The aim of this study was to, through a qualitative method, investigate students? participation in a specific library blog to find out what motivate them to create and share digital book recommendations through videos. It also intended to describe the students? own views of their participation.We conducted interviews with eight students in the ages 12 and 13, who all had similar experiences regarding the blog creation but diverse attitudes concerning the blog production and intentions to participate.The results showed that the strongest motivating forces behind the students' participation in the blog creation was that they enjoyed the making of the videos and also because they wanted to inspire others to read more and create resembling blogs..

The overall purpose of this essay is to come to a deeper understanding about videos in the Youtube beauty community by using a mixture of qualitative and quantitative methods. By answering the main questions of the essay which are; What quantitatively measurable components are there in the videos that can be seen as contributing factors leading to the fact that some generate more views that others?; Is there a set mold for success containing certain aspects that a video must have to stand out?; What correlations can be found between the two categories of analysis and how do these potential correlations affect the popularity of the video? and What effects do specific components on the level of popularity of the video?, we?ve been able to distinguish differences as well as similarities on both qualitative and quantitative levels. We have also seen that using the two methods together have enabled us to reach more profound results. The main result that we have found on a quantitative level is that there are obvious correlations between a high level of popularity and a good visual quality.