity.

The purpose of this study is to explore students? perceptions and experiences of the school-subject Swedish. Ten qualitative interviews with students in school year nine have been carried out and the results of these interviews constitute the basis of this study. The result shows that students have a straight-forward attitude towards Swedish as a school-subject. The students identify skills such as reading, writing and speaking, and work in school mainly concerns perfecting these skills. The students think of Swedish as a subject with a clear purpose and find it important and useful. The result also shows that the students want grading for the purpose of further motivation.

In this degree project I have studied how an anti-discrimination bureau can adapttheir online information to the target group ? immigrants who only have modestunderstanding of the Swedish language. This group is often subject of discriminationmatters, and therefore it?s important that they can take part of the information.To find answers to my questions I have studied different relevant theories, performeda readability analysis on the online information and have had qualitativeinterviews with representatives from the target group. I have also tested my rewrittentexts on both representatives and other readers.The result from my studies has shown that it is words that are the most difficult inthe current online information, while length and structure of the sentences are alsoof importance when it comes to the readability.

This paper is about teachers ?attitudes towards their pupils, both today and in the past. It describes various events with Adam, Elsa and Kajsa which I have observed at my preschool. Via a retrospective analysis I have attempted to understand how teachers ?views of their pupils has changed from the beginning of the century to the present day.

This study examines the possibilities of interpreting the moral values and ethics presented in the current curriculums in a way that makes them inclusive and constructive. The study also reveals how the liberal democratic ideal, presented in the curriculums as a hyper-ideology, is not at all easy to define or live up to in the pluralistic school of today.By close-reading and criticizing the curriculum for the Swedish senior high school (Gy11)and by looking at it from two different points of views, as rules or norms and as a process, Ishow how the curriculum can be interpreted as a basis or starting point for a communicationabout values. I also discuss wether the aim of this communication should be consensus or anongoing process..

Title: Participation and comradeship through artistic creation. This study is about a pedagogical development project carried out in sixth grade classes in order to get peace and order in the classroom and to improve the relationship between pupils. The research question is how the interaction in classroom can be described. The used research methods are observation, diary writing, photographing and questionnaires as well. From a hermeneutical inspired analysis interaction in classroom is in focus.

The economic growth we have experienced the last century is based on limited natural resources. Whether these resources will last for a further economic growth is widely debated. Pessimism and optimism have each been influential philosophies in debate whose opinions can be conceded as two opposing opinions. In this paper we have analyze these opinions from an economics perspective. To study this further, the construction and meaning of the pessimistic and optimistic arguments have been applied implicitly on the Leontief production function and the Solow growth model.

 AbstractThe main purpose of the essay is to describe the reception of Alexander Solzhenitsyn?s debut novel One day in the Life of Ivan Denisovich (1962) in Swedish newspapers. The reception itself comprises the 1963?s Swedish reviewers opinions on the novel as to how it was controversial or not and the literary quality of the novel and Solzhenitsyn?s writing. In the analysis, seventeen reviews from seventeen different newspapers is included, studied and compared.

The purpose of this essay is to investigate Swedish as a second language acquisition in a group of students with diverse culturul backgrounds. my intension is to find out if a dialogical posture in teaching with focus on the students earlier knowledge,experianses, thoughts and feelings, will contribute to a teaching enviroment where the students can express them selves and listen to each other. the teachers task is to help the students to explore their own thinking.According to the theoretical base of the essay, sucessfull second language asquisition occours in a meaningsfull context through dialogue and interaction between students and teacher as well as between student and student.I have used a qualitative method consisting in participating as a teacher in this group of second language learners during four lessons, observing, taking notes and writing diary. The teaching material used during the lessons was a book (fiction but based on a true story) and the dialogue in the group proceeded from the story we read together..

The marketing campaign ?Låna dig rik? [Get rich by lending] involved 25 public libraries in three regions; Kronoberg, Kalmar and Blekinge. This paper examines 28 news-articles concerning this campaign, found in eight publications in the responding regions. The purpose of this is to determine to what extent the description of the campaign found therein responded to the intents of its founders and to what extent the public had a say in these articles. The result found indicates that the overall image of the campaign presented in the news-articles was well in correspondence with the intents of the campaign itself but that the public views where arguably absent..

The aim of our study was to increase understanding of older people?s views on social media?s and identity by asking the question: How do seniors perceive identity on Facebook? Based on a qualitative approach with written interviews conducted by e-mail, we contacted respondents who had and used a Facebook account. In our study we used categories, such as seniors, identity, Facebook and networking to be able to answer our research question. The result of this study is shown as a description of nine respondent?s testimony regarding identity on Facebook.

The present study aims to examine how teachers write polemical articles. This genre often occurs in national standardized tests in Swedish schools. The study seeks to analyze argumentative structures in the articles. It also categorizes assessment notes written by the teachers in response to each others? articles, by interpreting response texts.    The examination shows that there is uncertainty among the teachers about how to create structures in argumentative text types.

How do men who define themselves as feminists create and maintain an identity as men? In this qualitative study four men involved in feminist organizations were interviewed about their views on women, men, sex and feminism. Theories of language, psychoanalysis and ethics were utilized to further our understanding of the material these men produce in their effort to define themselves. Our object of study is the text, which we believe holds the key to understanding how an individual shapes his world and himself. The result is our interpretation of the text and its underlying mechanics.